Six business lessons with Maxine Horne 1.Strategy - how define, refine, share and execute 2.Put values in your values - your values are the rules you insist on playing the game by 3.People first - this is just as important inside the business as it is outside the business

What have been the biggest lessons learnt from a marketing perspective? “Marketing isn’t what it used to be. It isn’t all bells and whistles anymore, it’s very data driven.”