📕 Author of The Conversion Code (Johns Hopkins curriculum) 🏠Building @listingbeacon 🎯 I say what agents think but can't post 📧 Newsletter https://xitter.cf/t.co/DbHawDqfoq
Orlando, FL
Joined August 2009
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- Following966
- Followers49.8K
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Pinned Tweet
AI-powered Beacon Brings Transparency to Real Estate Listings nowbam.com/ai-powered-beacon…
How to Grow on Instagram in a Sea of AI Slop youtu.be/uU_1XViq6vI?si=VVtU… via @TheBrokeAgent @nowbammedia
'A natural-born marketer' theledger.com/story/news/loc… via @theledger
(still one of the biggest honors of my career being featured by my local paper)
Chris Smith retweeted
Read enough seller reviews about Josh Finigan of The Finigan Group in Charlotte and the same words show up: weekly, informed, every step of the way.
5.0 stars across 234 Google reviews. “Josh communicated with us weekly and more when needed.”
Chris Smith retweeted
A buyer’s agent wrote this after a showing: “Client will decide today to make an offer on this one.”
It landed in the seller’s Beacon report.
Connect ShowingTime, Aligned Showings or BrokerBay once, and every showing and its feedback follows.
The hardest pill to swallow in real estate:
An easy market convinced people they had a bulletproof system.
Sticking a sign in the yard worked when homes practically sold themselves.
Now listings sit and last year's playbook is useless.
Chris Smith retweeted
The 100 most-viewed listings on Beacon, Sep 28 to Oct 4: 346 posts logged, 42 agents, 588,424 views. 11 posts past 10,000.
Nobody typed any of it into a report. The sellers opened their update and it was already there.
My next newsletter "📦 Amazon has a secret file about you. Spoiler alert: It’s rude" is coming Tuesday. Subscribe to get it and stay in the loop on everything I'm creating.
theconversioncode.kit.com via @kit
Chris Smith retweeted
Read enough seller reviews about @scluther and the CHORD Real Estate team in Nashville and the same words show up: staging, marketing, views, updates.
5.0 stars across 23 team reviews. "We were consistently the number one home viewed online in our area."
Love this idea will be sharing how to do it in this week's newsletter
ellavate.beehiiv.com/
Chris Smith retweeted
A comp 45 days in dropped its price 14.9%. Beacon caught it.
$282,000 to $239,999, now $9,501 under the list price of a $249,500 listing nearby. That seller read it in their next update, comp summary already rewritten. No "any news?" text needed.
This is so well deserved congrats to Brian, Marc, Jessica, and the whole team (and to Joel who also helped build the brand to what it is)
HomeServices of America has acquired strategy and research firm 1000WATT, Inman has learned. Co-founders Brian Boero and Marc Davison join HomeServices leadership.
Read the full story: inman.com/2026/10/01/homeser…
The CTR/link click reporting in @kit is so bad that I do not even check it anymore.
Anyone else dealing with the same issue?
We didn't build Beacon for agents.
We built it for sellers.
They deserve to know what's happening while their home is listed.
Big milestone!
A lot of companies do not make it to a one-year anniversary.
Beacon is thriving.
Thanks to our team and customers who make it all work.
Beacon is one today. 🎂
One year ago we had a theory: agents were already doing the work, sellers just never saw it.
365 days later: 3,900+ agents, 12,000+ listings tracked, millions of portal and social views logged, countless showings added automatically, and 10,000+ hours handed back to the people who actually do this job.
Every one of those numbers ended up where it belongs: in front of a seller, with their agent’s name on it.
Thank you for trusting us with your listings. Year two starts now.
Chris and Jimmy
co-founders, Beacon
Your buyer wants the seller to "meet them in the middle."
The house is already at the comps.
There is no middle.
There is the number that closed on the street.
And there is the number that gets deleted.
Meeting in the middle of fantasy is not negotiating.
It is asking the listing agent to invent a discount for you.
My next newsletter "đź’‰ This Realtor calls quarterly Botox non-negotiable" is coming Tuesday.
Subscribe to get it and stay in the loop on everything I'm creating: thechrislist.com
Chris Smith retweeted
A comp 8 days in dropped its price 11.5%. Beacon caught it.
The seller of a $535K listing nearby read it in their next update, with the comp summary rewritten around the new number. No phone call needed.
