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Fall isn't just a season. It's a feeling.
So we put together the things we're already reaching for this time of year into one little ritual:
Pumpkin Spice Body Butter after your morning shower
Cinnamon Spice Lip Balm for your pocket
Golden Smoke on your wrists before heading out (probably one of our favorite scents we've ever made)
Fall Vibes Candle when you get home
Cinnamon Spice Lip Butter before bed
Skin. Lips. Personal scent. Home.
borntobefree.store/products/…
John shares the secret to a whipped body butter that doesn’t leave you greasy
borntobefree.store/products/…
the fall ritual set is only here until oct 30 🍂
pumpkin spice body butter, cinnamon spice lip balm & lip butter, golden smoke & our fall vibes candle
borntobefree.store/products/…
Ask your favorite restaurant what they fry in 👀
and how often they change it
(If they say “olive oil” request to see the bottle)
What happens to seed oils when they're heated over and over?
High temperatures can change these oils, but the balance of fats in your diet also matters.
Learn more about the concerns surrounding seed oils, and what makes some cooking oils a better choice than others.
drbrg.co/4s2vlnf
Dr. Eric Berg, DC, not MD; information only
Tallow fries at Target 😂 the skincare aisle is next 🇺🇸
Steak ‘n Shake’s 100% beef tallow fries and tots have launched in 1,800 Target stores nationwide.
Read more: maxim.com/food-drink/steak-n…
American made
Accepts bitcoin
Healthy for the body and soul 🧡
Replying to @BornTo_BeFree
@BornTo_BeFree this Tallow Lip Balm is heavenly! American made and they accept Bitcoin! Go support 🧡
Born To Be Free retweeted
Replying to @BornTo_BeFree
@BornTo_BeFree this Tallow Lip Balm is heavenly! American made and they accept Bitcoin! Go support 🧡
This flavor has quickly become a customer favorite 🔥
It’s only around for a limited time!
borntobefree.store/products/…
Born To Be Free retweeted
Two of the newest shops in our directory make the same thing, grass-fed beef tallow skincare. @BornTo_BeFree sells body butters, lip butters and soap bars, and @idahotallow makes soaps, balms and beard balm with free shipping on bitcoin orders. We're at 143 shops in 21 countries.
Full directory link in bio.
Flip your lotion bottle over too 👀 “fragrance” is the one nobody talks about
TESTOSTERONE 101 - optimizing it for men:
90% of men are low nowadays, here's the foundations to not be one of them.
DIET FOR TESTOSTERONE:
◈ Avoid excessive seed oil intake - animal studies suggest high-PUFA diets can impair testicular function
◈ Eat enough dietary fat - very low-fat diets may reduce testosterone
◈ Include saturated fat sources like eggs, dairy, coconut oil or meat as tolerated
◈ Eat sufficient carbohydrates - they support training, energy availability and may help limit cortisol elevation
◈ Maintain insulin sensitivity - insulin resistance drives with lower testosterone
◈ Avoid chronic calorie restriction - low energy availability can suppress reproductive hormones
◈ Get adequate protein, but avoid letting it crowd out total calories, carbs and fats
◈ Optimize body composition - higher body fat levels increase aromatization from testosterone to estrogen.
KEY NUTRIENTS:
◈ Vitamin A - supports testicular cell differentiation and sperm production
◈ Vitamin D - supports normal reproductive function; correcting deficiency is important
◈ Zinc - essential for testosterone production and male fertility, especially when deficient
◈ Magnesium - supports energy metabolism and numerous enzymatic processes
◈ Vitamin K2 - has preliminary evidence for effects on steroidogenesis, mainly from non-human research
◈ Vitamin E - antioxidant protection that may help protect reproductive tissues from oxidative stress
Adequate intake matters most, but some studies do show that gigadosing can increase T further for some nutrients.
LIFESTYLE FACTORS:
◈ Sleep - maintain a consistent schedule and get sufficient sleep
◈ Circadian rhythm - keep sleep and wake times regular (night shift tanks T)
◈ Weight training - resistance training supports body composition and metabolic health
◈ Energy availability - avoid prolonged under-eating, especially with high training volume
◈ Stress management - chronic stress signaling can suppress reproductive function
◈ Goal achievement - competition, winning and achieving goals can boost it
◈ Red & near-infrared light - early research suggests possible reproductive benefits, but evidence remains limited
METABOLIC & HORMONAL FACTORS:
◈ Insulin resistance - associated with lower testosterone, particularly alongside obesity and metabolic disease
◈ Thyroid dysfunction - hypothyroidism can impair reproductive hormones and sperm quality
◈ High prolactin - can suppress testosterone and libido
◈ Gut health - chronic illness and inflammation may contribute to reproductive dysfunction
◈ Endocrine disruptors - reduce unnecessary exposure to certain chemicals in plastics and personal-care products where practical
TESTING TIP:
If you have symptoms of low testosterone, measure morning total testosterone on two separate days + free testosterone, SHBG, LH, FSH, prolactin and thyroid function depending on the results and symptoms.
"Normal" is not normal by lab ranges (they say >250 is normal, it's not), >600 ng/dL is a better target, with SHBG <50 nmol/L.
THE BIG PICTURE:
Healthy testosterone depends on more than one supplement or food. Energy availability, sleep, metabolic health, nutrient sufficiency and normal testicular and pituitary function all matter.
The goal is to create the conditions for healthy hormone production - not to chase higher numbers at the expense of overall health.
Replying to @BornTo_BeFree
@BornTo_BeFree I just smelled this new candle “fall vibes” you sent to @bitcoinburnbabe and I and this is amazing. Thank you!
Born To Be Free retweeted
Replying to @BornTo_BeFree
@BornTo_BeFree I just smelled this new candle “fall vibes” you sent to @bitcoinburnbabe and I and this is amazing. Thank you!
Culture is one of the most important aspects of a business
Make your business an enjoyable place to work
If you love what you do, you’ll never work another day
Everything we reach for in fall, in one box 🍂
Pumpkin Spice Body Butter, Cinnamon Spice Lip Balm, Cinnamon Spice Lip Butter, Golden Smoke & our Fall Vibes candle
$95.99 & you save $25+ vs buying them separately
Only available until Oct 30
Which one would you grab first?
borntobefree.store/products/…
Merab looks like a different animal today
He was definitely just overworked in their last fight
4 title defenses in a year is a lot
#UFC333
If you care about clean eating but burn a $12 Target candle every night… you’re missing the plot
You wouldn’t drink mystery chemicals
Why inhale them for “ambiance”?
Smell hits your memory center first
So what you burn becomes part of how your home feels
Fall Vibes:
essential oils · tallow & beeswax · cotton wick
Zero synthetic fragrance
borntobefree.store/products/…
119 years old, cooks with tallow & doesn’t fear the sun 😋
Toss the seed oils & get outside tomorrow
i met the oldest person in the world today.
here’s what he told me about how to live
a long, healthy life (tldr at the end):
josé flores was born on July 11, 1907, he is 119 years old.
“what's the secret to living 119 years?”, i asked him…
“trabajo!” (work)
up until a few years ago, José was still on his farm, planting crops and chopping brush with a machete.
in Japan, they call this Ikigai (生き甲斐), a word meaning “a reason for being.” It is well known to be associated with longevity across many cultures. (pmid 19539820)
his lifestyle defies most mainstream longevity ideas...
-he doesn't fear the sun. He works in it daily.
-he eats meat every single day: beef, fish, or chicken, & organs like heart and liver. nothing from the animal is wasted.
(large population studies corroborate the strong, consistent association between animal food consumption and longevity. (pmid 35228814))
-he eats local foods & doesn’t fear natural sugars. Fruit, vegetables, milk, and honey.
-he cooks with animal fats and adds these to staples like rice and beans. lard, tallow, and butter.
he doesn’t fear saturated fat, nor do most in this nicoya region of costa rica.
-he doesn't drink coffee (!) , but he loves young coconut water & agua dulce- a juice made from sugar cane.
-he plays dominoes every day with his family and visitors to keep his mind sharp.
the formula for maxing out your genetic longevity potential doesn’t have to be complex or cost thousands of dollars:
i. eat unprocessed food.
single ingredient foods (meat, plants, with no ingredient labels) for >95% of meals.
ii. find a purpose, and work toward it daily.
iii. get outside. don't fear the sun.
moderate exposure is associated with longevity in many studies (PMID 26992108)
iv. stay close to your people.
the people you care about are critical to the formula. Protect that community.
a large study from Harvard found that meaningful community was the strongest predictor of longevity. (PMID 31495897)
v. don't take life too seriously. Laugh as much as possible.
everyone I have met in my exploration of longevity (ikaria, sardinia, nicoya, switzerland…) who was aging well had an easy sense of humor and smiled + laughed often.
tldr:
longevity doesn’t have to be as complicated as it’s made out to be.
high food quality with animal foods
moderate sunlight
movement
purpose
community
eat food for humans, live like a human, & thrive.
we all have a genetic longevity potential, this is how you maximize it.




























