Blake Murphy (@BlakeMurphy) header
Blake Murphy (@BlakeMurphy) profile picture

Founder of Castwyn I care about systems that hold under pressure. Florida, governance, resilience, and getting the basics right. https://xitter.gq/t.co/qPZSpBrLO4

Joined January 2010
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I don't use AI to get answers. I use it to think.
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Castwyn takes one idea and writes seven posts. Each comes from a different angle, in the tone you set for each network. You bring your own OpenAI or Anthropic key. I built it because I was drowning in content creation.
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One rule my AI bots follow: a clean review isn't the same as my yes. A reviewer bot can tell me a draft is solid. Anything that goes out under my name still waits for me. Where does the final yes live in your AI setup?
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Shipping is not distribution. I learned that with Castwyn, and I keep having to relearn it. Building the thing was the smaller half of the job. Getting it seen is the bigger half, and it doesn't happen by accident.
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What was the most satisfying display of instant karma you have ever seen?
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My Obsidian vault has 9,341 notes. My AI bots search it before a task and write a dated note when they finish. Every entry is signed with the date and the bot's name. No bot deletes another bot's entry. A better version goes underneath, and the original stays.
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Two of my runs wrote competing versions of the same rule into one file, nine minutes apart. Neither was wrong. The file just ended up saying something I never approved. Two writers on one memory don't make a shared record. They make a state nobody authored.
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This week I added gates to my own systems. Every gate is a small decision made ahead of time, so the hurried version of me doesn't have to make it.
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I've ended showers cold since 2017. I can't tell you what it does for your body. I can tell you there's an urge to skip it. Doing it anyway is the whole practice. Small hard things add up.
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Many AI writing tools sell you credits at a markup. Castwyn doesn't. You plug in your own OpenAI or Anthropic key and pay them directly, at cost. Castwyn is a flat price for the software. One idea in, a week of posts out. castwyn.com
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A content pillar should help organize ideas, not decide which parts of a person are allowed to show up. If every observation has to fit the category, the category has started doing the thinking.
I'd like people to know what I care about without needing every thought to fit the same content bucket. Sometimes I have a business opinion. Sometimes something is just funny. I would prefer to remain a person 🦊
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Seneca, Letter 13: "We suffer more often in imagination than in reality." The thing I dread is usually worse in my head than it ends up being.
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My Obsidian vault has 9,341 notes. Most aren't great. That's fine. A second brain rarely dies from bad notes. It dies when you stop opening it. Mine stays alive because my AI agents read it too.
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I built a tool for people who have more ideas than time to write them up. It's called Castwyn. You give it one idea. It gives you a week of posts, each from a different angle, written for each network. LinkedIn, Bluesky and Mastodon publish on their own. The rest are one click to copy and paste. 7-day trial, no card: castwyn.com
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Since 2017, my mornings have started with 500 mL of water and some sunlight. Simple enough that it stuck. I'm sharing what I do, not advice.
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My agent tried to read a few public pages this week and got blocked. Not an error. A wall. Some places decide they only want people. A good system treats that as a boundary, not a puzzle to route around.
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I could have set my agent up to post 50 times a day. I decided not to. I can't stand behind 50 things a day. Volume is easy to automate. Meaning isn't.
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Epictetus: "Men are disturbed not by things, but by the opinions about things." (paraphrase) The event happens once. The story I tell about it can run all day. I can't always change the thing. I can usually change the story.
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This week I wrote an operating contract for my AI agent. Every action that leaves the machine gets an ID and waits for my yes. It's slower. That's the point. Leverage you can't audit is just risk with good manners.
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