We've launched the first set of overnight commercial spot ratings in beta, working with @Clearcast and Adsignal. Read more: barb.co.uk/what-people-watch…

We have appointed RSMB to build a single interface for Advanced Campaign Hub and CFlight. Read more here: barb.co.uk/news/barb-appoint…

Today we announced a landmark initiative to expand our measurement of the @YouTube content that people watch on TV sets. Read more here: barb.co.uk/news/barb-to-star…

We have appointed @Media_Sense and @SnowflakeDB for the new Barb Data Hub. Read more here: barb.co.uk/news/barb-appoint…

We've released the SVOD subscriptions data from our Establishment Survey for Q4 2024. Find out more here: barb.co.uk/news/barb-release…

Today we've announced the launch of the prototype phase of Barb Panel Plus. Find out more here: barb.co.uk/news/barb-launche…

Join Barb's @DougWhelpdale at VOD Professional OTT Question Time Live 2025 on January 28th at 8:30am at The British Muesum London. Discussing 'Embracing Future Audiences' to explore actionable strategies for bridging the gap. vodprofessional.com/ottqtl25…

In this latest What People Watch video, Douglas Whelpdale, Head of Insight at Barb delves into Christmas TV viewing and how TV viewing data analysis needs to look beyond just overnight and 7-day ratings. Watch below. 👇 📺 📊 youtu.be/rtsl4EshcdY?si=BWdx…

To find out which programmes contributed to viewing in December, including I’m a Celebrity Get Me Out of Here, Gavin & Stacey and Bluey among others, check out the Monthly Viewing Summary here: 📺 👇 barb.co.uk/monthly-viewing-s… #barb #whatpeoplewatch #December2024

In this latest What People Watch video, @DougWhelpdale explains how TV data can help advertisers to find specific audiences from gamers to last-minute Christmas shoppers. He also outlines what people watched during November. Watch here.👇 📺 🏠 youtu.be/Asw1AGGhmGU?si=1qkp…

To find out which programmes contributed to viewing in November, including Strictly Come Dancing, I’m a Celebrity Get Me Out of Here, Man on the Inside, Bad Sisters and Yellowstone among others, check out the Monthly Viewing Summary here: 📺 👇 barb.co.uk/monthly-viewing-s…