We are passionate about helping people and organizations get the most value from their @SAP investment. Follow along for thought leadership, news, and events!

North America
Joined April 2009
👻 You made it to go-live. Now what? For 36% of live organizations, the top support need is figuring out where and how to apply SAP Business AI, Joule, and AI agents. For 31%, it's knowing which S/4HANA capabilities to adopt next. And it does not matter how long you have been live—the need for AI guidance is consistent across S/4 Newcomers and Pros alike. Go-live changes the questions, not the pressure. The full story is in our 2026 S/4HANA Research Report: bit.ly/4itG72N
30
What happens to @SAP change management when AI starts creating the changes? That’s becoming an important question as AI takes a larger role in producing code, tests, configurations, and other change artifacts. Rev-Trac looks at the two-sided challenge ahead: keeping the SAP environment stable and governed while also managing the changes AI helps create. Read more: bit.ly/4BsLo2f
1
32
What happens after SAP for Utilities? Today at 2 PM CT, we’re getting the utilities community back together to talk about exactly that. Join Beyond SAP4U: What’s Next for the Utilities Community to hear what resonated with utilities leaders, exchange perspectives with peers, and keep the conversations from SAP for Utilities moving forward. You don’t have to have attended SAP for Utilities to take part. 🔗 Join the conversation: bit.ly/4e3jsrH
1
28
There’s something special about being in a room full of people who get what you do. ASUG Chapter meetings bring those conversations to life. Ideas, connections, insights… all in one place. See what’s coming up next for members: bit.ly/3Nj5aZA
112
The hands-on labs at ASUG Tech Connect are filling up fast. 👀 Nearly half the labs already have 50+ attendees, and many are completely sold out. Don't wait to make your plans. Join us and see what everyone's showing up for: bit.ly/4yFKfBv
101
👻 It's October. You know what's haunting SAP practitioners right now? Legacy customizations. 48% of ASUG members say too many customizations in their old instances is the top migration risk they've experienced. It's also the #1-ranked risk overall. The ghost of every workaround ever built is coming back to haunt your S/4HANA migration. The full story is in our 2026 S/4HANA Research Report. bit.ly/4itG72N
1
1
1
122
Global enterprise asset management (EAM) gets complicated fast. On the latest ASUG Talks, @PepsiCo’s Aaron Gladura takes us inside the company’s approach to creating greater consistency across its EAM processes with SAP. We get into the Global Template, spare parts, adoption, governance, and what it takes to make change work at PepsiCo’s scale. 🎧 Tune in: bit.ly/4zJReKW
86
Most companies didn’t set out to build a hybrid strategy; their operations produced it anyway. Manufacturing data lives on the factory floor, but SaaS applications like SAP Concur and SAP Ariba only run in the cloud. Ultimately, enterprise strategy ended up following the reality. @Intel explored what that means for @SAP modernization in a five-part video series produced with ASUG at SAP Sapphire & ASUG Annual Conference 2026. The conversations cover the control and cost questions, as well as the implications of infrastructure choices for AI readiness. Five interviews. One page. Check it out here: bit.ly/4r98h5Q
102
An audit trail is only as strong as the documentation behind it. In a new ASUG Partner Insight, Doxis Director of International Growth Fabian Rückels explains how organizations can fill SAP's documentation gaps from within SAP itself, keeping data centralized, processes cleaner, and audit readiness within reach. Read it here: bit.ly/4j8RMF8
106
Got challenges? We’ve got experts. Join a virtual event to get practical insights and solutions you can use immediately. Reserve your spot ➜ bit.ly/4rZ3DXs
129
From the event floor to your inbox. #SAP4U ⚡ Join Lauren Dixon for a quick recap of highlights from the event, conversations from the community, and a quick peek at what's coming up in ASUG First Five. The event may be over, but conversations continue. Make sure you're signed up for ASUG First Five for the top SAP updates and insights delivered straight to your inbox: bit.ly/4ilw9jV
125
IT director? Enterprise architect? Developer? This one's for you. In our latest Hot Seat, Kara Hughes breaks down who #ASUGTechConnect is built for, what she's most excited to see from customer teams, and why it's worth three days in Fort Worth. Nov. 2–4 | In partnership with SAP TechEd Save your seat: bit.ly/4xmw44B
115
Missed SAP Connect 2026? Kelly Dowling and Elizabeth Tuckwell join ASUG Talks to break down the biggest announcements, the ongoing importance of governance, and how SAP customers are using AI across the business. 🎧 Tune in to catch up here: bit.ly/4hXvGDl
139
The utilities industry is being reshaped by forces that did not exist at scale just a few years ago. AI adoption, surging data center demand, and the pace of electrification are creating new strategic questions that most utilities are still working out how to answer. What enterprise capabilities do you actually need to lead in this kind of environment? What choices are on the table, and what are the tradeoffs? @KPMG's Brad Stansberry and Adrian Leaf bring a grounded perspective to those questions in a new conversation with ASUG, drawing on their work with the KPMG Energy Orchestrator series. Read the full article: bit.ly/4AZ9G3F
1
164
What turns an emerging technology into a meaningful business innovation? In this ASUG Talks conversation, Yaad Oren explains how SAP’s research and innovation teams identify promising technologies, explore their possible applications, and focus their work on creating customer value. From AI and data to robotics, the episode offers a closer look at how SAP researches the developments that could influence the next era of enterprise technology. 🎧 If you missed it, listen here: bit.ly/4gdWob2 #ASUG #SAP #EnterpriseAI #Robotics #Innovation
112
Many ASUG members are evaluating how to get more value from SAP Cloud ALM while planning for the future of application lifecycle management. SAP is hosting two upcoming SAP Cloud ALM Innovation Day events where attendees can hear directly from SAP product experts, explore the roadmap, learn about AI in ALM, and gain guidance on transitioning from SAP Solution Manager. 📍 Palo Alto | October 14: bit.ly/4znVShi 📍 Newtown Square | October 22: bit.ly/4zsbY9V These full-day, in-person events are designed for SAP customers, Enterprise Architects, and ALM practitioners looking to turn strategy into execution.
157
You don’t have to SAP alone. Join a room full of people who speak your language, share your questions, and are ready to help you grow. Come connect with your local SAP community, bring a friend, and meet new ones. View upcoming Chapter Meetings: asug.com/events?eventCategor…
1
203
In the age of enterprise AI, the real question isn't "Are we ready for S/4HANA?" It's "Is our data ready for what's next?" Most IT organizations racing toward the SAP S/4HANA deadline focus on timelines, consulting budgets, and deployment methodologies. But the teams achieving true ROI aren't simply moving database tables. They're transforming their enterprise data layer. @Natuvion sat down with ASUG to walk through five questions every IT leader should be asking before migration begins. Read it here: bit.ly/4ziSzYD
2
155
Can't make it to SAP for Utilities in San Antonio this week? Two ASUG Talks episodes bring the utilities conversation straight to wherever you are. Catch up on the key themes defining the industry right now, and hear how the South Florida Water Management District manages water for 9 million people, helps restore the Everglades, and modernized on SAP S/4HANA with immediate ROI. 🎧 Key Themes and Topics at the 2026 SAP for Utilities Conference bit.ly/3VBcinP​ 🎧 Digital Transformation in Government: Lessons from an SAP S/4HANA and Cloud Migration Journey bit.ly/43TLOz4
173
Supply chain waste is one of the most expensive problems in operations. A 40% reduction in excess inventory is proof that solving it is possible. On this episode of ASUG Talks, Illumina shares how they implemented SAP Integrated Business Planning—from the challenges that pushed them to act, to the steps that made it work, to how AI is now part of how they run their supply chain every day. Heading to SAP for Utilities in San Antonio this week? This is the episode to listen to on your way. 🎧 Listen now: bit.ly/4x7zatf
1
170