Look at where UCLA is located. Pacific Ocean. Beverly Hills. Bel Air. Brentwood. Westwood. Santa Monica. All in your backyard. UCLA is a global brand. It’s the No. 1 public university in the country and the most applied to school in America. 127 national championships. Everyone wants to be here. There’s no reason this can’t be a football juggernaut. It’s Los Angeles. Prove it and the fans will come. Nobody is poaching Chesney from this. The only thing anywhere else has on us is less tax on his paycheck. It might not be this year, but the USC game will give him a glimpse of what’s coming. He could build something in Westwood the country hasn’t seen.