Brian Shaw explains why Phil Jackson had to coach Kobe differently during the first three Lakers Championships: "Phil had no problem cussing Shaq out or getting on Shaq, but he would never say anything to Kobe early on." "So I have German Shepherds and they are protection trained.. And my dog trainer always said to me the first six to eight months that you had his puppy don't ever tell it no because what we want to do is we want this dog to be so confident that he feels like he could do everything." "The discipline part can come later on, once his confidence is at a certain point." "So he gonna chew up your house dig up your yard or whatever. You just got to deal with it let your dog do what it feels like, he's the dude, he's the man." "When we had the team meeting and I remember asking Phil how come you don't never say nothing to Kobe, I mean you always say everything to Shaq, you don't say nothing to Kobe... and he said because for this team we always need Kobe to be in attack mode." "And then that immediately made me think about what my dog trainer said about my German Shepherd needs to be in attack mode, and it was exactly what our team needed." "Shaq came from a disciplinary his father was his stepfather was military. Yes sir, no sir, and whatever you asked him to do, told him to do. He was obedient." "Kobe was that German Shepherd puppy that nobody ever said no to... He had sisters, he was the only boy, father played in the NBA, and he was the The Golden Child..." "Phil nurtured that confidence in him, at the expense of the rest of us on the team, getting the brunt of him yelling and screaming and what have you. But not saying a whole lot to Kobe.." "But we needed that, he was always in attack mode." "You talk about Phil just knowing personalities and how to kind of Coach everybody differently... Phil Jackson was the only man for that job."