Bar Aviation

AFCON - OPPORTUNITIES AFCON stands for AFRICAN CUP OF NATIONS and Uganda has a chance to shine if we all wake up to this opportunity. Uganda, Kenya and Tanzania bided a block and won the right of hosting this prestigious African tournament. Interestingly there isn’t enough noise around how we Ugandans can take advantage of this opportunities but we still can take advantage nonetheless. HOW? 1 Uganda can use this as a sporting breakthrough. The best performance of Uganda in this particular tournament was in 1978 at Nambole standium where Uganda was the runners up. Uganda can build a very strong team can end up in the finals but bring massive focus on uganda in that journey. 2 Uganda can build a sporting legacy not just one tournament. Uganda is investing around ushs 3.5 trillions shillings mainly in infrastructure development. Those stadiums, hospitals, roads, improved airports combined can turn into multi billions opportunities especially when we position Uganda to host different international sporting events. This requires marketing and proper management of the facilities, there should be any single time when the stadiums are idle. The world has massive opportunities. 3- TOURISM AFCON generally speaking attracts between 500k and 650k fans from across the continent and the diaspora. Just imagine each person spends usd 1000? This will be divided amongst the 3 countries and the one with the best marketing strategy and relevant infrastructure will definitely take the most. Uganda is the underdog especially when it comes to international appeal not because we aren’t good but we have marketed so much negativity over the years. Here numbers speak for themselves. Even if Uganda got just 100k out of the 650k, those are 100k opportunities and will only be opportunities if the population prepares its self to earn from them. 4- BRAND VALUE, this is probably the biggest opportunity Uganda can get but requires smart heads who will take advantage of eye balls that will focus on Uganda. The media fraternity will flock in the region in thousands and the country that will have a strategy for the media will reap big time. Football games will only be 2 hours and the rest of the time the media will be idle and if we have strategy, we can position uganda for tourism and investment through showcasing our potential. No media personality should be left idle. Will in future write about each of the Items details for learning purposes.