Dad of 3x Boys | Digital Strategy @ General Mills 🥣
Minneapolis, MN
Joined March 2009
- Tweets94
- Following1.2K
- Followers879
- Likes786
Carter Jensen retweeted
Afterpay and Klarna’s websites and apps are powerful marketplaces in their own right. Now Afterpay is launching The DropShop for exclusive products. I wonder if it’s a marketplace or wholesale model.
Afterpay's widening its moat. Evidenced by monetizing it's high customer loyalty & brand affinity, via exclusive items for only $APT.AX customers.
This is how APT's different, in a seemingly commodity industry. The moat is qualitative, not tangible.
highsnobiety.com/p/afterpay-…
Carter Jensen retweeted
Used to cost an arm and a leg to shop at Whole Foods. Now it’s your palm vox.com/recode/2020/9/29/214…
Carter Jensen retweeted
In the next few months there will be at least four services in NYC that will be able to deliver thousands of SKUs in <15mins.
Here’s another from the founder of @deliveryherocom, backed by Softbank...
Carter Jensen retweeted
As first reported by @JonKrawczynski, @AROD and e-commerce entrepreneur & billionaire @marc_lore are in exclusive negotiations to buy the Minnesota Timberwolves. The deal would make them limited partners at first, and full owners after 2 1/2 years.
Carter Jensen retweeted
The more commerce intersects with media, the more advantage the creator has. The "middle-man" has less.
Linear Commerce has implications across industries:
- 📉physical retailers
- 📈 influencers
- 📈 direct-to-consumer
- 📉 third-party data
- 📉 theaters
- 📈 newsletters
Carter Jensen retweeted
Peloton is a media company that monetizes through hardware sales and app subscriptions.
Carter Jensen retweeted
Yum's acquisition of Tictuk shows the importance of commerce happening in non-traditional channels.
cnbc.com/2021/03/24/taco-bel…
Carter Jensen retweeted
Newsletters are the highway of a business.
They enable you to direct your audience in a controlled way.
Secondary products are off ramps.
Each off ramp is a new franchise of revenue opportunity, but relys on the hwy to scale.
No one does this better than @APompliano
🧵👇🏼
Carter Jensen retweeted
!!! Shoppable videos are coming to Tiktok very soon !!! 🧵
Tiktok is preparing to roll out an "e-Commerce anchor" feature with which creators can tag products & link out to shops.
Advertisers using Tiktoks Creator Marketplace can already filter by creators with enabled anchor.
Carter Jensen retweeted
SCOOP: Shopify is building an affiliate network, and apparently Tiktok is their first content partner. (Thread)
👇🏻👇🏻👇🏻
Carter Jensen retweeted
There are unsung heroes and heroines in distribution/fulfillment centers across the country, ensuring orders arrive on our doorsteps safely and on time
We should amplify and recognize their stories
Logistics makes the world go round, and this rotation is powered by people – at Texas, USA
Carter Jensen retweeted
We’ve just hit 5,000 @drinkolipop subscribers 🤯
Our subscription fam has DOUBLED in the last 100 days 🚀 🤩
Here are my biggest learnings from this journey:
1/7
Carter Jensen retweeted
Tip of the iceberg.
The U.S. mall owner Washington Prime Group is reportedly preparing to file for Chapter 11 bankruptcy. This would mark the third publicly traded mall owner to do so during the pandemic. $wpg
cnbc.com/2021/03/04/mall-own…
Carter Jensen retweeted
A really fascinating pricing strategy by @stephsmithio on her e-book.
For every 30 copies sold, the price increases by $5.
In a digital world of 0 marginal cost, scarcity doesn't exist. Interesting way to add urgency to a purchasing decision.
