Now that there's a global backlash to the hug ad, I think it's safe to say that 90% of the backlash is just a knee jerk anti-woke reaction that shuts off all critical thinking Put very very simply, if a child feels like they can't say no to a family member hugging them, they're more likely to not say no to a family member touching them sexually That's the premise. Everyone can understand this If you do hate the ad tho that means you didn't pick up this message Instead, your interpretation of it came from a media environment that is primed to be contrarian against anything perceived as "woke" And this parallel media environment does not articulate the meaning of consent. Or at the very least, what "woke" mean by consent So the anti-woke algorithm regurgitates opinions and feelings that at no point actually engage with what the message was supposed to be. Instead it's the politically motivated reasoning that they "think" it means This can range from the idea that because a hug isn't sexual, it can't translate to the concept of consent Which is obviously silly because everyone can understand that the journey to sexual maturity involves learning how to use your body to play, how not to hurt someone, what you like, what you don't like etc. Which are the learned mechanisms we later use when we're older, sexual beings To the idea that if a kid can say no to a hug that means grandparents will never get a hug. Which implies consent only comes with a no Which is also obviously silly because the word 'yes' exists. And most kids like hugging their grandparents Its easy to claim anti-wokists secretly want children to be vulnerable or just don't care by refusing to understand consent but this is dumb. And in fact just the inverse problem What's actually happening is people are interacting with the world through completely different media environments. We literally don't understand what the other side is saying Its the root of the culture war But because of how convincing algorithms are it's really really hard to not view the other side as stupid, malicious idiots And because so many people don't like to read long form content of opposing ideologies, it's almost impossible to actually solve this problem So we're stuck being dumbfounded as to how people can't understand such simple topics like consent or family values