Innovated 'Same Language Subtitling (SLS)' on TV & digital entertainment content, for daily & lifelong reading. Co-lead, Billion Readers (BIRD) project.
India and US
Joined August 2009
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Brij Kothari retweeted
Thanks to our partners and supporters (including @Literacy_Trust) and the team who inspired us (@PlanetRead and @Brij_PlanetRead). Thanks to @henrywarren and the team. And another huge thanks to national treasure @stephenfry for this wonderful message. #TurnOnTheSubtitles 5/5
UK parliament picks up an Indian innovation: Same Language Subtitling (SLS) on TV for reading. Kudos to MIB for policy on SLS; needs to be implemented in #COVID times. @PMOIndia @narendramodi @PrakashJavdekar @DrVKSaraswat49 @amitabhk87 @supriyasahuias
At PMQs, I asked the Prime Minister @BorisJohnson to support a government consultation on the Turn on the Subtitles campaign.
👇 You can watch my question and the answer I received below 👇
#WorkingHardForHertfordAndStortford @TotsCampaign
Thank you SSIR for this opportunity to tell our Same Language Subtitling (SLS) story of 23 years. If there is a low-hanging fruit to make a billion people read in India and another billion in other countries, it is verbatim #subtitles or #captions. Works…lnkd.in/g775rdU
India passed a broadcast policy to add #SameLanguageSubtitles or #captions on 50% of all TV programs by 2025. Huge step; now needs implementation at quality. Good, becoming a global thing. @PrakashJavdekar @narendramodi
Let's face it - more time at home means more TV. So let's encourage our broadcasters and tech companies to (finally) Turn On The Subtitles to (scientists agree) improve the reading of a generation of kids.
turnonthesubtitles.org
@cbbc @YouTube @SkyUK @netflix @primevideouk
In honor of International Literacy Day today, here is an article by Brij Kothari on the reading revolution in India
harvardecon.org/?p=3795
Boosting Literacy One TV Set at a Time – If Only the State Spares the Funds harvardecon.org/?p=3694 via @hceronline
Read-along with Bollywood | Brij Kothari | TEDxCERN youtu.be/XRP4xfN89Ss via @YouTube #subtitles #literacy
Reading for a Billion: A Simple Way to Increase Literacy in India huff.to/1Kucvhc via @HuffPostIndia
A Prime Minister Gets the Innovation Ball Rolling - goo.gl/alerts/Y4dr #GoogleAlerts
Brij Kothari retweeted
Reach Out & Read, 826 National & PlanetRead are winners of the 1st Library of Congress Literacy Awards #NatBookFest go.usa.gov/DmQA
I just backed Documenting the "Rise of the Reluctant Innovator" on @Kickstarter kck.st/TlN9Zc
Lovely to get this mention in The Guardian. In praise of … same-language subtitling | Editorial gu.com/p/37fvh/tw via @guardian
Let a Billion Readers Bloom: How Bollywood Teaches Literacy in India newswatch.nationalgeographic… via @AddThis
Learning at leisure: Using entertainment education to empower the poor – Global Public Square - CNN.com Blogs globalpublicsquare.blogs.cnn… via @cnn