
Social at @tipalti. Ex @hootsuite 🦉. Movie nerd. Probably thinking about puns.
Vancouver, British Columbia
Joined April 2016
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- Following3.4K
- Followers3.9K
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Nick Martin retweeted
This one’s been brewing for a while...
Welcome to Wrexham, Ryan Hardie 🤝
🔴⚪ #WxmAFC
Nick Martin retweeted
Last week, I flew to NYC to host a workshop for our CSX cohort.
The goal was to equip them with social tactics they could immediately put into action.
Here are 5 tips from my talk:
Nick Martin retweeted
As much as I can appreciate the breaking of the 4th wall social media managers do on brand accounts...can we please stop and remember that we aren't the main character of the accounts we manage?
The accounts we run are about the brand, not the social media manager.
Nick Martin retweeted
Big SaaS shakeup and you heard it here first: @Hootsuite is set to acquire @Talkwalker!
Get ready to turn insights into action into impact with AI-powered social listening and consumer intelligence. The future of social media performance is here: ow.ly/ZTnp50R9GJ2 🎉
Nick Martin retweeted
Normalize senior-level roles that don't require people management.
It sucks that most of us are forced to become people managers if we ever want to make a lot of money.
We need more high-level individual contributor roles. Grown adults who want to roll up their sleeves AND get paid like upper management.
And for founders/CEOs, isn't this what you want more of? Competent adults who can do their jobs extremely well with little to no oversight.
Nobody wants to monitor Asana to make sure the person they hired is actually doing their job.
If you think this could be right for your org...
Guidelines for hiring a high-level IC:
1. Pay them well.
Sure, you can argue they shouldn’t get paid as much as the c-level executive who oversees a whole department.
But the high-level IC is much more experienced and competent than a manager-level worker.
2. Be clear it's not a people management role.
This will turn off some people, which is great. More time saved for both of you. In a conventional corporate environment, you’d bury this aspect of the role. But you don't have time for those silly trappings.
Put "individual contributor" front and center, and the right types of people will apply.
3. Let them define accountability.
Remember: this is a grown adult you’re hiring. Making them join a daily standup or updating a spreadsheet is waste of their time and yours. (You don't actually want to look at those daily updates, do you?)
A common understanding for what accountability looks like is key. So have them define it, and only agree to it if you're truly on board.
Be open-minded. Accountability might not just be outcomes (like increased revenue or more customers). It might be output (like number of projects completed or programs launched). It might be a mix of both.
A great high-level IC might be paid like a VP. But for that value, you may very well get the power of several directors.
And that might be exactly what you need.
Nick Martin retweeted
Imagine you are genuinely trying to recover from a major surgery and you just have your social media and PR team coming in with increasingly worse news
Nick Martin retweeted
i think leap day should be a internationally observed holiday - you’re telling me we get an extra day every FOUR years and we have to work?? that doesn’t sit right w me
Nick Martin retweeted
As creators have become a marketing must-have, they say they’re increasingly pushing for reasonable payment terms, asking for deposits, enacting late fees and employing other tactics to get their fair share of the creator economy boom. buff.ly/3I2alqQ
Nick Martin retweeted
Don’t let invoices haunt your Halloween. Use Tipalti and enjoy more treats, less tricks.
Happy Halloween.
Nick Martin retweeted
Oct 17th 2023 - TODAY! After retrieving the Infinity Stones, Hulk reverses "the snap". Nebula opens a gateway to 2014, allowing Thanos to attack the avengers. A huge battle against Thanos and his forces ends with Tony's snap.
📽️📅 Avengers: Endgame (2019) #AvengersEndgame
Nick Martin retweeted
Talk to your social media manager BEFORE you create the content you want them to post.
Invite them to the meetings.
Tell them your goals.
Ask them questions.
Listen to their thoughts.
Build with them.
Their job is to help craft content that works on social, not just hit send
Nick Martin retweeted
Social Media Manager oversees marketing campaign Brand Leadership: (silent)
Social Media Manager increases website traffic Brand Leadership: (silent)
Social Media Manager works 24/7 on crisis comms Brand Leadership: (silent)
Social Media Manager makes a typo
Brand Leadership:
Nick Martin retweeted
CONTENT REPURPOSING 101:
- Turn key quotes into graphics
- Turn graphics into slide shows
- Turn slide shows into live videos
- Turn in-depth guides into PDFs
- Turn podcasts into audiograms
- Remix or repurpose old content
- Turn slides into social carousels
- Make infographics into IG posts
- Turn ebooks into short blog posts
- Upload videos natively to networks
- Turn Twitter threads into YT videos
- Turn old keynotes into YouTube lives
- Update content w/ new stats & data
- Turn old content into Twitter threads
- Republish as a guest post on medium
- Embed your new videos in old content
- Publish audio from videos as podcasts
- Turn tweets into videos for Reels / TikTok
- Remove content from your site that is dated
- Turn old blog content into answers on Quora
- Turn questions on Quora into Q&A short videos
- Turn short videos into one-off social media posts
- Update all content on your site w. embedded tweets
Create once. Distribute forever.
Want more? I'm launching something at the end of the Summer that will help you tap into all of this with ease.
Nick Martin retweeted
This thread pretty much sums it up.
Twitter is a “failed digital state.”
This Post is from an account that no longer exists. Learn more
Nick Martin retweeted
Did someone say COVER REVEAL?! 🔥
Welcome to Word Hell, where I explore the filthiest recesses of the English language and expose its ugly secrets for all to see.
Order WORDS FROM HELL today, and look out for more exciting book launch news to come!
Announcing Words from Hell! Leer at origins of swear words, sexual lingo & violent vocabulary (not to mention unexpectedly foul words you thought were innocent). Now available for preorder.
ow.ly/Fknx50P0Fav
ow.ly/3OTu50P0Faw
@NovelSuspects @JessZafarris @UselessEty
Nick Martin retweeted
This is the most social media manager tweet that has ever been tweeted…
Replying to @piperocktheory @hickoryburger
I am a 31-year-old with student loan debt, a useless journalism degree, and bills to pay. Just like the tweet and go.


















