Ben Goodale (@BenGoodale121) header
Ben Goodale (@BenGoodale121) profile picture

‘Ad Guy’ - expert on Retail, Loyalty, CRM and Digital marketing. Also sail, ski, support Chelsea and have a family and a pug.

Auckland
Joined May 2009
Photo by Ben Goodale (@BenGoodale121)Photo by Ben Goodale (@BenGoodale121)Photo by Ben Goodale (@BenGoodale121)Photo by Ben Goodale (@BenGoodale121)Photo by Ben Goodale (@BenGoodale121)
So why is @NewZealandGov not taking the #coronarovirus more seriously. Other countries are introducing quarantine and containment
So, welcome Sephora. Great to see global retailers investing in NZ and shaking things up, and in this case disappointing that local politics has soured their arrival. Especially when local politicians need to look in the mirror first. nzh.tw/12251683
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This is an excellent demonstration of cx thinking combining environmental concerns and the ‘closed loop’ of travel. Maybe something Air New Zealand should consider on their planes given the amount of single use plastic involved currently. lnkd.in/eZZKPUn
Good point - are Facebook announcing long planned initiatives while ignoring the elephant in the room?
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In today’s online Herald, here’s my opinion of what the NZ Government needs to do about regulating the global digital mega corps. nzh.tw/12221070
I hope NZ Govt have the stomach to take on Facebook and force them to take their responsibilities seriously. Clearly their lip service so far is inadequate and a virtual high five to John Edwards to calling them out. theguardian.com/technology/2…
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After the dreadful events in Christchurch, here’s my take on how governments need to act to regulate the digital empires that facilitate the sharing of hate. nzh.tw/12213818
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Thanks Chorus it’s great to know fibre is coming. I hope that your technical skills are better than your spellchecking and copy writing. Other than the spellos I particularly love you starting a sentence with the negative “We want to ensure you’re inconv…lnkd.in/ddXaUBr
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Sums up a love of football.
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Awesome - well done team!
Foodstuffs NZ and justONE taking home gold in the CRM Multi Channel category, sponsored by @tweetstruth #NZDMAwards
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I’m still on holiday but couldn’t resist commenting on IKEA’s announcement today. Very excited for New Zealand and the stimulation to NZ retail. Happy new year. nzh.tw/12188959
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For anyone who missed the PR, after 12 amazing years since founding justONE, and the last five within the Clemenger Group, I've left justONE - just in time for summer! I will be enjoying a long break which gives me a chance to think about the future, and…lnkd.in/ePgaGSw
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Are you getting ready for what's changing with data and our privacy laws? Here's our point of view published in Stop Press. lnkd.in/fAmT6RK
Fingers crossed for our clients tonight at the NZ DM Awards! Lots of good stuff in this year.  lnkd.in/db-ASNg lnkd.in/gNPsxnj
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Woot...congrats to our clients Foodstuffs, Fairfax, Loyalty NZ, and ITM, meaning justONE lead the finalists count for this year's NZDM Awards. lnkd.in/gNPsxnj
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Just back in the office today after a couple of days off and looks like we have a new slogan! lnkd.in/dvwBJCx
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Yay! New World's 'Little' promotion a finalist in Effies for Sustained Success - a sensation since its first iterati…lnkd.in/gUSxH38
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Why is political advertising still appearing on @nzherald today?
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