In this session, we will explore the importance of audience research with actionable analysis, the necessity of accessibility and inclusivity in outreach efforts, and discuss innovative and cost-effective marketing tactics to reach diverse audiences. #MarComSummitDC

As a self-proclaimed techno-optimist, legendary agency pioneer Larry Weber will bring inspiring examples of companies using technology to positively impact humanity, providing lessons of storytelling for all communicators. #MarComSummitDC @racepointglobal

This interactive panel discussion, led by social impact agency CMRignite, will explore how organizations can leverage authentic storytelling as a superpower to reach communities and inspire real, positive change. #MarComSummitDC

Terry will share relevant case studies, explore the essential elements of effective communication and provide best practices and practical tools to help amplify underrepresented voices. #MarComSummitDC

Using the latest thinking and technologies, Pathfinder Interactive and Provalytics have combined to deliver goal-breaking results to their clients and will share their insights and experience. #MarComSummitDC

Please join this insighful discussion about using communication to amplify voices and mobilize audiences with communications campaigns that break barriers and build trust. #MarComSummitDC

Using the latest thinking and technologies, Pathfinder Interactive and Provalytics have combined to deliver goal-breaking results to their clients and will share their insights and experience, as well as how to navigate these waters in a cookie-less world. #MarComSummit

During this session, participants will explore emerging communication trends, including AI integration, digital storytelling, and purpose-driven campaigns. #MarComSummitDC

What trends are these executives closely watching? What strategies are they most excited about for next year? What is keeping them up at night? What technologies and platforms are they paying the most attention to at present? Join us! #MarComSummitDC

The CMO Outlook keynote panel brings together four leading marketing and communication executives from leading DC area companies to discuss their outlook for 2025 — and beyond. This “big picture” panel sets the table for the summit. #MarComSummitDC