My panel on AI transformation at The @AIconference delivered real-world tips for a great audience on the main stage yesterday. Big thanks to Claire Southey, Chief AI Officer of Rokt, and Todd @Earwood, CEO of Betraworks and an AI investor for 11 years. Of all the people I've talked to about AI in 2026, I hand-picked these two for the panel because I knew they had practical advice that AI folks would love to learn from. They delivered and this was confirmed by how many people were excited to chat with them after our panel. I want to share two of the most helpful insights: 1.) CLAIRE: Don't get fixated on only using AI to increase productivity because that is essentially just making yesterday's tasks more efficient. Be on the lookout for the second-order effects that AI can help you drive. Those are hard to see until they start to emerge. For example, when the dot com boom initially unfolded, no one foresaw social media would come from it, and when the smartphone launched, no one realized ride-sharing would come soon. Same applies on a small scale to your organization. When you implement AI, keep an eye out for the second-order effects that could emerge and create new opportunities. 2.) TODD: When you start looking for places where AI could make an immediate impact in your organization, don't just go to the executives and top leaders. They often don't fully understand how the work gets done at the company. Instead, take a bottom-up approach and involve the individual contributors at the grassroots and ask them about their biggest pain points. Then you can brainstorm and consult about where AI could have the biggest and fastest impact.