“What if we just put three buttons on the desk?” “Three buttons for what?” “Everything.” That conversation captures a lot of what we have been experimenting with at our HCI lab for the past year. The form of the interface has changed quite a bit. The questions we're trying to answer haven't. Looking back, it's pretty incredible how far that one idea has taken us. And now, we're getting closer to sharing Aina with the world. Same obsession, much much bigger ambition. From three keys on a desk to Aina. Quite a lot has happened in between. Cntd. in thread..

What a feeling to see our marketing experiment feature on the @MadOMarketing page. Have been following MOM for years, like many of us here, so getting to be on the other side of that feed has to be surreal. HUGE Shoutout to our design savants, @here_atharva & @raktimrajkalita who brought this whole idea to life. A few months ago they took plain receipt paper and turned it into a business card that gradually transforms the print to reveal our real name (Aina) over time. What stays with me is how little it took. No fancy material, no big production. Just a good read on paper most of us treat as trash the second we're handed it.