The leading source of media, marketing, advertising and communications news and analysis for Middle East & North Africa.
Dubai, United Arab Emirates
Joined February 2009
- Tweets17.6K
- Following42
- Followers12.8K
- Likes194
TXT Media’s Matthew Taylor and Lyza Haddag explore how audience insights and commercial planning can make personalization more effective across the GCC.
Read the full article here: campaignme.com/personalizati…
Abu Dhabi-based innovation hub E1H has launched The Sports & Entertainment Entrepreneurs Podcast, featuring conversations with founders about building businesses across the sector.
Find out more here: campaignme.com/e1h-sports-en…
AI can generate media plans, but cultural understanding and commercial judgement remain central to a strategist’s role in MENA, writes Sami Tabchouri.
Read the full article here: campaignme.com/ai-media-stra…
Marketing agency Crowd has launched a new website for Sharjah Sustainable City, bringing its existing development and the new Sharjah Sustainable City II project together on one digital platform.
Find out more here: campaignme.com/crowd-sharjah…
Korean food brand bibigo has appointed PurpleGlo to lead its experiential and shopper marketing across the GCC following a competitive pitch.
Find out more here: campaignme.com/bibigo-appoin…
As Campaign Middle East plans its editorial coverage for 2027, we want to hear from the people working across the region's marketing, advertising and media industries.
Read the full article here: campaignme.com/what-should-c…
Nerav Rao asks where the next generation of creatives will learn to make decisions if we automate the work that used to teach them.
Read the full article here: campaignme.com/ai-creative-w…
One Forty Fourz Café has used a mix of founder-led storytelling, social content, PR and celebrity involvement to introduce its Mahjong and board gaming concept to Dubai.
Find out more here: campaignme.com/one-forty-fou…
وقّعت أبوظبي كابيتال جروب (ADCG) اتفاقية للاستحواذ على حصة في رياكت القابضة (React Holding)، وهي مجموعة متكاملة متخصصة في الإعلام والفعاليات والاتصال، وتتخذ من أبوظبي مقراً لها.
اقرأ المقال كاملًا هنا: campaignme.com/ar/%d8%a3%d8%…
Udora’s Slava Bogdan explores why UAE shoppers value convenience and trust, and how brands can build loyalty beyond peak-season discounts.
Read the full article here: campaignme.com/the-emotion-d…
The Roshn Saudi League (RSL) has partnered with football media and culture company @Footballco to deliver creator-led livestreams of selected matches through its YouTube and social video brand, GOAL’s Front Three.
Find out more here: campaignme.com/roshn-saudi-l…
Precision Media by Majid Al Futtaim has launched Precision Insights, an AI-powered platform designed to measure campaign performance across physical stores and digital channels.
Find out more here: campaignme.com/precision-med…
Furrukh Jawaid, CMO at General Motors MEA shares one of the key challenges that automotive marketers face: the disconnect between the physical and digital in the consumer journey and the significance of its global experiential showroom in Dubai as means to solve that challenge.
TBWA\RAAD brought Backslash’s ‘Becoming Uninfluenced’ report to Dubai, exploring what growing scepticism towards online popularity means for brands and creators.
Find out more here: campaignme.com/tbwa-raad-bac…
As techonology makes content and commerce faster and more efficient, GMG's Douglas Harvey shares why marketers must work harder to protect brand originality and give consumers a reason to care.
Read the full article here: campaignme.com/when-everythi…
Global socially-led creative agency We Are Social has been chosen to drive forward a centralised approach for paid social performance content, and select campaigns across key European and Middle Eastern markets for Deliveroo.
Find out more here: campaignme.com/deliveroo-par…
Cartoon Network MENA brings Adventure Time to life with Dubai Museum of Candy takeover
Find out more here: campaignme.com/cartoon-netwo…
Stagwell Media's Alexandra Al Romaithi outlines why MENA's affluent consumers are increasingly willing to question luxury premiums, putting pressure on brands to deliver meaningful experiences and lasting relationships.
Read the full article here: campaignme.com/luxury-has-a-…