The female forward studio for future facing brands.
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In 2023, we learnt that one in five British men think it’s never problematic to use sexist languge — and only 14% of men feel comfortable calling out sexism. That’s why we launched the Double Standards campaign, to call out insidious sexism that hides in everyday languge.
He’s passionate. She’s hysterical. He’s assertive. She’s bossy. The campaign resonated with 20M people across platforms, as well as across countries, with gendered language being a global problem.
See the campaign, and take the Double Standards pledge, here:
cpblondon.com/change-the-nar…
cpblondon.com/portfolio/doub…
WMN from CPB London retweeted
'I'm asking for it': Calls for law change to require 'clear yes' to sex
standard.co.uk/news/uk/conse…
WMN from CPB London retweeted
Love this! Will be so helpful in making it clear & obvious what consent is, coercion & not saying no is not a yes!
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WMN from CPB London retweeted
I feel people are totally missing the point with this🤦🏻♀️The slogan “I’m asking for it” is attention grabbing & straight to the point, nobody asks to be raped that’s not what this campaign is saying. They are wanting to change the way consent is viewed in society & by law!
This quoted post is unavailable.
When we developed the slogan “I’m Asking For It,” we wanted to be intentionally provocative. How often has the justice system failed women when it put the blame on them, instead of asking the perpetrator what they did in order to ensure consensual sex?
The CPS recognises proving a lack of consent is a difficult part of prosecution and why so many rape cases fail.
This needs to stop. We need to ask for consent — that’s why #imaskingforit. It’s time we got in line with other countries. We need to sign the petition at affirmativeconsent.uk and demand legal change. @DrProudman @Right2Equality #affirmativeconsent #onlyyesmeansyes
Welcome to the first of our WMN 'Top 5', a monthly curated news list that rounds up the news content most relevant to women in today's marketing landscape.
Click the link to read more 👇
linkedin.com/feed/update/urn…
we're extremely saddened by the news of Heather Armstrong's passing. The 'queen of mummy blogging' wrote frequently about her children, relationships and personal struggles.
theguardian.com/us-news/2023…
WMN from CPB London retweeted
Congratulations to the shortlisted entrants in our 2023 Specialist: Best Use of Creativity category - @cpb_ldn @rapp_uk @TweetCatchers @tinmancomms @Wcommlondon bit.ly/3MZV4dt
Join us on 9 June 2023 to celebrate the winners 🏆 bit.ly/3ovkeGX
skysports.com/football/news/…
A step in the right direction: destigmatizing periods. 👏
Have you seen our Mother's Day Cards for misogynists? (Sound on!) 👀
Read more here: wmn.cpblondon.com/portfolio/…
WMN from CPB London retweeted
Ad of the Day – Thortful, "Mother's Day cards from misogynists" by WMN @CPB_LDN buff.ly/3yvnzHM
WMN from CPB London retweeted
‘You Belong Behind the Kitchen Sink. Happy Mother’s Day!’ @CPB_LDN
creativebrief.com/bite/you-b…
The language we use can have a profound impact on how we perceive ourselves and others.
We’re proud to share our new work for #IWD2023.
Read more about the campaign and sign our pledge: cpblondon.com/change-the-nar…
#ChangeTheNarrative
Language is a powerful tool that shapes the way we think and communicate. However, the words we use can also perpetuate harmful stereotypes, particularly when it comes to gender.
Introducing our new #IWD23 campaign, double standards.
Thanks to our fabulous partners who helped make this happen:
@openmediauk
@Goodstuffers
@LocariaLondon
@_AssemblyGlobal
@kwt_global