Brian Hoops

Minnesota's head coach just launched himself into a mob of his own players at full sprint. P.J. Fleck crowd-surfs after every win, today's was his 100th, and the mania took 15 years to build. It started with the worst thing that can happen to a person. In February 2011, Fleck's infant son Colt died of a heart condition. Fleck was a 30-year-old receivers coach at the time. He came up with a phrase to get himself out of bed. Row the boat. Your back faces the future, you can't see what's coming, all you control is the oar. Two years later Western Michigan made him the youngest head coach in the FBS. He went 1-11 his first season and people laughed at the boat stuff. By 2016 the same program went 13-0 and made the Cotton Bowl. When Minnesota hired him away in 2017, there was a catch. Western Michigan had trademarked "Row the Boat." The school owned the legal rights to the phrase he created for his son. Fleck paid them $50,000 out of his own pocket, structured as a scholarship for a walk-on player, to take the words with him. Nine years of rowing later, today happened. Minnesota beat #24 Michigan 20-14, took back the Little Brown Jug for the first time since 2014, and beat them at home for the first time in 49 years. 51,012 fans stormed the field. So yes, the man flies into that pile looking slightly unhinged. He knows better than anyone in that locker room that you don't get to choose which days are the good ones. You just keep rowing until one shows up.