Azul Terronez

Stop comparing. Prestige, popularity, and someone else’s success don’t define your path. Your lived experience matters. Your story matters. And if you’re asking yourself, Am I enough? Yes, you are. 🎧 Episode 388 of Authors Who Lead: bit.ly/AWL388

Self-doubt is normal. Most writers wrestle with questions like: • Does this book matter? • Who am I to write this? • Will anyone care? Your “why” matters more than perfection. And remember: it’s not about having a unique idea—it’s about bringing your unique perspective.

Before you write a book, answer this first: Am I enough? Most aspiring authors think they’re stuck because they need a better idea or clearer strategy. Usually, the real question is deeper: Does my story matter? Will anyone care? A short thread 🧵

When we write our truth, we give others permission to feel seen in their own "ripples." If you're struggling to find the words for your own story, this episode is for you. Listen to the full conversation: bit.ly/AWL383

"Other people just walked away. Just disappeared and it broke my heart all over again." Andrea’s honesty about the "ripple effect" of grief is exactly why her memoir, Better Off Bald, resonates so deeply. She doesn't just tell the story of cancer; she tells the story of survival

Grief is like throwing a pebble into a lake—the ripples affect everything. 🌊 In my latest episode, Andrea Wilson Woods shares the heartbreaking reality of losing not just her sister, but her entire social circle in the aftermath. It’s a side of loss we rarely hear about. 🧵

The goal isn't to be perfect on the first try—it's to be honest in the moment. Whether you are a first-time author or a seasoned leader, learning to embrace imperfection is the key to authentic connection. Listen to the full conversation here: bit.ly/AWL381

Sage Hobbs shares her journey of relaunching her book, "Naked Communication," after a decade of silence from her inner critic. We discuss how to honor the person you were when you wrote your book while still celebrating the growth you’ve achieved since.

Have you ever looked back at your own writing and felt the "author’s cringe"? It’s an uncomfortable feeling, but it is actually a sign that you are evolving as a leader. In this week’s episode, I sit down with Sage Hobbs to talk about why we outgrow our work. 🧵

If you’re shaping a book that feels complex or slow-moving, don’t rush it. Some work needs time. 🎧 Listen here: bit.ly/AWL380

Writing isn’t always inspired. It’s attentive. Stately. Humbling. That’s when the real clarity emerges.

Some books don’t arrive in a rush. They unfold slowly — over years. In my latest Authors Who Lead episode, I talk with Samantha Sweetwater about how True Human evolved from ideas into a manuscript through patience and honesty.

Azul talks about this honestly in the latest Authors Who Lead episode —why waiting costs more than fear, and how to take the first real step. 🎧 Listen here: bit.ly/AWL376

Fear doesn’t mean stop. Hard doesn’t mean wrong. That uncomfortable feeling? It’s the rite of passage into authorship.

If a book idea keeps coming back, it’s not asking for more time. It’s asking for a shift in identity. You don’t “find time” to write. You decide who you are.

For years, I treated my book like a side project. Something I’d work on after everything else was done. That was the real reason I stayed stuck.

From Authors Who Lead, Episode 375 Listen here: bit.ly/AWL375