Greg

Copy pattern interrupts, redirects and pre-openings I see most people in the copy game trying to do "pattern interrupts", and the reason why no one has "codified" it or made it into a process is because often times it doesn't work. When you run a pattern interrupt you're basically inserting yourself into a train of thought or feeling and then disrupting that emotional state and then try to wrangle them to pay attention to what ever it is that you're trying to say. Typically what you say and what you do and what they're doing has nothing to do with each other, so there is a massive disconnect. Why would anyone listen to you, if you just interrupted them? It's akin to a bait-and-switch and as soon s you do it, you lose trust from the audience. A better way to do is a pattern redirect, connect whatever that they're doing, aware of, feeling and thinking to your message. One of the ways we've always "refreshed" VSLs or offers was to take what's going on in the greater world and use that as the basis of our intros, and connect it to the offer. I call these "pre-openings" and they're what connects your opening, and offer to their environment, and then once you do that, you'll have a seamless flow of intent without any disconnect. There's an offer we've done this to three times since 2016, and to this day it generates a million dollars a month running on YouTube. Same copy, same everything...pre-opening with a pattern redirect. Now, I can't share what that offer is with you for obvious reasons of "funnel hacking it", but I can tell you how it works... Go to Google News or Google Trends, pay attention to what are the primary THREE topics in the world. At any given time, there are only THREE primary topics in the world. Once you know what they are, use those three topics as a sign of change and how it affects the audience, write a pre-opening with that, and then connect it to your copy. So say you have an offer that's in the finance niche, and you want to refresh it with a pre-opening and a pattern redirect. And as of right now, there is massive conflict in the Middle East with a potential for WW3... ...Well, the opening would go something like this... ------ Pre-Opening with a pattern redirect ------ "When it comes to the markets, it doesn't matter what happened, what's happening or after it happens... ...The only thing that matters is what happens when it's too late... ...When the world gets pulled into an all in conflict and car factories are forced to turn into weapons factories... ...When Ford no longer makes F150s but Abram tanks... ...When Apple no longer makes computers or iPhones but rather weapons defense systems... ...When Tesla no longer makes electric cars, and instead is asked to make military drones... What happens to the value of those stocks and who's going to be asked to do what? That's a million dollar question, and here's a billion dollar answer... ...This isn't the first time it happened either, if you go back to WW2, you'll see blah blah blah. ------ End of pre-opening with a pattern redirect ------ See how I pulled it all together and redirected it to a finance offer? Once you start doing this, you'll start to see massively higher CTRs on ads, way more engagement on VSLs, and better conversions... ...Not to mention be able to easily create offers and openings on the spot. So if you have an offer that's getting stale, working on a new one or want to resurrect an old dead offer, this is the way you do it. Have a good Sunday, Alen