Billbernbach

for every 'Lemon' there were a million real lemons http://tinyurl.com/d3qt49 @koopstakov

In communications, familiarity breeds apathy.

http://twitpic.com/bw8e - the difficulties on wall street can create a good idea, VW loved this ad

my pen hasn't been working of late, I think it was a Lemon

sharpening my pencil, the smell of the fresh wood is invigorating

However much we'd like advertising to be a science-because life would be simpler-the fact is that it is not, if it were robots would rule

advancement through technology feels too cold for advertising copy, a swift nightcap then to retire, seeing Borden first thing

VW Germany have a headstart on their rivals with 'advancement through technology' or Vorsprung Durch Technik but BMW and others are catching

Embarrassed by the messages of thanks and puzzled by the doubters; believe in creativity and free your mind(s), the rest will follow

creativity vs size, age vs relevance, real vs imaginary, hertz vs avis, draper vs duck: themes of the day; positive thinking wins, always!

busy day with Avis, we tried harder so that they will now "try harder"

@colonelliles no you have not cracked

chrome or no chrome let us prove to the world that good taste, good art, and good writing can be good selling

so much talk in the building today of chrome, keep it simple I say, less twittering more thinking

George asked if we have a big idea for Avis, I'm convinced try harder is it, should I mention to @David_Ogilvy I think I can trust him

Just saw finished edit of our new VW spot, feels a little long but the message is simple enough http://tinyurl.com/5uwwz9

Must remember to ask @David_Ogilvy if he feels "personal computing" could be dull, I know he thinks different, but he does like "chrome"

now to review the new VW ads, we need to try harder there, I'm going to be very hard but fair, they must be brilliant

Asked Robert why does anybody rent a car from Avis? “We try harder because we have to.” This will be tricky but its the answer, I'm sure.

At breakfast with John Mauchly he told me about a plan to popularize personal computers, sounds too serious, he needs to think different