Director, @NHL Social Content & Programming | prev: @EdmontonOilers | IG = c_mac8
Toronto
Joined May 2009
- Tweets7.4K
- Following1.4K
- Followers3K
- Likes47.5K
Cait Mac ๐ฉ๐ปโ๐ป retweeted
๐พ๐๐ช๐จ๐ ๐ ๐๐ค๐ฉ ๐ ๐ง๐๐๐ก๐ก๐ฎ ๐๐๐ ๐ฉ๐๐๐ข
๐ผ๐ฃ๐ ๐ฉ๐๐๐ฎ ๐ฃ๐๐๐ ๐จ๐ค๐ข๐ ๐ง๐๐๐ก๐ก๐ฎ ๐๐๐ ๐ง๐๐ฃ๐๐จ ๐ต
Cait Mac ๐ฉ๐ปโ๐ป retweeted
Toronto โค๏ธโค๏ธโค๏ธ So many great memories with amazing people that i will cherish forever! Getting to represent an entire country was truly an honour that i never took for granted! Love you all!
Cait Mac ๐ฉ๐ปโ๐ป retweeted
Making history! ๐บ
Madison Shipman makes her regular season debut as analyst tonight, becoming the first woman to work the booth for a @BlueJays game on @Sportsnet ๐
Watch the Blue Jays take on the Padres tonight at 9:40pm ET on Sportsnet and Sportsnet+!
Cait Mac ๐ฉ๐ปโ๐ป retweeted
We have to be able to talk about suicide.
I understand nobody wants to say the wrong thing and upset anybody but I feel the way we avoid it is doing more harm than good. It's unhealthy.
Cait Mac ๐ฉ๐ปโ๐ป retweeted
TEAM VENEZUELA WINS ITS FIRST #WORLDBASEBALLCLASSIC!
ALT Team Venezuela 2026 World Baseball Classic Champs Pictured: Large cutouts of Ronald Acuรฑa Jr., Maikel Garcia, Wilyer Abreu, Eugenio Suรกrez, and Luis Arraez in various action poses. They are all wearing blue Team Venezuela jerseys and blue Team Venezuela batting helmets. The World Baseball Classic trophy is positioned on top of a view of Earth from space, with a Venezuelan flag flanking either side of the trophy.
Cait Mac ๐ฉ๐ปโ๐ป retweeted
Born in Canada
ALCS MVP for Canadaโs team
Taking Canadaโs team to the World Series
Baseball is the BEST ๐ญ๐ญ๐ญ๐ญ๐ญ๐ญ
Cait Mac ๐ฉ๐ปโ๐ป retweeted
One of the biggest shifts in sports + social right now? Our job isnโt really to cover the sport.
Yes, coverage will always matter to a degree. But if youโre buried in play-by-play, media scrums, and basic blocking + tackling, youโre never getting to great.
Real growth comes from building connection with fans and beyond. That happens through emotion, entertainment, access and personality. Sounds simple. Almost no one does it consistently.
Why? Because it means getting comfortable with the uncomfortable. Saying no to things weโve always done. Getting a different kind of buy-in from athletes and leadership. Protecting the brand, but still letting the work be fun.
Getting to great means we stop overthinking. We trust our gut. We get out of the sports echo chamber. We don't take ourselves too seriously. And we have a pulse on what stops people in their scroll.
Cait Mac ๐ฉ๐ปโ๐ป retweeted
๐จ ATTENTION TORONTO DESIGNERS ๐จ
The NHL is hiring a social media graphic designer! Come join myself and @alex_daddese creating graphics for the 25-26 season!
