Backbone Media is a public relations, media planning, and social media agency that partners with brands to target, engage and inspire the outdoor industry.

Carbondale, Colorado
Joined February 2009
On display now at #CES2022: The future of food delivery by @ridecake and #Dometic. Hit booth 3769 Tech East LVCC West hall to see an Ösa outfitted with the latest Delibox from Dometic. #CESS2022
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Looking for some last-minute ideas for Father's Day? @mensjournal suggests taking a look at some of the latest and greatest from Backbone clients @511tactical, @sitkagear and @YETICoolers mensjournal.com/gear/best-20… #backbonemedia
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Our hearts are with the families of the victims, along with our many clients, colleagues, friends and the entire Boulder community today. #BoulderStrong
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“The Anon Magnetic Face Integration (MFI) line has been a game changer.” Our friends at @outsidemagazine have been loving the @anonoptics MFI goggle/face mask integration, a system that helps skiers&snowboarders comply with mask requirements at ski areas. bit.ly/2MPlfad
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Enter @cobaltgolf a direct to consumer golf rangefinder company pairing the most advanced range finding technology with a world-class optical system. ⛳ bit.ly/38bvBZp #backbonemedia #cobaltgolf
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Chill just got chiller with @chacofootwear new additions to the Chillos Collection after the blowout success of the Chillos Slide last year. Welcome to the Chaco family, Chillos Sport and Chillos Flip 💐 #chaconation #chacochillo #chillosandal #backbonemedia
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Fresh on the market, introducing YETI’s Crossroads Collection — industry-leading quality, ultra-durability, and built to haul. A great gift to yourself or for your adventure buddy 🎒 bit.ly/3s3Btvm #backbonemedia #builtforthewild #yeti #travelbag
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Have you been wondering what all this iOS 14 data collection talk is about? Well, have no digital fear — we are here to explain to you what these changes mean and how they may affect your advertising efforts. Read full article here 🚀 bit.ly/3tHm3ib
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We haven’t ridden an e-bike this year that’s blown our hair back quite like the XC by @chargebikes bit.ly/3ctXTBD #backbonemedia #chargebikes #ebike
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“There is no survival for publishers without first-party data,” according to Robin Thurston, CEO of Pocket Outdoor Media. Read about this and other trends from 2020 in our latest report. bit.ly/3avw8Wn
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APPLY TODAY! We’re looking for an experienced Associate PR Director to help lead our growing portfolio of hunting, fishing and motorsports clients, and a PR Account Manager to join that team as well. Head over to our website to learn more! #hiring #applynow 📸: @crotography
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We are ready to hit the ground running with our newest PR client, global lifestyle running brand @saucony Read on to learn more about Saucony and our partnership 👟 bit.ly/2M9bDpZ #runforgood #backbonemedia
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We are excited to share...Backbone Media is hiring! 🌲🏔 If the adventurous play hard+work hard lifestyle is what you’re after, we want to hear from you. backbonemedia.submittable.co…
We love this collaboration of our friends at @burton and @bankofthewest Burton worked with Bank of the West to offset their carbon footprint while filming their latest release, One World. 🌎 ♻️ bit.ly/3b8N6fm
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While most rooftop tents take up the entire roof space, the @Thule Tepui Foothill takes up half the typical rooftop space. Featured on @gearpatrol as an overlanding game changer. bit.ly/3i4XiHc #bringyourlife #backbonemedia
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From slow roasted smoked brisket to a loaded flat bread pizza @pkgrills can do it all. We are hungry for the weekend 🍔 Check out this @insidehook piece featuring The Original PK grill. bit.ly/35ckEWf #backbonemedia #pkgrills
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Love to see our client @primaloft featured for their 100% recycled “P.U.R.E.” insulation in @forbes P.U.R.E. insulation is currently cozied up in the @patagonia Fall 2020 Nano Puff ♻️ 🌍 #backbonemedia bit.ly/2L4VdyL
Rollin' into 2021 with some excitement 🎉 Wishing you all a healthy and happy new year! #backbonemedia
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