7. Cheeky side point: we achieved all this before Kamala’s campaign really got going.
Progressive campaigns around the world inspire and learn from each other. Ultimately, a successful election campaign is about using every tool available to win.
6. During the final weeks of the campaign, over 200 pieces of content were produced by creators across the UK.
This was the first time a UK general election was won by a party with a dedicated creators programme.
5. Together, we developed and co-created content, inviting engaged influencers to key events like the manifesto launch and the 'not-a-rally rally.'
(@MattGreen_JGM conducts interviews outside the 'not-a-rally-rally').
3. The influencer programme involved collaborating with local and national influencers (micro, macro—the works).
(One of the UK's biggest finance creators @gabrielmoneyguy met with @Keir_Starmer during the campaign)
2. The team:
A brilliant group combining talent management, digital campaigns, and research, supported by the amazing @MontyDigital, and led by the talented @jameshh__
(The team - not all pictured!)
With the 2019 Hong Kong protests campaigning efforts were often networked online, e.g artists who made their work available for free to be put on Lennon walls around the city youtube.com/watch?v=SeAlYHuK…