Coach Rick Mayo

ALT One of the best parts of franchising is having experienced people in your corner. Kelly Johnston works closely with Alloy owners and directors to help them solve problems, develop their teams and keep improving. We get into it on the Alloy Podcast: https://www.youtube.com/watch?v=T7ZXqNgWJgo&t=3s

ALT I’ve spent more than 30 years in the fitness industry, and the opportunity today is bigger than ever. It’s a $33B industry, but opportunity alone doesn’t build a successful business. You need the right model, the right systems and the right support behind you. That’s exactly what we’ve built at Alloy. If you’ve been thinking about owning a business in fitness, take a look at what we’re doing at alloyfranchise.com.

ALT I’ve always believed people need the right workout, not simply a harder one. At Alloy, we evaluate every client first, then coach around how they move, their history and their goals. Matt Helland explains how we’ve built that into our programming system: https://www.youtube.com/watch?v=pDO3ajhkILs&t=3s

ALT 150 locations and growing. 🔥 Alloy’s latest milestone reflects more than expansion. It shows the growing demand for personalized training focused on strength, longevity, and healthy aging. Behind that growth is a proven franchise model and owners who are building businesses that matter in their communities. Want to know what’s fueling Alloy’s momentum? Read the blog: https://alloyfranchise.com/blog/alloys-150-locations-reflect-accelerating-demand-and-growth/ #AlloyPersonalTraining #FitnessFranchise #FranchiseOpportunity #BusinessOwnership

ALT We could have put together a few training videos, checked the box and called it an LMS. That wasn’t good enough. We invested a full year in curriculum development, filming, testing and refining because I wanted our franchisees to have a system they could actually rely on as they built their teams. The goal was clarity. When a new coach or manager comes into Alloy, they need to understand what we do, how we do it and why we do it that way before they ever arrive at HQ. Chamberlynn led this project from the ground up, and we sat down on the Alloy Podcast to talk about what went into building it and why I believe education and culture have to be scalable if you want to build a great franchise system. ▶️ Watch the full episode: https://www.youtube.com/watch?v=i4Kr_j5p0B0 If you’re thinking about franchising, look beyond the logo and the business model. Look closely at the systems you’ll actually have to operate with every day.

ALT Scaling a franchise takes more than opening another location. It requires the right people, clear goals, consistent communication, disciplined focus and leaders who remain available. John Farkas shares what multi-unit growth really requires: https://alloyfranchise.com/blog/5-keys-to-franchise-expansion-success-with-more-locations/ #FitnessFranchise #FranchiseGrowth

ALT Fitness franchising is often presented as simple. Find the right brand, follow the playbook, and grow. The reality is that building something sustainable takes time, data, leadership, and a willingness to keep evolving. I started Alloy’s original concept in 1992 with one client. Over the years, we moved from one-on-one training to small group personal training, then licensing, and eventually franchising. Each step taught us something important about coaching standards, client outcomes, unit economics, and what it really takes to support owners well. In this episode of the Alloy Podcast, I share more about that journey and why I believe strength-based training is only becoming more important for adults who want to age well, stay capable, and live with confidence. Check out the article and tune into the full conversation: https://alloyfranchise.com/blog/the-truth-about-fitness-franchising-no-one-tells-you/

ALT The franchise discovery process should not feel like a sales funnel. It should give you clarity on the model, the numbers, the support, the risks, and whether the opportunity actually fits your goals. Smart buyers ask better questions. Read the full guide: https://alloyfranchise.com/blog/a-smart-buyers-guide-to-the-franchise-discovery-process/