@BinetLes

Pint-sized spreadsheet jockey who occasionally writes about marketing.

 London, England
linkedin.com/in/les-binet-9bb7453
Joined March 2019
  • Tweets2.9K
  • Following657
  • Followers21.7K
224Media
Peter Field & I recommend that marketers use a mix of “brand building” & “activation” comms. Our research suggests the optimum split is usually ~60% brand, ~40% activation, but varies by context. But why split brand & activation at all? Why not do both at once? 1/16
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Les Binet retweeted
Les Binet@BinetLesAug 15
Replying to @Belsat_Eng
What happened to the other 98?
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WARC@WARCEditorsMay 26
Ever tried to sit in a tiny chair when you're over 6 feet tall?​ ​ It's uncomfortable, unsustainable and, dare we say it... laughable. Just like thinking too small in advertising.​ Go Big or Go Home is available to watch on 27 May 👇
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Les Binet retweeted
WARC@WARCEditorsMay 5
Replying to @BinetLes
@BinetLes and Will Davis 📈 are back with even bigger insights following their Go Big or Go Home research presented in 2025. Learn why small thinking leads to small profits. Hosted by Cressida Holmes-Smith @LuckyGenerals. Available on demand – only on 29 May 👇
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After 51 years, the agency currently known as adam&eve\TBWA is moving home. So much magic happened here. Farewell, and fare forward.
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@adameveddb
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One of the best books on marketing I’ve ever read. Thank you, @asburyandasbury
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Festive fact: More Britons work in HR than in Agriculture.
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So that’s Professor Les Binet from now on, ok? linkedin.com/posts/ravensbou…

Last week was the official launch of Ravensbourne Knowledge Exchange and Research The Labs, as part...

Last week was the official launch of Ravensbourne Knowledge Exchange and Research The Labs, as part of our new Centre for Excellence in Emerging Technology (CEET). Our interdisciplinary approach to...

linkedin.com
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Want to measure the true payback from your marketing? Then you need Econometrics. #Marketing #Advertising business.google.com/uk/think…

Unlocking marketing effectiveness in the digital age

Les Binet on unlocking marketing return on investment: How to combine econometrics, experiments, and attribution

business.google.com
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Full disclosure: the prose here is the work of the excellent Debbi Allen, based on my incoherent ramblings. She writes much better than I ever could. Thanks Debbi! You should really add your byline.
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Eclipse
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That was a direct photo. Here's one done with pinhole camera.
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Interesting day to be flying
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Much as it pains me to praise another agency, these are lovely ads. Well done @uncommon_studio.
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Proof that one can talk about price in a way that is creative and emotional, and that you can do all that with posters.
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Contrast with another travel-related poster.
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Mum: "Do you need a Substack?" Daughter: "What IS a substack?" Les: "Like a Sub sandwich, but layers." Daughter: "Foot long, foot tall!" Les: "The ads just write themselves!" Daughter (wearily): "Yeah... Footlong how you Footlong"
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Very few likes for this. But @davetrott was one of them, so I'm well made up.
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"Make £1000 a day selling Happy Days memorabilia" said the ad. Turned out to be a Fonzie Scheme.
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Just think what he could have achieved if he'd used a proper design template.
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Sorted.
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