Bret Begun

Excited to announce I'm starting a new column at Bloomberg about the business of fashion. The first piece is about how to re-shore US apparel manufacturing. Instead of using mass deportations and tariffs, the government should move the industry upstream. 🧵

The current plan will raise clothing prices while creating few good jobs. So instead, we should focus on making luxury goods that we can export abroad. This hasn't worked in the past bc the government offers little support. But this can change. Gift link: tinyurl.com/reshoringapparel

I want to give credit to my editors, who asked me to write 2,000 words on why Andrew Tate wears such tight pants. I submitted 3,700. They asked if I really needed to start with a story about the industrial revolution and I said "yes, absolutely don't cut" bloomberg.com/features/2025-…

I wrote something about how we're seeing the rise of the online "alpha male." This is someone who speaks in clipped imperatives, squeezes into tight suits, and performs for our feed. They present a vision of masculinity shaped by politics, tech, and 100 yrs of cultural history 🧵