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Partners 🤝 @WatchPlayback | Watch @NBA Games ➡️ https://xitter.gq/t.co/u9p8fXwk9A | Win #NBA Prizes ➡️ https://xitter.gq/t.co/qAC46Fphr3 | Merch ➡️ https://xitter.gq/t.co/tbkPPfHOdA | #NBA #NBAX

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Joined June 2021
Photo by B2B🏀 (@Boards2Buckets)Photo by B2B🏀 (@Boards2Buckets)Photo by B2B🏀 (@Boards2Buckets)Photo by B2B🏀 (@Boards2Buckets)Photo by B2B🏀 (@Boards2Buckets)Photo by B2B🏀 (@Boards2Buckets)Photo by B2B🏀 (@Boards2Buckets)Photo by B2B🏀 (@Boards2Buckets)Photo by B2B🏀 (@Boards2Buckets)Photo by B2B🏀 (@Boards2Buckets)
Watch the NBA Finals LIVE on @WatchPlayback with B2B & our panel of special guests! 🏀 Starting TONIGHT ⏰️ 8:30PM EST Win Prizes EVERY Finals game! ➡️ PLAYBACK.TV/B2B Follow us for daily game announcements & chances to win prize entries even if you can't make the watch party! #NBAFinals #NBAX #NBA
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Last season, LeBron James recorded the second-most fast-break points in the league. The only player who scored more will be his teammate in the upcoming season.
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Becoming radicalized on the Miami Heat, why does everyone think they suck? Got rid of a bunch of low to negative winning-impact guys, kept their best players, and added GIANNIS. Can go way deeper, but the pitch for MIA can be that simple. They're a real contender in the East.
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Replying to @DreamShake_R
Thank you, Dream! I’ve heard consistently from agents over the years about really really good players constantly asking why they aren’t getting more brand opportunities. I hope to help bridge this gap 🫡
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Most early stage consumer brands never seriously plan for athlete partnerships. The assumption is that one athlete would eat a big chunk of the quarterly marketing budget, so it never makes it into the strategy. That assumption is usually wrong, and few companies have anyone in-house positioned to correct it. That's why I've launched Ebbets Athlete Marketing, a consulting firm that helps consumer brands build athlete partnerships. The big talent shops are built for Fortune 500 budgets and max contract players. They aren't usually taking calls from a brand with a four or five figure budget, which leaves a lot of good companies with no real way in. So they either overpay for the wrong athlete, or decide the whole idea isn't for them. I spent years running athlete partnerships and have negotiated hundreds of deals with the agencies that represent the biggest names in sports. I can usually get brands an answer in hours instead of weeks. That experience also teaches you which athletes show up and put in real effort, and how to tell the difference between an athlete looking for a check and one looking for an actual partnership. I'm not an agent, and that matters. Nobody is paying me to place a particular client. Ebbets does three things: 1. Finds the right athlete, usually not the most famous one available. 2. Sources and negotiates the deal. 3. Makes sure you actually use what you paid for, which is where most partnerships quietly fail. The name is a nod to Ebbets Field, which stood a block from where I live in Brooklyn. If you're building something and think an athlete partnership could help you grow it, don't hesitate to reach out.
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Always a pleasure to talk Heat with the fellas, and especially so ahead of what could be one of the most interesting Heat seasons in a decade.
NEW @dunkerspotpod with @NekiasNBA AND A GUEST We are joined by the one and only @CoupNBA to break down the Miami Heat. What does adding Giannis mean? How does Klay fit? Next steps for Bam? What can Spo do with this roster? TAP IN YT: youtu.be/9W1vIvr-3Dk
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This is assuming web3 games can’t meet the quality of web2 games, but that’s absolutely not the case. Web3 games have that potential. There’s nothing technologically stopping us. In fact with tokenomics and general blockchain tech, we could make BETTER games. But web3 games are only as good as their teams care to make them. Many teams with NFT collections lead with a “web3 first” mentality. Many collections sell out before the game design doc is made (if ever). They build to give their collections or tokens utility, when in fact it should be the other way around. Onboarding actual game devs into this space is the answer. We’re trying too hard to fit a square peg in a round hole. Let game designers make games. (Or beginners who hunger to really learn.) I’m looking forward to a future where making GOOD games for the sake of making good games becomes the norm in web3.
if you prioritize gameplay you are competing with web2 games which is a lost cause in 99% of cases. Unless you have funds like the team from Off the grid you are likely to fail. In web3 people care about the crypto side, for a high quality gameplay i can always go to web2
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Bringing it all together at @NFT_NYC My collecting journey speaking on stage explaining the great digital collectibles, communities and the origin of my @WhatDoYouCollct Podcast on @collctn_connctn Network @NBATopShot @DisneyPinnacle @veve_official @CandyDigital @nhlbreakaway
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CONT.: By the summer of ‘96, the relationship between the Hornets and Johnson had gotten complicated, to say the least. That $84 million contract wasn’t going away, and neither were the questions about LJ’s back. Charlotte had Glen Rice’s future to think about now, too. He had signed the largest contract in professional sports history less than three years earlier, and now Charlotte was trying to figure out how to build around a star whose body had already forced him to completely change the way he played. The contract kept them from re-signing Mourning on top of it all, and so the Hornets finally moved on. In July of 1996, Charlotte traded Johnson to the Knicks for Anthony Mason and Brad Lohaus. That was it. Mason was incredible that first year with the Hornets, but it was a small consolation to what fans lost in LJ. He’d helped endear an entire city to purple and teal. Five years after taking him No. 1 overall, the Hornets had traded away the guy who had quite literally changed the trajectory of the franchise. LJ went to New York and, because he’d already learned how to play without relying on the athleticism he had when he first got here, he managed to still have a few really good years before retiring. He made the All-Star team again in 1997-98, helped the Knicks get to the NBA Finals in 1999, and played until 2001. But none of that changes what he was in Charlotte. The first, and still ONLY No. 1 overall pick. The first Rookie of the Year. The first All-NBA player. The first Hornet to become a genuine national superstar. He was Grandmama, and he was the guy who made the Hornets matter on a large scale outside of Charlotte. You can tell the story of this franchise without Larry Johnson, and I started all of this by mentioning the Panthers, because I’m not sure if you can tell the story of the CITY OF CHARLOTTE without Larry Johnson.
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September 2nd, 2026 Spotlight Player OTD: Larry Johnson LJ changed everything for Charlotte… and I mean in a much greater sense than just the Hornets alone. Had it not been for the Hornets and their success, the Carolina Panthers would’ve never come around. The popularity and proof of concept that Charlotte could host a real-deal pro NFL franchise all started at the Coliseum… And had Larry Johnson not happened, who knows if the NFL would’ve viewed Charlotte as worthy enough for a pro team by the time 1995 rolled around. It may have happened eventually, but I use the anecdote above as a means of just touching the surface of how much LJ means to the history of this team. “Sensation” is almost an underwhelming adjective for Larry Johnson’s rookie year. Kendall Gill has said before that Larry Johnson had LeBron James athleticism and Hakeem’s footwork in his prime, and it was on full display in 1991-92. That’s where the famous Grandmama Converse ad happened, where LJ said famously that the shoes were “so fast and so light, my grandmama could whoop you in ’em.” The ad campaign featuring Grandmama aired for Converse for over five years, and it was so popular that the nickname stuck forever. The character was so well known that LJ appeared as “Grandmama” on an episode of Family Matters in 1993. LJ’s rookie year and the Hornets' 31 wins also led to Alonzo Mourning. Alonzo is what helped LJ and the Hornets immediately grab a playoff series win, and their success only furthered the “Grandmama” persona lore. Charlotte was now a nationwide brand, built on the back of LJ’s original success. LJ’s back, this time his non-metaphorical one, was also what brought the Hornets tumbling down the mountain in the end. The Hornets had committed an absurd salary early on in Johnson’s career, in large part thanks to the national appeal I mentioned LJ had before ‘Zo ever even came in. The contract was for 12 years and a reported $84 million, which was completely absurd money in 1993. To put it into perspective, George Shinn had paid $32.5 million for the entire Hornets franchise just six years earlier. Now, Larry Johnson alone was getting $84 million. And this is where the timing of the whole thing gets interesting. Johnson had already been diagnosed with a herniated disk in his back that July. The Hornets still gave him the extension in October. At that point, LJ had already been Rookie of the Year, an All-Star, Second Team All-NBA, and had just led Charlotte to its first playoff appearance and first playoff series win. So I understand why they did it. But man… $84 million was a LOT of faith to put into a 24-year-old with a back that was already becoming a problem. And the back didn’t magically get better. Johnson missed 31 games in 1993-94 after suffering a deep lower-back sprain, and Charlotte went 9-22 during the stretch he was out. He came back in March, but the Hornets were already basically cooked by then. And this is where I think LJ gets underrated. Because he didn’t just lose the athleticism that made him so special and become a shell of himself. He changed his game. A LOT. The explosive, above-the-rim power forward who had bullied people during his first two seasons started moving further away from the basket and developing a legitimate perimeter game. In 1994-95, LJ made 81 three-pointers. He’d made 16 total in his first three seasons. He still averaged 18.8 PPG, 7.2 RPG, 4.6 AST, played 81 games, and made another All-Star team in ‘94-’95. He wasn’t the exact same LJ anymore — but he was still LJ. The next season’s 1995-96 Hornets team — LJ’s last in Charlotte — was still competitive, too… Despite trading Alonzo Mourning for Glen Rice right on the precipice of the ‘95-‘96 season beginning, the Hornets and an adapting Glen Rice still won 41 games. They still missed the playoffs altogether, and that’s when Bob Bass continued to change it up entirely. CONT. BELOW AFTER HIGHLIGHTS/NEWSPAPERS:
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Pelle Larsson, the (not so) hidden weapon of the Miami Heat... Nasty 2P scorer/dunker. Elite free throw rate. Excellent athlete. Agile & strong screen navigator. Slick low-man paint helper. Can pass the rock. Primed to make a Giannis-ecosystem leap.
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The Pelicans have aggressively pursued Mathurin for over a year and view him as a significant part of their young core while the deal also keeps New Orleans below the luxury tax line this season.
Bennedict Mathurin has agreed to a two-year, $16 million deal with the New Orleans Pelicans, including a player option, sources tell ESPN. Mathurin’s reps approached the Clippers about withdrawing his $8.8M qualifying offer, effectively turning the QO into a more favorable situation in New Orleans with added security. Mathurin prioritized flexibility and the earliest path to unrestricted free agency next summer versus longer term offers with larger total commitments but greater team control.
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BREAKING: Bennedict Mathurin is signing a 2-year/$16M deal with the New Orleans Pelicans, including a player option ✍️ Mathurin’s reps approached the Clippers about withdrawing his $8.8M qualifying offer, effectively turning the QO into a more favorable situation in New Orleans with added security. (via Shams)
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B2B🏀 retweeted
Still a lot left in Nikola Jokic's career, but topping this ranking should be concerning.
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BREAKING: Klay Thompson is expected to sign with the Miami Heat after finalizing a buyout with the Dallas Mavericks 🔥 (via Shams)
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Largest sales in NBA history all happening over the last 17 months: 🏀 Lakers: $12.5 billion 🏀 Lakers: $10 billion 🏀 Celtics: $6.1 billion 🏀 Timberwolves/Lynx: $4.5 billion
American business leader Marc Stad has completed a deal to become the controlling owner and largest shareholder of the NBA’s Minnesota Timberwolves and WNBA’s Minnesota Lynx by buying the majority of co-owner Marc Lore’s stake at a $4.5 billion valuation, sources tell ESPN.
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After an incredible run, my time at Dapper Labs and NBA Top Shot has come to an end. This wasn't just a job. It was something I poured my heart and soul into, and I'm walking away with friendships and memories I'll carry for life. I'm proud of everything I accomplished, and I'll be supporting the good people on the team from the sidelines. I want to give a special thanks to the Top Shot community. There's nothing like it, and I know I'll see many of you again. What's next for me? I'll take a moment to reflect, explore, and shoot again into something that excites me!
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B2B🏀 retweeted
Bam and A'ja Wilson share an embrace after his 83-point night 🥹💞
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B2B🏀 retweeted
I built free analytics for Flow's biggest collectible ecosystems — NBA Top Shot, NFL All Day, and Disney Pinnacle. ✅ 21,000+ editions tracked ✅ 65+ metrics per edition ✅ Live deal scoring ✅ Portfolio tracking ✅ All free Still in beta — feedback welcome. vaultopolis.com/analytics
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Replying to @NBA @StateFarm
BRB GONNA GET THAT @NBATopShot moment! 🎯 #NBATopShotThis
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NBA Commissioner Adam Silver on tanking & whether taking draft picks away is on the table: "F&$% around & find out"
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