JASON | Markets

Cyabra’s research on coordinated inauthentic activity in six competitive midterm races was covered by @nytimes, @YahooNews, @livenowfox, @wsbtv and the Kansas Reflector, including live interviews with Keith E. Noble and @Davidlowmktg. The finding that drew the attention: inauthentic accounts concentrated in the replies on candidates’ own accounts, where voters, reporters and campaigns read public sentiment. In five of the six races, that activity was coordinated. Read the full story: cyabra.com/blog/inauthentic-…

Election Day 2026 showed where inauthentic activity does the most damage: in the hours before official results exist, and in the reply sections candidates and reporters read. Cyabra followed five competitive midterm races to the finish line and found that 18.7% of X posts about the races on Election Day came from inauthentic accounts, up from 13.3% earlier in the campaign. Fabricated Michigan and Ohio results drew 3.4 million views on X before polls closed. An inauthentic account originated the Michigan numbers and asked an AI chatbot to confirm them. Real accounts did most of the amplifying, carrying about 2.8 million of those views. Candidates in both parties saw rising inauthentic shares in their replies. Most of the inauthentic accounts active at the finish had not appeared in the weeks before. Expect the same playbook in 2028, when polls close hours apart across time zones and fabricated “results” will have a longer window to spread before official numbers exist. Read the full research: cyabra.com/blog/how-fake-res…

Inauthentic accounts in the 2026 US midterms went after the reply sections of candidates’ posts. On @livenowfox, Cyabra’s VP Public Sector, Dr. Keith E. Noble, Ph.D., spoke with J Russell about Cyabra’s research across six of the most contested races. Coordinated inauthentic activity appeared in five of them, and in some races up to 1 in 3 replies to candidate posts came from inauthentic accounts. “In targeting the replies of candidates in particular on X and TikTok, it’s skewing the way that [journalists and pollsters] report public sentiment in an election.” Keith also noted that AI has cut the time it takes to build a coordinated campaign to “a few minutes to a few hours,” which means this activity is likely here to stay. Watch the full interview: livenowfox.com/video/fmc-imi…

What if social platforms only showed you happy things? On The Big Biz Show, Cyabra CEO @DanBrahmy explained why that kind of feed would never survive. Human nature craves uncertainty and conflict, and social platforms have grown up around that pull. That leaves them little reason to police what is authentic and what isn’t. For brands, this creates a hard call when a wave of negative comments hits. Overreact, and a company can create its own crisis while signaling to bad actors where to push. Underreact, and a real threat can become the story everyone believes within 24 hours. Cyabra gives communications, risk, and security leaders the clarity to know which situation they’re facing. Watch the full interview: youtube.com/watch?v=rOsrft8s…