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We added $213,000/month to a jewelry brand in 61 days.
They came to us doing $557K/month at 8.6X ROAS.
Looked perfect. It wasn't.
Majority of that ROAS was branded traffic. People already going to buy. Google just took credit — and charged them for it.
We blew up the entire account structure and started over.
Here's what we did:
→ Excluded brand from every main campaign
→ Killed the audience-based campaign segmentation
→ Rebuilt around Standard Shopping by bestseller
→ Added Demand Gen on YouTube for cold acquisition
61 days later:
$557K → $770K/month
7.23X ROAS on cold traffic
Demand Gen driving 25% of all view-through conversions at under 5% of spend
The 8.6X ROAS wasn't a flex.
It was the problem.
want similar results? calendly.com/prmedia-call/30…
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Want similar results ? Get started here calendly.com/prmedia-call/30…
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Want similar results? Get started here calendly.com/prmedia-call/30…
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Ali Habib | Google Ads & AI SEO retweeted
Same feed. Same products. Completely new revenue channel growing faster than anything since early Google Shopping. Here’s how to get in before it gets expensive.
Same feed. Same products. Completely new revenue channel growing faster than anything since early Google Shopping. Here’s how to get in before it gets expensive.
Just brought back yet another google merchant center account 👍
Did your gmc get suspended?
Message me.
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Your Google Shopping revenue can go to $0 overnight. One misrepresentation flag and your Merchant Center is gone.
No warning. No grace period. Every Shopping campaign dead in the water.
We just brought back another client’s account using the same framework we use every time.
So I turned it into a checklist you can run through Claude to fix your site and get reinstated.
What’s inside:
•The exact pages and elements Google checks before suspending you
•Policy violations most brands don’t realize they’re making
•How to structure your appeal for the best chance of reinstatement
•Prevention framework so you never get flagged again
20 minutes to run through. Could save you months of lost revenue.
Want it? like this and comment “fix”
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We are taking on 5 new brands at Q4 exclusive rates and scaling them big before black friday. Get started here: calendly.com/prmedia-call/30…
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We are taking on 5 new brands at Q4 exclusive rates and scaling them big before black friday. Get started here: calendly.com/prmedia-call/30…
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Ali Habib | Google Ads & AI SEO retweeted
Your branded Google Ads campaign has a 14X ROAS.
That number is lying to you.
Those customers already knew you.
They were going to buy anyway. You just paid Google to take credit for it.
One study found a branded PMax campaign was consuming $500K in revenue that would've converted organically.
Run this test before you spend another dollar on brand:
→ Track branded conversions for 2 weeks
→ Pause brand campaign for 2-4 weeks
→ Monitor total conversions across paid, organic, direct
Same numbers = you were paying for nothing
10-20% drop = marginal value
30%+ drop = brand spend is essential, keep it
And always exclude brand from PMax.
Always.
Full breakdown 👇
youtu.be/OJKSMunMw74
Ali Habib | Google Ads & AI SEO retweeted
If you're running Google Ads with Target ROAS and your campaigns are "Limited by budget"
read this carefully.
Starting August 17th, Google is changing how it bids on budget-capped campaigns.
Right now, your campaigns are probably overperforming your targets
Because the budget forces Google to be picky and only buy cheap conversions.
After August 17th, that goes away. Google will bid to match your target exactly.
So if your tROAS is set at 250% but you've been getting 400%, expect it to drop to 250%.
The fix: update your targets to match actual recent performance before August 17th.
Don't sleep on this one.
If you're running Google Ads with Target ROAS and your campaigns are "Limited by budget"
read this carefully.
Starting August 17th, Google is changing how it bids on budget-capped campaigns.
Right now, your campaigns are probably overperforming your targets
Because the budget forces Google to be picky and only buy cheap conversions.
After August 17th, that goes away. Google will bid to match your target exactly.
So if your tROAS is set at 250% but you've been getting 400%, expect it to drop to 250%.
The fix: update your targets to match actual recent performance before August 17th.
Don't sleep on this one.
Ali Habib | Google Ads & AI SEO retweeted
Shopping vs PMax: Which One Actually Wins in 2026
Everyone defaults to PMax. That's often the wrong move.
Here's when Standard Shopping wins instead:
→ New accounts with no conversion data — PMax needs volume to learn, Shopping doesn't
→ You want full control over brand exclusion without constant PMax cleanup
→ You're running a promo and need fast results, not a learning phase
→ You want priority control across funnel stages (PMax can't do this, Shopping can)
Since Oct 2024, ad rank decides the auction winner — not campaign type.
Which means Shopping can now beat PMax on the exact same product if your ad rank is higher.
Our go-to structure for most ecom brands:
Branded Shopping + Catch-all/Feeder Shopping + PMax for retargeting with brand included
PMax isn't dead. It's just not always first.
Full breakdown 👇
want similar results? get started here calendly.com/prmedia-call/30…
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