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Using Objective & Empirical Data To Rate The Compatibility of Brands & Endorsers

Joined December 2011
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BrandMatch Score retweeted
Would be cool if there was a tech company w/ product that would make it easy for celeb and marketer... @opendorse xitter.gq/maureenmorrison/status…
Easiest money ever and these people can't be bothered to do anything but paste the #brand rep's text as their #ad trib.al/Glh83wN
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Knockout stage scores after 90mins: 1-1, 2-0, 2-0, 0-0, 2-1, 1-1, 0-0, 0-0, 2-1, 0-1, 0-0, 1-0, 7-1.
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Go vote for our friends at @BrandMatchScore as they're nominated for Boston's '13 "Leak of the Year" Award > bit.ly/KlgyPG #startup
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SBD: How much of an effect will Sergio Garcia’s “fried chicken” comment have on his marketability? bddy.me/1303sKU
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The sports analytics space reminds me of the .com world in 1999. Ultra competitive. Only the best and rational will survive #SSAC13
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No better song to listen to before the big presentation – Lose Yourself by @eminem, from #SoundHound #SSAC bit.ly/O4fhNI
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if you're attending @sloansportsconf make sure u go see my guys @brandmatchscore #SSAC13 @SportsIdentity
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Why is @SloanSportsConf @FastCompany's #3 most innovative sports company? My @Forbes analysis ahead of 2013 conference j.mp/Y9ZrkD
BrandMatch Score retweeted
Replying to @BrandMatchScore
@BrandMatchScore Digital matchmakers: How brands and agencies find the right athlete for an alliance sportsbusinessdaily.com/Jour… via @sbjsbd
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Great article how @BrandMatchScore measures the marketability of sports figures. bo.st/XBLb3D by @morisy
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Joe Flacco, Super Bowl MVP, signs 1 deal during Super Bowl week: A gummy bear deal sprts.bz/VJzZSY
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.@BrandMatchScore, want to know an athlete’s worth? We already do, as does @morisy bo.st/14EkwZh
BrandMatch Score retweeted
Interesting article on how @BrandMatchScore measures an athletes marketability bo.st/YpNqbm. #sportbiz #sbchat
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Interesting topic for debate -->> Big Idea 2013: Charging More for Good Ideas than Bad Ones | LinkedIn linkedin.com/today/post/arti…
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The avg age of a Lincoln buyer is 60. To get younger, brand will unveil new cars, buy Super Bowl spot espn.go.com/blog/playbook/do…
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From Fox19 in Cincinnati fox19.com/story/20106706/new…?
#Marketers are able to make #endorser decisions based on empirical #data with @BrandMatchScore bit.ly/QbbFud via @MassHighTech
Great piece from @BIGWORDScontent via @MassHighTech - @BrandMatchScore touts new way to find celebrity #endorsers bit.ly/QbbFud