A friend of mine runs a cloud kitchen.
His monthly revenue grew from ₹30–40,000 to ₹1 lakh after running Zomato Grow Max Ads.
But there's a catch.
After commissions, discounts & ad charges, he was left with barely 40%.
Even food costs weren't covered.
He wanted to stop ads because for him profit matters more.
So I suggested him a strategy: ↓↓↓
I suggested a different strategy:
Build your own website.
And put a coupon in every Zomato order:
"Get ₹100 OFF on orders above ₹499 when you order directly from our website."
My strategy:
• Run Zomato ads for the next 6 months.
• Target 20–30 direct orders per month initially.
• On a ₹499 order, collect ₹399 after the discount.
• Budget ₹40–60 for local delivery and packaging, and track actual food costs.
• Gradually shift repeat customers to direct ordering.
Even 100 direct orders a month at ₹499 could mean ₹49,900 in gross order value before discounts and expenses.
Use Zomato to find customers. Build your own platform to retain them.
Meet Pradyum Patel.
Comes from a farmers family in Madhya Pradesh.
At 23, he turned down corporate jobs and returned to his family's farm.
But he wasn't interested in traditional farming.
With just 10 acres, he decided to grow high-value chillies using modern farming techniques and sell directly to bulk buyers.
The result?
₹82 lakh revenue in just 9 months.
He didn't need an office, a fancy startup or investors.
He saw a business opportunity in the very land most people overlook 🔥
My cousin opened a cafe 5 months ago.
Great food
Premium interiors
But only 20-25 customers a day.
He decided to put hoardings outside colleges, schools & offices.
I suggested adding one line to the hoarding:
"10 lucky customers will get FREE coffee!"
He hesitated, saying:
"I'm already struggling to get customers. How can I afford to give away 10 free coffees?"
I suggested a simple idea ↓↓↓
I suggested a simple idea:
Hide 10 specially marked FREE cups randomly in the regular cup stack, even near the bottom.
Customers might get regular cups first, but the curiosity makes them want to try again.
Results after a month:
• Footfall: 15–20 → 65–75 daily
• Average bill: ₹350
• Daily revenue: ₹7K → ₹15K–20K
Sometimes, smart marketing isn't about spending more.
It's about creating curiosity that brings customers back.
Meet Shikhar Agarwal & Prashakha Mathur
> Bro is IAS and his wife is an IPS.
> Bought 40 luxury villas & Cottages in just 30 month.
> 20 cottages in Udaipur and 20 villas in Alwar.
> 1.8 Crore in annual rent generated.
Power of Compounding🔥
Recently, I visited a Navratri mela with my friends.
Each jhula ride cost ₹100 per person.
Our budget is tight so we decided to try the boat jhula.
When we got there, we had to wait around 30 minutes for our turn.
Out of curiosity, I asked the owner how much he earns from this ride.
He smiled and said: ↓↓↓
He smiled and said:
• Setup Cost: ₹40 lakh
• Daily Revenue: ₹6–7 lakh
• Monthly Revenue: ₹1.8-2.1 Cr.
After all expenses such as staff, transportation, electricity, setup, and maintenance deduction.
• Monthly profit claimed: ₹30–40 lakh
Sometimes, the real business opportunities are hiding in plain sight.
This is Rahul and Julie.
Rahul went to Russia for work, where he fell in love with Julie.
When Rahul returned to his village in Bihar, Julie travelled all the way from Russia with her family to be with him.
He lives in a traditional village hut rather than a permanent house despite of that she chose him.
Now, both families have approved their relationship, and the couple is planning to marry in November 2026.
Sometimes, love sees no borders, no money, and no status. ❤️
He is Haizil Jebin.
He had 20 backlogs in engineering.
He worked as a Zomato delivery rider, bus conductor, lorry driver and taxi driver to survive.
He lost his father during COVID.
Banks rejected his education loan for nearly 2 years.
But he refused to give up.
At 29, he finally pursued his dream of becoming a commercial pilot in the Philippines, funded by a bank education loan and an institutional scholarship.
Recently, my friend got divorced.
He runs a successful electronics business, supplying TVs, refrigerators and washing machines to big hotels, hostels and restaurants.
His wife demanded ₹2 crore in alimony.
He can afford to pay, but he hasn’t paid her a single penny.
Here’s how he outsmarted the system:↓↓↓
Plan:
Years ago, he had moved his business, cars, properties and farmhouse under a company while some assets were registered in his mother's name.
Later, he created a holding company to own multiple businesses.
So, despite being financially capable of paying, he argued that the assets weren't personally owned by him.
Meet Ashrita Mula.
Comes from farmer’s family in a small village in Telangana.
Her family depended entirely on farming.
She decided to give GATE examination.
Her first GATE attempt? AIR 3,000.
She refused to give up. With hard work, she secured AIR 36 in GATE in next attempt.
Today, she has landed a ₹52 LPA offer at NVIDIA as an ASIC Design Engineer 🔥
🙏 My friend’s account, @TheThevaluetrad, has been suspended, and we believe this may have been a mistake.
@Support @X, this was a very authentic page that consistently shared genuine content and, to our knowledge, never violated any platform policies.
We kindly request a manual review of the account and a fair reconsideration of the suspension.
Please help restore the account if no policy violation has occurred. Hoping for a quick and positive resolution. 🙌
Revently I was travelling from Banglore to Delhi.
While waiting in the airport lounge, a guy arrived wearing a Rolex and carrying a ₹1L+ bag.
We started talking.
I asked, “What do you do?”
He said, ‘‘I own a beauty-products manufacturing factory.
I assumed he made cheap products for small brands.
So I asked, “Then how are you making such good money?”
He explained his model ↓↓↓
He explained his model:
He literally named a few big brands he manufactures for.
I asked, “Don’t these brands manufacture their own products to save costs?”
He said, “No.”
They outsource everything:
Formulation from one manufacturer.
Packaging from another.
Different products from different manufacturers.
The brand simply brings it all together under its name.
I asked his annual turnover.
He hesitated.
Then, I told him I post business ideas on X.
Then he smiled and said: “₹40–45 Cr.”
The biggest businesses are often the ones you never see 🤐
He is Girvar Singh Tomar.
Dismissed from the CRPF in 1999 overs false drunk driving case.
After losing his job, Girvar Singh Tomar became a saint, living as Baba Girvar Das for over two decades.
For the next 27 years, he fought legal battle to get his uniform back.
Finally in 2026, at 54, he got justice and joined CRPF.
he shaved his beard, cut his matted hair and back in khaki.
Today I casually asked my house cook how he manages his family financially.
He said, “I earn, and my son also runs a tempered glass business.”
I assumed he had a small mobile repair shop.
He said, “No, he manufactures tempered glass.”
Curious, I asked him to bring his son over.
Next day: ↓↓↓
The next day,his son told me about his setup:
A ₹70,000 glass-cutting machine and tells a simple process to run.
Connect his phone to the machine → select the mobile model → and within 30 seconds, the tempered glass is ready.
Cost per glass: ₹8–10
Selling price: ₹25–30
He supplies nearby mobile shops.
Monthly profit: ₹50,000–60,000.
Sometimes, the best business ideas are hiding right next door 🔥
She is Neha Thakur.
A 25-year-old girl from Himachal Pradesh.
After completing her graduation, she moved to Chandigarh to pursue a career as an air hostess.
Then COVID crushed the aviation industry.
She returned home and decided to follow her childhood passion for heavy vehicles.
At just 21, she earned her Heavy Motor Vehicle license.
Today, she drives 12–16 tonne trucks across some of India’s toughest mountain roads.
From air hostess dreams to truck driver.







