AlexKF (@AlexKF_) header
AlexKF (@AlexKF_) profile picture

PM & Growth Consultant - Previous: @jagex @trymetafy @gamersrdyhq

United Kingdom
Joined December 2010
Photo by AlexKF (@AlexKF_)Photo by AlexKF (@AlexKF_)Photo by AlexKF (@AlexKF_)Photo by AlexKF (@AlexKF_)Photo by AlexKF (@AlexKF_)Photo by AlexKF (@AlexKF_)Photo by AlexKF (@AlexKF_)Photo by AlexKF (@AlexKF_)Photo by AlexKF (@AlexKF_)Photo by AlexKF (@AlexKF_)
At 37signals, three is a magic number. Nearly all new product work is done by teams of three people. A team of three is usually composed of two programmers and one designer. And if it’s not three, it’s two or one — not four or five. We don’t throw more people at problems, we chisel problems down until they can be tackled by three people, at most. We rarely have meetings, but when we do, you’ll hardly ever find more than three people on a call. Any conversation with more than three people is typically a conversation with too many people. What if there are five departments involved in a project or a decision? There aren’t. Too many dependencies. We don’t work on projects like that — intentionally. What is it with three? Three is a wedge, and that’s why it works. Three has a sharp point. It’s an odd number so there are no ties. It’s powerful enough to make a dent, but also weak enough to not break what isn’t broken. Big teams make things worse all the time by applying too much force to things that only need to be lightly finessed. The problem with four is that you almost always need to add a fifth to manage. The problem with five is that it’s two too many. And six, seven, or eight on a team will inevitably make simple things more complicated than they need to be. Just like work expands to fill the time available, work expands to fill the team available. Small, short projects become bigger, longer projects simply because all those people need something to do. You can do big things with small teams, but it’s a whole hell of a lot harder to do small things with big teams. That’s a disadvantage of big teams! Small things are often all that’s necessary. The occasional big thing is great, but most improvements come as small incremental steps. Big teams can step right over those small moves. Three keeps you honest. It tempers your ambition in all the right ways. It requires you to make tradeoffs, rather than keep adding things in. And most importantly, three reduces miscommunication and improves coordination. Three people can talk directly with one another without introducing hearsay. And it’s a heck of a lot easier to coordinate three people’s schedules than four or more. Three is all-in for us.
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👑 GOOD NEWS, EVERYONE! 👑 Metafy has officially acquired S-TIER, a top-tier esports management firm and agency! We’ll be partnering up to offer agency services to gaming creators, like securing video sponsors, collaborations, and more.
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Introducing Metafy Articles ✍️: 🙇🏻‍♂️ Read articles written by your favorite players 📖 Find in-depth guides, new metas, and more 💰 Support authors directly through the platform
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Fair play to Twitter for gamifying the mobile app. I don't even read tweets anymore. I just scroll down blocking promoted tweets. Hopefully I've nearly completed the game.
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Super excited to share this case study of our recent Native App explorations at @TryMetafy 🗓️ 3 days ❌ No restrictions ❌ No communication between designers 💡 100% amazing design and ideas 🤖 Leveraging generative AI for speed Read more: dribbble.com/shots/21603875-…
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Metafy Memberships are officially live! An all-access pass to exclusive video content and discounts, like us covering 8% of the cost for coaching. (Link👇) We're celebrating by giving away: 15 ANNUAL MEMBERSHIPS & 15 Coaching Sessions To Enter: ✅Follow ✅RT ✅Tag 2 Friends
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The Metafy Community Fund is officially reopened! With the industry feeling more uncertain than ever, we want to use our resources to put more money behind grassroots efforts to build & preserve the communities you love. metafy.gg/fund
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Some news: I will be finishing at Analytics FC at the end of the month. I've thoroughly enjoyed my time working with them and I'm proud about what we've achieved in my time there. Thanks especially to Jeremy Steele who's been a good boss and a good friend too.
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Serie A is undefeated this season. Every game week is nuts. Forget the Champions League knock outs. Give me calcio every day of the week.
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Becoming Ruthless: An open letter to my investors… Metafy is a Series A company now. I used to dream of this--I held no aspiration higher than entering the hallowed halls of TechCrunch. Well, we're here now. Here’s where we’re going:
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The Metafy Community Fund is now out and ready for Rocket League 👀
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Our Replay Reviews beta was a huge success! We even won the Nobel prize! (don't fact check us) So now it's LIVE for ALL OF OUR COACHES! That's right! All coaches now have the power to offer Replay / VOD Reviews! And a very special guest is here to explain how it all works...
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Pwease @smashgg 🥺 Let our coaches link to their Metafy profile so they can enjoy a succulent goose this holiday season 👉👈 We've provided this helpful mock-up below (graphic design is our passion)
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In case you didn't see, @GamersRdyHQ merged with @TryMetafy , so I am now available on Metafy for Rocket League coaching sessions! RT this for a chance to win a few coaching session with me! Got a code to give away! I'll pick winner in a few days.
We're thrilled to announce that GamersRdy is joining @TryMetafy Over the past 3 years, this community has helped thousands of students around the world improve and love their game. Now we'll be able to help even more. Book your session! metafy.gg/
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Rocket League.
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Looking to jump into #RLSideswipe tournaments? We're partnering with community organizations to put on tournaments in the coming months. NA: @RivalEsportsGG EU: @RocketBaguette SAM: @RocketStreet APAC & MENA: @APL_Esports OCE: @RLOceania Follow them to learn more 🏆
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Welcome to the family, @GamersRdyHQ 🥳
We are very excited to announce @GamersRdyHQ has joined Metafy! With expert coaches in Rocket League, CS:Go, Valorant and Fortnite, GamersRdy will be a valuable addition to Metafy and we're thanking ALL of our coaches and students, both new and not-so-new, with a 24-hour sale
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Super thankful for @AlexKF_ for giving me a shot at coaching when Gamersrdy first started. It's been a dream job really. Excited to continue to work with him in our new endeavors with Metafy.
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With this new change, I can't help but be extremely grateful for @GamersRdyHQ and @AlexKF_ 's work those past 3 years. The whole team has been extremely fun to work with, and I'm so glad we can take this next step together. To 3 more years of greatness 🥳
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We're thrilled to announce that GamersRdy is joining @TryMetafy Over the past 3 years, this community has helped thousands of students around the world improve and love their game. Now we'll be able to help even more. Book your session! metafy.gg/
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