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We empower fast-paced startups to grow, deliver & win with strategic, hands-on cloud DevOps & FinOps.

Israel
Joined September 2017
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Conversations and views you will remember, on a rooftop above Caesars Palace... Join us at ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ๐˜€ ๐—”๐—ณ๐˜๐—ฒ๐—ฟ ๐——๐—ฎ๐—ฟ๐—ธ, ๐—”๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜-๐—ถ๐˜'๐˜€ ๐—บ๐˜‚๐˜€๐˜ ๐—ฎ๐˜๐˜๐—ฒ๐—ป๐—ฑ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐—ฎ๐˜ ๐—ฟ๐—ฒ:๐—œ๐—ป๐˜ƒ๐—ฒ๐—ป๐˜ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ. Meet founders, builders, and the AWS community, and enjoy the Las Vegas skyline. ๐Ÿ“… ๐—ง๐˜‚๐—ฒ๐˜€๐—ฑ๐—ฎ๐˜†, ๐——๐—ฒ๐—ฐ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐Ÿญ | ๐Ÿ•– ๐Ÿณ-๐Ÿญ๐Ÿฌ ๐—ฃ๐—  ๐Ÿ‘‰ ๐—ฆ๐—ฝ๐—ผ๐˜๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—น๐—ถ๐—บ๐—ถ๐˜๐—ฒ๐—ฑ. ๐—ฅ๐—ฆ๐—ฉ๐—ฃ ๐—ป๐—ผ๐˜„: eu1.hubs.ly/H0zMKQP0
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โ˜• Next week in Tel Aviv - Breakfast & Learn with AWS & Automat-it. ๐ŸŽฏ "๐—ก๐—ผ๐˜ ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—”๐—ด๐—ฒ๐—ป๐˜ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐—ก๐—ฒ๐—ฒ๐—ฑ๐˜€ ๐—ฎ๐—ป ๐—Ÿ๐—Ÿ๐— : ๐—ง๐˜†๐—ฝ๐—ฒ๐—ฑ ๐——๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—๐—ฒ๐˜ƒ" Which team owns a ticket? Which tool should the agent call next? Is this evidence enough? These aren't generation problems. They are decisions. Find out where a typed decision model beats an LLM on cost, speed & predictability. Leave knowing... 1๏ธโƒฃ What Jev is - the typed decision model from TypeSafe AI that everyone's been talking about since September 2๏ธโƒฃ Six reusable patterns - Route, Judge, Rank, Filter, Control, Map - powered by three simple question types 3๏ธโƒฃ A clear go/no-go framework - the metrics and four gates to clear before you ship a decision model ๐ŸŽ™๏ธ With Gili Nachum (Principal AI Solutions Architect, AWS) & Nir Shney-Dor (VP of Global Solutions Architecture, Automat-it) ๐Ÿ“… ๐— ๐—ผ๐—ป๐—ฑ๐—ฎ๐˜†, ๐—ก๐—ผ๐˜ƒ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐Ÿญ๐Ÿฒ, ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ | ๐Ÿต:๐Ÿฏ๐Ÿฌ ๐—”๐—  ๐Ÿ“ ๐—”๐—ช๐—ฆ ๐—ข๐—ณ๐—ณ๐—ถ๐—ฐ๐—ฒ, ๐—”๐˜‡๐—ฟ๐—ถ๐—ฒ๐—น๐—ถ ๐—ฆ๐—ฎ๐—ฟ๐—ผ๐—ป๐—ฎ, ๐—ง๐—ฒ๐—น ๐—”๐˜ƒ๐—ถ๐˜ƒ ๐Ÿ’ก Bring one real decision from your product. The session is built around live examples. ๐Ÿ‘‰ Register: eu1.hubs.ly/H0zLZk30 (eu1.hubs.ly/H0zLZk30)
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When AI can write, test and ship code, what is engineering actually for? And how do you turn it into the engine that speeds up your company's growth? ๐Ÿš€ We're hosting a private dinner in Tel Aviv for startup Founders, CEOs and CTOs to talk about it openly. Our guest is Eran Tzayzler, VP of R&D, Product & Support at Cymulate. He's led his teams from traditional development to building with AI at the core, and he'll share what changed and how it moved the business forward. Over dinner we'll cover:ย  ๐Ÿ”น Why adding AI tools to an old development process stallsย  ๐Ÿ”น Getting AI out of pilots and into productionย  ๐Ÿ”น Making R&D a driver of product speed and revenue, not a cost centerย  ๐Ÿ”น The metrics that show it's working It's off the record, with no slides, and seats are limited. ๐Ÿ—“๏ธ ๐—ช๐—ฒ๐—ฑ๐—ป๐—ฒ๐˜€๐—ฑ๐—ฎ๐˜†, ๐——๐—ฒ๐—ฐ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐Ÿญ๐Ÿฒ | ๐Ÿญ๐Ÿต:๐Ÿฌ๐Ÿฌ-๐Ÿฎ๐Ÿฎ:๐Ÿฌ๐Ÿฌ ๐Ÿ“ '๐—ฎ' ๐—ฅ๐—ฒ๐˜€๐˜๐—ฎ๐˜‚๐—ฟ๐—ฎ๐—ป๐˜, ๐——๐—ฒ๐—ฟ๐—ฒ๐—ฐ๐—ต ๐— ๐—ฒ๐—ป๐—ฎ๐—ฐ๐—ต๐—ฒ๐—บ ๐—•๐—ฒ๐—ด๐—ถ๐—ป ๐Ÿญ๐Ÿฎ๐Ÿญ, ๐—ง๐—ฒ๐—น ๐—”๐˜ƒ๐—ถ๐˜ƒ Save your seat ๐Ÿ‘‰ eu1.hubs.ly/H0zKNpc0
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re:Invent is the perfect place to find solutions to your AI needs. But the expo floor isn't the perfect environment. That's where Automat-it's Meeting Suite at The Venetian comes in. Book a 20-minute meeting between November 30 and December 1 with our experts away from the noise. We provide the setting, the coffee, and the expertise. Secure your time: eu1.hubs.ly/H0zHBZ90
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Your GenAI feature is live. Your AWS bill keeps climbing. Can you prove itโ€™s paying for itself? ๐Ÿ’ธ Most teams canโ€™t. McKinsey surveyed 1,700+ business leaders, and only 6% of companies say AI drives 5%+ of their operating profit. Part of the problem: the fastest model, the cheapest model and the most accurate model are rarely the same one. A public leaderboard wonโ€™t tell you which fits your workload. Every pound spent on the wrong model is runway you donโ€™t get back. In this Automat-it webinar, Aleksandra Jovovic, Senior AWS Solutions Architect at Automat-it, and host Boaz Ziniman will show you how to: โœ… Benchmark models on your own data, not someone elseโ€™s โœ… Route each task to the right model for cost and quality โœ… Report AI ROI in numbers your finance team trusts ๐ŸŽ™๏ธ Cloud Costs: Where Architecture Meets the Commercial Layer ๐Ÿ—“๏ธ Monday, 23 November ยท 3pm CET ๐Ÿ“ Live on Zoom - Canโ€™t make it live? Register and weโ€™ll send you the recording. ๐Ÿ‘‰ eu1.hubs.ly/H0zG3-20
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Every AWS service charges you for something. Networking bills for movement. Compute bills for potential. AI bills for context. Databases bill for ๐˜€๐˜๐—ฎ๐˜๐—ฒ, and thatโ€™s the one thing nobody wants to touch. In his new blog, โ€˜๐—ง๐—ต๐—ฒ ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐— ๐—ผ๐—ป๐—ฒ๐˜† ๐—ฃ๐—ถ๐˜โ€™, Tamir Kafri-Djerassi, FinOps Analyst at Automat-it and AWS Gold Jacket owner, breaks down three RDS and Aurora cost traps and how to fix them without risking reliability. Start with a quick self-audit: 1๏ธโƒฃ ๐—œ๐˜€ ๐—œ/๐—ข ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฎ๐—ป ~๐Ÿฎ๐Ÿฑ% ๐—ผ๐—ณ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—”๐˜‚๐—ฟ๐—ผ๐—ฟ๐—ฎ ๐˜€๐—ฝ๐—ฒ๐—ป๐—ฑ? 2๏ธโƒฃ ๐——๐—ผ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฑ๐—ฒ๐˜ƒ ๐—ฎ๐—ป๐—ฑ ๐˜€๐˜๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐—ฐ๐—น๐˜‚๐˜€๐˜๐—ฒ๐—ฟ๐˜€ ๐—ป๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐˜€๐—น๐—ฒ๐—ฒ๐—ฝ? 3๏ธโƒฃ ๐—”๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜€๐˜๐—ถ๐—น๐—น ๐—ผ๐—ป ๐—ด๐—ฝ๐Ÿฎ ๐—ผ๐—ฟ ๐—ถ๐—ผ๐Ÿญ? If you answered yes to any of them, youโ€™re probably paying to keep idle state warm. Tamirโ€™s guide shows you how to stop, with Terraform and CLI fixes you can use right away. ๐Ÿ‘‡ eu1.hubs.ly/H0zFVnn0
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Don't wake up on December 2 with FOMO. Add your name to the guest list for Startups After Dark - the can't miss party of re:Invent 2026. We are taking over the OMNIA Terrace above Caesars Palace for the rooftop party with a difference. You'll be with AWS execs, founders and tech leaders, with handcrafted cocktails and the Las Vegas Strip below you. Get on the guest list before it fills up: eu1.hubs.ly/H0zD8zk0
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Black tie, big ideas and a room full of innovators. That was the Spicehaus Grรผnderball Zurich 2026. ๐Ÿฅ‚ As sponsors, we joined around 200 founders, investors, and partners shaping Switzerlandโ€™s startup scene. Over the night we talked through what Swiss startups are building in AI, robotics, climate tech, MedTech and more, met new faces from the local ecosystem and caught up with familiar ones. Thank you to Spicehaus for hosting a standout evening, and to our AWS friends for joining us at the table. ๐Ÿ‡จ๐Ÿ‡ญ
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Everyone is talking about Jev! Join our Breakfast & Learn on November 16 and learn why and where the typed decision model wins on speed, cost & predictability. ๐ŸŽฏ "๐—ก๐—ผ๐˜ ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—”๐—ด๐—ฒ๐—ป๐˜ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐—ก๐—ฒ๐—ฒ๐—ฑ๐˜€ ๐—ฎ๐—ป ๐—Ÿ๐—Ÿ๐— : ๐—ง๐˜†๐—ฝ๐—ฒ๐—ฑ ๐——๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—๐—ฒ๐˜ƒ" Stop paying LLM latency and cost for what's really a label. Learn the 6 patterns that power it: Route, Judge, Rank, Filter, Control, Map. ๐ŸŽ™๏ธ With Gili Nachum (Principal AI SA, AWS) & Nir Shney-Dor (VP Global SA, Automat-it) ๐Ÿ“… Monday, November 16, 2026 | 9:30 AM โ€ข Limited seatsย  ๐Ÿ’ก Bring one real decision from your product. The session is built around live examples. ๐Ÿ‘‰ Register: eu1.hubs.ly/H0zzcGJ0
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Question: Where's the best place at re:Invent 2026 to talk about taking AI into production at? Answer: Automat-it's Meeting Suite at The Venetian Find some calm away from the expo floor, grab a coffee, and talk with experts about your plans, AI ambitions, and potential hurdles. Book your space between Nov 30 and Dec 1: eu1.hubs.ly/H0zwZNw0
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10,000 users. A 4,000-token system prompt...Thatโ€™s 40 million identical tokens you pay Bedrock to read again every day. ๐Ÿคฏ Tamir Kafri, FinOps Analyst at Automat-it and AWS Gold Jacket owner, calls this the โ€œAmnesic Prompt Tax.โ€ Itโ€™s one of three patterns he keeps finding when he looks at GenAI bills on AWS. The other two: - ๐—ข๐—ป๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—ป๐˜๐—ถ๐—ฒ๐—ฟ ๐—บ๐—ผ๐—ฑ๐—ฒ๐—น ๐—ณ๐—ผ๐—ฟ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜†๐˜๐—ต๐—ถ๐—ป๐—ด. Teams send intent classification and JSON extraction to the same top-tier model that writes the final answer. - ๐—š๐—ฃ๐—จ ๐—ฒ๐—ป๐—ฑ๐—ฝ๐—ผ๐—ถ๐—ป๐˜๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ป๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐˜€๐—น๐—ฒ๐—ฒ๐—ฝ. Internal and batch workloads often run on SageMaker real-time endpoints that sit idle more than 70% of the month. The usual fix for the prompt problem is prompt caching: add a cachePoint to your Converse call, and cached input can cost up to 90% less. But thereโ€™s a catch. Each model has a minimum prompt length for caching. If your prompt is shorter than that, Bedrock skips caching without any error and charges full price, while you assume youโ€™re saving. ๐ŸŽ“ ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐—ง๐—ฎ๐—บ๐—ถ๐—ฟ'๐˜€ '๐—ฃ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—š๐˜‚๐—ถ๐—ฑ๐—ฒ ๐˜๐—ผ ๐—”๐—ช๐—ฆ ๐—š๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—”๐—œ ๐—–๐—ผ๐˜€๐˜ ๐—ข๐—ฝ๐˜๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป' ๐˜๐—ผ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ: - How to tell whether caching pays off with the default 5-minute cache window (the break-even hit rate is lower than most people guess) - Routing each request to the cheapest model thatโ€™s good enough, with boto3 code - Why โ€œjust go serverlessโ€ doesnโ€™t work for GPU models, and what to do instead If your AI spend went up last quarter and you canโ€™t say exactly why, itโ€™s worth 10 minutes of your time. ๐Ÿ‘‰ eu1.hubs.ly/H0zvMHx0
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Thatโ€™s a wrap on Tech1! ๐ŸŽ‰ We had two great days connecting with founders, CTOs, and engineering leaders. Most conversations came back to the same question: how do you get more out of the cloud as you scale? At the booth, we talked a lot about how Automat-it can help deliver: โ˜๏ธ Cloud migration without the headaches ๐Ÿ’ธ Cost optimization that extends your runway ๐Ÿค– Moving AI from proof of concept into production A highlight was the roundtable hosted by Oded Harel, โ€œGo-to-Market at Cloud Speed.โ€ Tech leaders had an honest, peer-to-peer conversation about: ๐Ÿ’ฐ Unlocking AWS startup credits and funding programs ๐Ÿ”’ Getting SOC 2 / ISO compliance-ready before your next round โš ๏ธ Avoiding the architecture and cloud-spend mistakes that kill runway Thank you to everyone who stopped by. If we didnโ€™t get to talk, or you want to pick up where we left off, get in touch: eu1.hubs.ly/H0zv2vf0
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Automat-it is teaming up with Mashup, SNร˜CAP and Danske Growth for the Secret Karaoke Club, an exclusive Slush side event in Helsinki! ๐Ÿ‡ซ๐Ÿ‡ฎ This event is designed for founders, investors and startup leaders across the tech ecosystem.ย  Join us on Wednesday 18 November at 9pm for a night of great drinks, high-impact conversations and karaoke at ร…ke Karaoke. Expect top-tier people, private karaoke rooms and be ready to grab the mic and unleash your inner rockstar!ย  ๐ŸŽค๐ŸŽถ Spaces are limited. Register here: eu1.hubs.ly/H0ztPdg0
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The Automat-it team is at Expo TLV today - come find us at the booth ๐Ÿš€ Come meet our team and discover how we help companies scale with confidence, from cloud foundations and FinOps to production-grade Agentic AI workflows on AWS. Have a question on anything from cost optimizatio to GenAI (or anywhere inbetween) we'd love to chat. ๐ŸŽ Try our "Crack-the-Code" booth activity. Solve the challenge and win a cool Apple gadget! ๐Ÿ“ Automat-it Booth | Expo TLV Stop by - we're here all day! ๐Ÿค
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Introducing the winners of our Automat-it Dream Holiday Giveaway, selected from entrants across 10 AWS Summits in 2026โ€ฆtry not to be too jealous! ๐Ÿ–๏ธ๐Ÿ˜‰ Each winner is currently busy designing their โ‚ฌ20,000 getaway with the help of Connie, our agentic travel concierge built by Automat-itโ€™s AI experts. Let's hear it for: ๐ŸŽ‰ Axel Lindner ๐ŸŽ‰ ๐ŸŽ‰ Julio Roldรกn of CuidaCasa ๐ŸŽ‰ ๐ŸŽ‰ Tamir Kahalany of Brinker ๐ŸŽ‰ย ย  We cannot wait to see where you spend this once-in-a-lifetime trip! ๐—ค๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ป๐˜๐˜€: Where would you go if you had โ‚ฌ20,000 to spend on a trip
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How are you spending December 1? Join Automat-it at the iconic OMNIA in Las Vegas for Startups After Dark - The re:Invent night for leaders building real AI. Founders, CTOs, and AWS teams. One rooftop. Zero sales pitches. RSVP: eu1.hubs.ly/H0zlLPv0
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After three days in Barcelona with AWSโ€™s ISV leadership ๐Ÿ‡ช๐Ÿ‡ธ, here are three takeaways (and one awesome video): ๐Ÿญ. ๐—ง๐—ต๐—ฒ ๐—ฏ๐—ฒ๐˜€๐˜ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—ฎ๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ป ๐—ถ๐—ป ๐—ฎ ๐—บ๐—ฒ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฟ๐—ผ๐—ผ๐—บ ๐Ÿท Our โ€œAsta La ISVistaโ€ leadership dinner at Casa Batllรณ was as iconic as it sounds. ๐Ÿ‰ There were no pitches or slides, and some of the best ideas of the week came over dinner. ๐Ÿ’ก ๐Ÿฎ. ๐—š๐—ผ๐—ผ๐—ฑ ๐—ฎ๐—ป๐˜€๐˜„๐—ฒ๐—ฟ๐˜€ ๐—ฐ๐—ผ๐—บ๐—ฒ ๐—ณ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐˜„๐—ต๐—ฒ๐—ป ๐˜†๐—ผ๐˜‚ ๐˜„๐—ผ๐—ฟ๐—ธ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ๐—บ ๐˜๐—ผ๐—ด๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ ๐Ÿค With our AWS partners, we dug into what customers need most, from taking GenAI from prototype to production to scaling efficiently as they grow. Weโ€™re bringing home ideas we can use right away. ๐Ÿฏ. ๐—œ๐—ฆ๐—ฉ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐˜๐—ผ ๐—บ๐—ผ๐˜ƒ๐—ฒ ๐—ณ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ, ๐—ฎ๐—ป๐—ฑ ๐—”๐—œ ๐—ถ๐˜€ ๐—ต๐—ฒ๐—น๐—ฝ๐—ถ๐—ป๐—ด โšก On stage, we shared real growth journeys from our customers ๐Ÿ“ˆ and how our agentic offerings are helping others accelerate at scale. ๐ŸŽค The response told us weโ€™re meeting the market where it needs us. Thank you to AWS, our events team, and the Automat-it team in Barcelona and beyond. ๐Ÿ™Œ Now back to building. ๐Ÿš€
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When your platform scales, rigid systems can be your downfall. You need infrastructure that flexes with demand to avoid skyrocketing storage bills that eat into your margins. Italian EdTech innovator AITech4t was transforming digital learning with their AI-driven platform, but an inflexible cloud host was holding them back. Expensive storage write operations were driving up their monthly bills, and relying on manual VM updates made rolling out new features a headache. Automat-it stepped in to architect a fully automated AWS migrationโ€”slashing file-storage costs by ~90% and replacing manual updates with seamless CI/CD pipelines. ๐ŸŽฅ The video below breaks down exactly how we optimized their infrastructure for high availability and cut their core stack costs in half...
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Working to scale AI on AWS but not sure what's slowing you down? Bring your roadmap to the ๐—”๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜-๐—ถ๐˜ ๐— ๐—ฒ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐˜‚๐—ถ๐˜๐—ฒ ๐—ฎ๐˜ The Venetian at re:Invent 2026. Our team will be in our exclusive space for two days to support you. Book your time slot to meet with them: eu1.hubs.ly/H0zfsnX0
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It's official: Automat-it has achieved the AWS Machine Learning Competency ๐ŸŽ‰ AWS awards this only after vetting a partner's technical work and real customer outcomes across the ML lifecycle. For startups choosing who to trust with their ML workloads, it removes the guesswork. If your models are stuck in notebooks or your inference bill is scaling the wrong way, we can help. ๐Ÿ‘‰ Learn more: eu1.hubs.ly/H0zdrS90
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