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brian (@brianhong) profile picture
seoul
Joined May 2023
Photo by brian (@brianhong)Photo by brian (@brianhong)Photo by brian (@brianhong)Photo by brian (@brianhong)Photo by brian (@brianhong)Photo by brian (@brianhong)Photo by brian (@brianhong)Photo by brian (@brianhong)Photo by brian (@brianhong)Photo by brian (@brianhong)
The Huddle is heading to Seoul for Korea Blockchain Week. Join us from September 28 to October 2 for a series of events throughout the week. More information and RSVP below.
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Pudgy Penguins are taking over Seoul with @fomo! Join the Huddle on October 1st for a series of events during Korean Blockchain Week. More details and RSVP information below.
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"Asia is highly fragmented. We need a culturally relevant, localised strategy built on a clear understanding of each market.” @BrianHong, Head of APAC This is why @AbstractAsia matters.
✅ 4th Episode I sat down with @BrianHong , Head of APAC at @AbstractChain We talk about • His path career path before crypto through K pop, metaverse, smart contract auditing, media, and growth • Why he chose Abstract over other chains • How Abstract thinks about go to market in Asia (Korea, Japan, China, Thailand shoutout to @HeyNat as well) • Abstract’s unique user acquisition strategy • Behind the scenes of brand partnerships and deals ➡️ If you want to learn GTM and brand partnership deals in Asia, this episode is a must watch. 🕒 Timestamps 0:50 Background 6:57 Korean Army 17:50 Abstract 26:43 Consumer chain thesis 36:30 Use cases beyond speculation 46:10 GTM in Asia 54:26 Why Thailand 1:00:03 Underrated growth strategies 1:01:55 Abstract biggest win so far 🚀
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Abstract Asia helps Web3 projects establish and grow their presence across Asia. Here’s how we do it 👇🏻
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BlackRock CEO Larry Fink: “We’re at the beginning of the tokenization of all assets.” Tokenized RWAs projected to reach $14 trillion by 2030 and $55 trillion by 2035. Mass adoption of crypto rails will look obvious in hindsight.
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Meet @CryptoChunhyang, the next Abstract All-Star! Creating amazing content, championing the ecosystem, and spending countless hours into growing the Abstract community in Korea. Congratulations and thank you for everything you do for Abstract ✳️
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Everyone talks about crossing the chasm. In crypto, new technologies typically diffuse across three phases. First, cryptonative consumers engage through discretionary participation driven by social, expressive, and identity-based behaviors that reflect how they already live online. Secondly, as these behaviors become persistent and culturally meaningful, they evolve into commercial relationships with global brands. Third, over time, these relationships validate and scale the infrastructure required to support trust, regulatory compliance, and institutional participation. In short, culture creates movements, movements enable commerce, and commerce generates the battle-tested market infrastructure and programmable privacy required for institutional markets.
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✳️ Abstract 近期生态更新! 近日 @AbstractChain 迎来又一场校园行,在 Nat 的带领下走进曼谷大学,为其经济学院的同学们带来了关于资产代币化与 RWA 的课程分享 🎮 同时还有全新的快闪徽章 Tollan Universe 上线 具体由 Meow 中文小播报为您报道👇 *更多讯息欢迎关注 @AbstractChainCN 获取
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brian retweeted
big shoutout to the @AbstractChain team who've been massively helpful behind the scenes w growth. the @AbstractChainCN especially has been putting in insane work alongside our community wechat leads in spreading the word w/ 🇨🇳-speaking players that are now 50%+ of volume
Gaming continues to validate the consumer thesis on Abstract. Players show up for experiences they genuinely enjoy. Have you played @playcambria yet?
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很高兴采访到了红肠粉?阿不是! 是 Brain Abstract 的亚太负责人 ✳️ 很有意思的是你听过的 K-Pop 歌很有和 Abstract 合作过,90% 的 K-Pop 粉丝无痛进区块链而他们感觉不到 Abstract 是和 Pudgy 同一个亲爸 @IglooInc 的 L2, 由 @LucaNetz 跟 @Cygaar 操刀,短短一年多就要 3 亿笔交易、月活 85 万 Abstract 做的远远比你想的还深,这集访谈和 Brian @BrianHong 一起聊,怎么定义 Abstract、为什么用 K-Pop 当杠杆以及对中文社区的计划 01:28 Abstract 跟和其他链的最大差异化 02:14 怎么把 Web2 用户带进 Web3 03:18 怎么让用户忘记自己在用区块链 08:13 全球参与 Abstract 最多的是哪个地区 08:31 美国、韩国、中文社区的差异 11:36 对中文社区想说的一段话 12:07 今年最希望达成哪些关键里程碑 去年 KBW 他们请来了合作女团跳舞,没想到韩国粉丝吃这么好!旗下 Cosmo app 累计用户 26.6 万,电子小卡发行 900 万张全部上链,旗下三组偶像 tripleS @triplescosmos、ARTMS @official_artms、idntt @idntt_cosmo 每月观看 6 亿次以上这些都在 Abstract 上发生,你甚至能搜到女团拍影片教你怎么用 Abstract Abstract 的游戏是另一条增长线,比如 @playcambria 就有累计玩家 10 万+,总交易量超过 1.3 亿美金 目前 Abstract 都是在用 XP + Badge 系统累积未来分配,昨天我也分享了Luca 分享新工具, $ABS 有可能要上市了吗期待期待! 真是的 Brain 应该多露露脸,本人很和蔼可亲,他也提到很重视中文区 @AbstractChainCN 还有我们 Meow 宝宝有多优秀 @0xMeow0130 ! 完整访谈看这里 ⬇️ 《 @AbstractChain X @0xmediaco 》
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Abstract and Bitkub recently hosted a learning session for students from the Faculty of Informatics at Mahasarakham University yesterday at the Bitkub office. More below 👇
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Abstract has surpassed 300 million transactions since Mainnet launch. This success has been driven by rising activity across consumer apps, AI agents, DeFi, gaming, and RWA trading ✳️
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Web3’s greatest growth opportunity lies in building experiences that make onchain feel completely natural for everyone. Here’s what mass adoption looks like 🧵
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Don’t wait for mass adoption, build for it ✳️
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Gaming remains one of the strongest examples of consumer crypto, uniting players, creators, and communities through experiences people genuinely love. Here’s what’s driving its continued growth on Abstract 👇
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🔷🚀 Transfer ETH via Abstract and get 300 THB worth of ETH* Simply deposit 0.1 ETH into Bitkub Exchange via the Abstract network to claim your reward! @AbstractChain @AbstractAsia @AbstractChainTH . 📌 Limited to the first 330 privileges only! . Register for the activity here 👉 form.bitkub.com/deposit-eth-… . 🗓️ Period: 8 Jun - 7 Jul '26 . *Terms and conditions apply as designated by the Company. | Cryptocurrency and digital tokens involve high risks; investors may lose all investment money. Please study and invest according to your own risk profile. . #Bitkub #BitkubExchange #ETH #Abstract #Ethereum #BitkubPromotion
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brian retweeted
We’re starting to see an influx of projects coming in from other chains so it feels appropriate to reiterate the following - If you’re unsure about the legitimacy of a project, always ask an Abstract team member to look into it - Security audits are a MUST Please stay safe out there folks
HOLY SHIT. The Bunny Button project that came from MegaETH to @AbstractChain just rugged. Their X & Discord is gone but website is still there. They swapped the 13 ETH from the presale to USDC. Anytime someone rushes a presale like that it's 99% a rug. GGs.
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brian retweeted
Catching up with Abstract Asia! Asia has been one of the strongest regions in the Abstract ecosystem since day one. Recently, the team out there has been absolutely crushing it, especially as we reach the halfway of the year. Let’s catch up on everything happening across the region and dive into the latest 👇
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Abstract is continuing to expand across APAC, growing the ecosystem and deepening community connections throughout the region. Here are a few highlights from Thailand 🧵
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Abstract China is looking for an intern to help grow our community and content presence in the Chinese market. If you're passionate about consumer crypto, community building, and helping shape Abstract's growth across Asia, we'd love to hear from you. Must be fluent in Mandarin and based in the Greater China region. Abstract 中文区正在招募一位 Intern,一起参与中文市场的社区运营与内容增长。 如果你对 Consumer Crypto、社区建设和亚洲市场增长充满热情,并希望参与 Abstract 在亚洲的发展,欢迎加入我们。
📢 Abstract 中文区 Intern 招募开启! 你相信 Web3 下一波的现象级用户即将爆发吗? Abstract 正在寻找一位对 Web3 和消费级 Crypto 感兴趣的朋友,一起参与 Abstract 在中文市场的建设。 如果你想真正参与到一个全球生态的早期增长,欢迎加入我们。 申请方式 👇
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