Media & advertising historian, #brandedcontent past & present; author of A Word from Our Sponsor and forthcoming Sell-e-vision: How the Ad Industry Shaped TV
Joined March 2010
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My guest post at Continuous Wave is up! "When Actors Did the News" is about 1930s radio show March of Time--includes lots of audio clips! continuous-wave.beehiiv.com/…
Cynthia B. Meyers retweeted
YouTube took TV share from 6% to 16% in five years without copying a single thing on broadcast, cable or streaming.
Now 3 billion Instagram users are headed to the living room with 90-minute videos.
It took YouTube 20 years to win TV. How long will it take Zuck? $META $GOOGL
lightshedtmt.com/2026/10/28/…
Doesn’t surprise me—10 years ago my students spent more time on YouTube than TV. Nonlinear providers (eg Netflix) offered same kind of stuff as linear TV but YouTube offered new formats, genres, aesthetics
YouTube hit a new record high! 📈 According to the August @nielsen Gauge report, YouTube grew 6% to reach 15.8% of total TV watch time. 📺🏆
Read the full Nielsen report: goo.gle/4ing0sZ
Cynthia B. Meyers retweeted
TIL "brainstorming" has been replaced by "creative brain trust session" @HiSamFranklin
Cynthia B. Meyers retweeted
"On the face of it, it just doesn't seem possible that a machine can improve your youngster's ability to think. But the results of thousands upon thousands of tests made with school children and college students clearly prove that a portable typewriter can." (1941)
"On the face of it, it just doesn't seem possible that a machine can improve your youngster's ability to think. But the results of thousands upon thousands of tests made with school children and college students clearly prove that a portable typewriter can." (1941)
TIL "brainstorming" has been replaced by "creative brain trust session" @HiSamFranklin
Cynthia B. Meyers retweeted
Armstrong sponsored the TV docudrama Armstrong Circle Theater at this time—live broadcasts of re-enactments of current events, such as the Soviet invasion of Hungary in 1956 you can find that one on YouTube)
Armstrong sponsored the TV docudrama Armstrong Circle Theater at this time—live broadcasts of re-enactments of current events, such as the Soviet invasion of Hungary in 1956 you can find that one on YouTube)
