ChatGPT sessions in GA4 fell ~46% from 9–11 Oct across LLM Pulse's sites while total traffic stayed flat. Links lost their utm tag and referrer, so visits landed in Direct. Annotate 9 Oct and check Direct on your top ChatGPT pages. #GA4 absolute.digital/meeting-wit…

Google is adding more inline links to AI Overviews and AI Mode, shown higher up, and says Preferred Sources use is up 7x this year (15 Oct). Plus ChatGPT's tracking gap and the ASA's AI tipster ruling. #AISearch absolute.digital/meeting-wit…

🗞️ Digital marketing news this week (19 to 25 Oct): 7 stories worth knowing 👇 📊 Google ranking volatility peaked on 24 Oct with no confirmed update. A core update is still expected. (Search Engine Roundtable) 🤖 Pichai: AI agents will reach sites by browsing pages and through agent protocols like UCP. Both routes will develop. (Search Engine Journal) 🧪 Researchers invented a concept, and 8 of 10 AI search tools cited it within a week, including ChatGPT and Google AI. (Search Engine Journal) 🛡️ Google updates its “Control what you share” guide to cover robots meta, data-nosnippet, X-Robots-Tag and the Search generative AI control. (Search Engine Roundtable | Search Engine Land) 💰 Meta Q3 revenue up 26% to $64.6bn. Ad impressions up 10%, price per ad up 14%, expenses up 68%. (Social Media Today) 🎯 Google Ads expands customer acquisition and retention controls, with high value mode for Shopping and percentage multipliers. (Search Engine Land) 📉 ChatGPT sends 0.62% as many sessions as Google organic. Visitors convert at 13.8% vs 3.02%, but Google drives 27x the conversions. (Search Engine Land) Which story matters most to your brand this week? 👇 #DigitalMarketing #SEO #AISearch #GoogleAds #ChatGPT #MetaAds #MarketingNews

Happy workiversary to our SEO Executive Alfie! 🎉 5 years today! 👏 #ateam #workiversary #seoagency #digitalmarketing

📅 The organic search positions your regulated brand holds at the start of 2027 are being determined right now. Authority builds over months. Content earns citations slowly, then compounds. Link building in regulated sectors takes sustained specialist effort. The brands entering 2027 with strong organic performance are making investment decisions now, not in December. 3️⃣ questions worth asking: 🔍 Is your E-E-A-T positioning ready for further tightening of Google's YMYL standards? 🔗 Is your link building generating authoritative citations that both search and AI systems rely on? 🤖 Does your brand have any meaningful LLM visibility strategy? If any of these answers are not where they need to be, the time to change that is now. 👇 🔗 ow.ly/Z0H350ZYS6B [email protected] | 0800 088 6000 #SEOStrategy #RegulatedMarketing #OrganicGrowth #SEOAgency #DigitalMarketing #AISearch

📈 +234% increase in revenue for a leading UK signage eCommerce brand. Competing against large retail generalists and specialist suppliers meant the strategy needed to build genuine authority, not just rankings. Our approach: 🔍 Keyword and content gap analysis to identify untapped commercial opportunities. ⚙️ Technical SEO across all product and category pages. 🔗 Targeted link building to build domain authority in a competitive retail category. The result: 📈 +234% increase in revenue 🧑‍💻 +491% increase in organic users 🔎 +82% increase in organic visibility This is what specialist eCommerce SEO looks like when built around genuine commercial intent. Full case study here: ow.ly/L73m50ZYS10 [email protected] | 0800 088 6000 #eCommerceSEO #CaseStudy #SEOResults #OrganicGrowth #DigitalMarketing #RetailSEO #ClientSuccess #SpecialistSEO #SEOAgency #ContentMarketing

🎱 Bingo and lottery are two of the most commercially significant iGaming sub-sectors, and two of the most underserved by genuinely specialist SEO. What makes them different from casino: 🤝 Bingo is community-driven: loyal, social, trust-led. Content strategy needs to reflect that. 🎰 Lottery has a different keyword architecture: accessibility and jackpot-driven intent, not high-stakes commercial search. ✅ Both benefit from UKGC compliance-aware content as a genuine trust signal, not just a disclaimer. Most agencies apply casino frameworks wholesale. The results reflect it. 18 years of iGaming SEO across every sub-vertical. Ready to talk? 👇 ow.ly/gY0O50ZY2js [email protected] | 0800 088 6000 #BingoSEO #LotterySEO #iGamingSEO #RegulatedMarketing #SEOAgency #OrganicGrowth

Happy workiversary to our Senior SEO Manager Kofi! 🎉 1 year today! #ateam #workiversary #seoagency #digitalmarketing

🤖 Generative AI traffic to websites grew 1,200% between July 2024 and February 2025. When AI assistants answer iGaming queries, they cite just 3-5 sources. Not ten results. Three to five. Each citation carries outsized attention. The operators in those citation sets are building an advantage that compounds, and becomes increasingly expensive for competitors to displace. The window is open right now. It will not stay open. 📊 The financial model from our whitepaper: An operator shifting channel mix over 18 months sees blended CPA drop from £334 to £289. That is £540,000 saved per month. £6.48 million annually. Download the full whitepaper 👇 ow.ly/1yac50ZXzsn #iGamingSEO #LLMVisibility #AISearch #iGaming #OrganicSearch #SEOAgency

🗞️ Digital marketing news this week (12 - 18 Oct): 7 stories worth knowing 👇 🔗 Google adds more inline links and article carousels to AI Mode and AI Overviews. Still no click data in Search Console. (Search Engine Land) 🎯 Google tests ads in AI Mode for Personal Intelligence users. Opt-in, and advertisers cannot access connected apps. (Search Engine Land) 🤖 Gemini 4 Argon now in AI Mode for Pro and Ultra subscribers. (Search Engine Journal) 🛒 Google’s Universal Cart is live in the US across Search and Gemini. Pay with Google Pay or hand off to the merchant’s site. (Search Engine Journal) 📉 ChatGPT UTM tags vanished around 9 Oct, so visits showed as direct. Looks like a bug, tags returned 15 Oct. Annotate your analytics. (Search Engine Roundtable | Search Engine Land) 🔍 Bing’s AI Performance report adds Topics Portfolio, with queries where others are cited and you are not. (Search Engine Land | Search Engine Journal) 📣 Meta unveils Ads Super Burst, First Impression Ads test and expanded Reels trending ads. (Social Media Today) Which story matters most to your brand this week? 👇 #DigitalMarketing #SEO #AISearch #GoogleAds #ChatGPT #MetaAds #MarketingNews

Happy workiversary to our Head of Technical Shofiur! 🎉 15 years today! 👏 #ateam #workiversary #seoagency #digitalmarketing

Shortlisted 7 times across 5 categories at the #UKSearchAwards 2026 🏆 Retail/ecommerce SEO ×3, gaming, low budget, integrated – and the new AI search optimisation award. Thanks to our clients and team. Winners on 25 Nov. searchawards.co.uk/2026-shor…

We're pleased to announce we have been shortlisted 7x across 5x categories at the UK Search Awards 2026! 🏆 🎉 🌟 3x Best Use of Search - Retail / Ecommerce (SEO): Small 🌟 Best Use of Search - Gaming: Small 🌟 Best Low Budget Campaign (SEO): Small 🌟 Best Integrated Campaign: Small 🌟 Best AI Search Optimisation Campaign The UK Search Awards is one of the most prestigious and competitive awards in UK digital marketing. Being shortlisted reflects the quality of the work and the results delivered for clients across regulated sectors. It's further recognition of what doing the work properly looks like. 💙 The ceremony is on 25 November, and we can’t wait. [email protected] | 0800 088 6000 #UKSearchAwards #SEOAgency #DigitalMarketingAgency #AgencyLife #MarketingAwards #EcommerceSEO #UKSA26 #DontPanicEvents

💙 Sometimes a client says something that says everything. "Well, first and foremost, I think we've been inundated with requests recently. So, yeah, it's been genuinely one of the best things we've done. So thank you for your help." A leading luxury eCommerce client. Organic search doing what organic search does at its best: putting the right brand in front of the right people at the right moment, consistently and at scale. Being inundated with requests is not a brand metric. It is a commercial outcome. It is what happens when organic visibility compounds over time and converts consistently. 18 years of eCommerce SEO. This is what it looks like. Ready to talk about what it could look like for your brand? ow.ly/b3IK50ZY0j5 [email protected] | 0800 088 6000 #ClientTestimonial #eCommerceSEO #SEOAgency #OrganicGrowth #DigitalMarketing #LuxuryEcommerce

🔗 Casino link building is unlike link building in almost any other sector. Most mainstream publishers will not accept gambling outreach. Editorial policy closes the door before pitching even begins. The pool of available link opportunities is significantly smaller. UKGC compliance requirements apply to every piece of linked content — the operator carries regulatory responsibility for what is published in their name. The agencies that deliver share three things: 🤝 Editorial relationships with gambling-friendly publishers built over years. ⚖️ UKGC compliance understanding on every linked asset. 📊 Data-led content strategies that earn coverage where standard outreach fails. Absolute Digital Media has 18 years of regulated iGaming link building. Read more at the link below. 👇 ow.ly/7xNT50ZXYuL #CasinoSEO #iGamingSEO #LinkBuilding #RegulatedMarketing #SEOAgency

🎰 UK iGaming affiliate CPA: £250-£600 per FTD. And rising. This is not a negotiation problem. It is structural. Affiliate industry consolidation into publicly listed groups has changed the power dynamic permanently. Google's site reputation abuse policy killed the media partnership model many affiliates depended on. The hidden costs go even further: 💸 Brand dilution from affiliates promoting competitors on the same page. 🔄 Organic cannibalisation: paying affiliates to rank for terms your domain could hold. ⚠️ UKGC compliance liability for affiliate conduct. 📊 Concentration risk: one renegotiation changes your cost base materially. We have published a full whitepaper modelling the commercial case for organic search and LLM visibility as the response. Download it at the link below. 👇 ow.ly/1yac50ZXzsn #iGamingSEO #AffiliateCPA #iGaming #OrganicSearch #SEOAgency #RegulatedMarketing

🗞️ Digital marketing news this week (5 to 11 Oct): 7 stories worth knowing 👇 🔴 Google’s September spam update finished after 13 days, the longest of 2026. Compare Search Console data from 24 Sep to 8 Oct. (Search Engine Roundtable | Search Engine Journal) ⏱️ Google shared crawl timing data: new URL discovery about 20 hours, indexing about 1.5 hours, site moves 1 to 3 months. (Search Engine Roundtable | Search Engine Land) 💬 ChatGPT adds visual ads, new measurement partners and brand suitability pilots. Testing starts in the US later this month. (Search Engine Land) 🕵️ Google warns fabricated author profiles are deceptive. AI headshots, made-up names and false credentials all count. (Search Engine Land) 📣 Meta launches new AI ad tools at Advertising Week. Ads Creative Studio opens up, checkout coming to Messenger. (Social Media Today) 📱 SE Ranking: social links appear in 67.66% of Google AI Overviews but only 8.4% of ChatGPT answers. (Social Media Today) 🚫 Anthropic bans using Claude to seed fake AI answer sources from 12 November. (Search Engine Journal) Which story matters most to your brand this week? 👇 #DigitalMarketing #SEO #AISearch #PaidMedia #ChatGPT #MetaAds #MarketingNews

Happy workiversary to our SEO Account Manager James! 🎉 10 years today! #ateam #workiversary #seoagency #digitalmarketing

🌿 +306% increase in transactions. +60% increase in eCommerce conversion rate. CBD is one of the most link-restricted sectors in regulated eCommerce. Most mainstream publishers won't cover it. Google's YMYL scrutiny applies to every health product page. And every search term needs careful compliance management. Our strategy built visibility for non-branded terms across gummies, creams, and CBD oils, reaching audiences with no prior brand awareness. 📈 +306% transactions. 💚 +60% eCommerce conversion rate. ✅ +150% increase in organic keywords on pages 1-3. 🔑 Rankings for key CBD terms including 'CBD gummies UK'. Regulated eCommerce SEO in one of its most challenging categories. Full case study below. 👇 ow.ly/K4Lw50ZVZ8m [email protected] | 0800 088 6000 #eCommerceSEO #CBDMarketing #CaseStudy #SEOResults #RegulatedMarketing #OrganicGrowth

Happy Birthday to our Head of Content, Alex! 🎉 Have a wonderful day 🥳 #ATeam #StaffBirthday #DigitalMarketing #TeamUpdates #SEOAgency