Adam Kitchen

I've audited over 400 Klaviyo accounts. We're an Elite Partner that's worked with over 130 DTC brands. This is the exact template we use to sign & win deals. Comment "audit" & I'll send it to you.

If you think that partnering up with the likes of Klaviyo, Salesforce & Hubspot is going to lead to an influx of leads for your agency, you're going to be sorely disappointed - here's a FAR superior way to generate leads from SaaS companies. First, some background: in Q1 2024, Magnet Monster generated as many leads from tech partners as we did in the first 5 years of our existence. We got tech partnerships woefully wrong in the past, but we've finally cracked the code. For context, we have been a Klaviyo Elite Partner for a year, but a long-term advocate of the platform for over 4 years before that. Know how many leads we've generated from Klaviyo prior to becoming an Elite Partner? 1. But I don't blame them and I'm not bitter about this - there are THOUSANDS of agencies salivating for leads from Klaviyo and there isn't enough to go around and keep them happy. This applies to all the big tech companies. So what should you do? Partner up with upcoming, disruptive tech. They're smaller, less bureaucratic, more eager to work with you, and need your support to grow. The icing on the cake? You'll probably have a direct relationship with the CEO. We've been focusing on finding these diamonds in the rough and building mutually beneficial partnerships for over 6 months now and it's paying off tremendously. We are, of course, using our audience as leverage in these relationships (another reason to invest in content marketing if you aren't already). And it's a great reason helping a smaller company to win as opposed to dealing with cumbersome tech giants that can't even collaborate to get a case study up on their website. Try rooting for the underdog - it works 😉 ________________ That was lesson #15 of 29 in scaling Magnet Monster to a 7-figure agency. #digitalagency #b2bmarketing

This is an emotional but incredible post for me to write: effective immediately, I am no longer the CEO of @MagnetMonsterUK. Here’s why I’m making this change and what comes next for our company 👇 For over 5 years, I poured every ounce of my soul into building this company. Whilst we all do this for money, for me, it’s also been a personal mission to revolutionise the way email marketing is conducted in eCommerce. I’ve had many goals during this period: > Reach £20k in monthly revenue (I was ready to give up on this after a year in and quit) > This then turned to £100k in monthly revenue > Become a @klaviyo Elite Partner > Successfully launch a course > Become a leading speaker in the space While we knocked all of these goals down one by one, something became far greater and more important than stroking my ego with personal accolades. We had built an incredible team that was doing fantastic work that deserved much more acclaim - this has been my greatest achievement as a leader. I wanted to transform the agency from "The Adam Kitchen Show" and put the spotlight on the team doing the real hard work in the trenches and prove things could operate without me. And after releasing my course last year, I felt a level of satisfaction that had me wondering "What's next?". Truth be told, I didn’t have the appetite for ‘growth’ the same way I had in the past. I wanted to keep the company at a certain level and optimise our profitability. But there’s one man who’s been by my side for 3 years now who had a stronger vision for the business that supersedes mine, and I can’t ignore that any longer. He’s the hardest-working, most talented person I’ve ever worked alongside. And he’s become the real leader and visionary of the company. So today, I’m passing the mantle to @WiehanBritz. Wiehan is the wartime leader every agency needs. He leads from the front, has resilience in abundance, and is the best executor of strategy in the business. He’s been through the company in good times and bad and has dragged us through so many situations almost single-handedly at times. And in the past 6 months, he’s built the most incredible team who thrive off personal ownership, and refined our service delivery to such a high level that our client retention is off the charts. Wiehan is also much stronger in an area than myself that I believe will be the next frontier of change in our industry: technology. He’s a tech geek who loves nothing more than getting his hands dirty and driving innovation. Wiehan, I could not have been more honoured to work alongside you these past few years, and fully believe in serving your vision as you drive us forward in this next chapter. I'll share what's next for myself in the coming days and document 29 lessons I've learnt from growing Magnet Monster for the rest of the month. But today is all about the legend that is Mr Britz - let’s all wish him well on his next journey of growth!