Brand anthropologist, speaker and consultant. Preeminent CPG historian and archivist. Currently seen on: History Channel’s The Food That Built America and more.
New York City
Joined January 2012
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Jason Liebig retweeted
It's officially McDonald's Halloween Pail season! Which of the classic lineups was your favorite: 1985/86/87 (all pumpkins), 1989 (first witch and ghost) or 1990 (glow-in-the-dark ghost, neon witch and pumpkin)? I'm team 89 all the way, but all of these are legendary.
1] This week, The New York Times took a look at “How Supermarkets Became Protein-Maxed” and in pursuit of that story, reached out to me for some historical perspective and insight.
I presented a case study on the many ways Doritos has chased health, diet and lifestyle trends…
How Supermarkets Became Protein-Maxxed - The New York Times nytimes.com/interactive/2026…
Jason Liebig retweeted
Shortly after his debut, select McDonald's locations used a MAC TONIGHT FRENCH FRY CONTAINER for orders after 4PM. One of the rarest and coolest pieces of McDonald's packaging there is. (1987)
Jason Liebig retweeted
Here's a throwback to a time when most McDonald's dining rooms looked completely different from one another (Madison, WI, 1984)
Someone in the UK just found an old Mars bar from 1991 and compared it to one from today. I did better in 2012 when I compared 1980 Mars brand bars (and Reese’s) to then-contemporary offerings.
Perceived shrinkflation wasn’t real then - but is it now? collectingcandy.com/wordpres…
This story has been going around about an old Mars bar being found and everyone seems to be titillated by it.
No offense, but I did this far more robustly a dozen years ago:
collectingcandy.com/wordpres…
‘It was enormous’: Woman discovers Mars bar from 1991, sparking buzz about shrinkflation ctvnews.ca/world/article/it-…
Tonight on @HISTORY learn how sugar was once seen as the greatest functional food ingredient! 😲
On our latest episode of Hazardous History with Henry Winkler! 9pm ET
@hwinkler4real
Jason Liebig retweeted
⭐Watch tonight @HISTORY 9pm New HAZARDOUS HISTORY WITH HENRY WINKLER #HazardousHistory "Precarious Parenting" Starring @hwinkler4real Featuring @AdamRichman @BQQuinn @Collectingcandy @InThePastLane About bit.ly/4jQIMAW
Jason Liebig retweeted
⭐Watch tonight @HISTORY 9pm New HAZARDOUS HISTORY WITH HENRY WINKLER #HazardousHistory "Harrowing Highways" Starring @hwinkler4real Featuring @AdamRichman @Collectingcandy @BQQuinn @DonWildman #RutledgeWood About bit.ly/4jQIMAW
Catch our all-new season of “The Mega-Brands that Built America” tonight at 10pm ET/9 C - only on @History - right after our all-new episode of “Hazardous History with Henry Winkler” at 9/8c !! @hwinkler4real
Tonight on Hazardous History with Henry Winkler, we get into the historical hazards of artificial colors!!
@hwinkler4real @HISTORY
Jason Liebig retweeted
⭐Watch tonight @HISTORY 9pm New HAZARDOUS HISTORY WITH HENRY WINKLER #HazardousHistory "Dangerous Dining" Starring @hwinkler4real Featuring @AdamRichman @Collectingcandy @nataliapetrzela About bit.ly/4jQIMAW
Marvel Comics is moving their offices from NYC to LA. 32 years ago, I moved here with the dream of working in comics. I was ridiculously lucky to do so.
Though I’ve long been divorced from Marvel - and the iconic NYC offices I worked in are long gone, this makes me sad.
In 1991 I went up to the Marvel offices and it was the most magical place I have ever been. Stan was there. Editors. Artists. Outside the windows I saw the Empire State Building And a bullpen full of wonderful talented people working hard. Happy people doing something they loved. It was a site to behold for sure. I picked up work from an editor and have not stopped making comics since then.
1] There’s a big news story going around right now about Mars formulating a special all-naturally-colored M&M’s assortment.
And it should be a big story, in light of the more conservative MAHA movement and the more longstanding progressive “real ingredient” movement, both of…
2]…which converge against artificial colors.
But what seems to be lost in this story is that not that long ago this was already done: back in 2018. Back then, as now, Mars offered naturally colored M&M’s (Peanut) as an Amazon exclusive. I know, because I ordered them.
And…
3]…they were perfectly fine.
What I LOVED about them was that they were stamped with a BLACK “M”, which is how M&M’s were originally stamped back in the early 50s.
So… naturally-colored M&M’s might be breaking news, but it’s also kind of old news. 🤔😉
#candyhistory
