It's official - we're running billboards in San Francisco! You're probably wondering... why? The goal of this campaign is to celebrate that support teams now have a completely new way of working we call "Agentic Support". In the traditional support model... ➤ you do the work (investigating, triaging, drafting) With agentic support... ➤ you direct agents to do the work (you focus on steering) And we're proud to offer the first agentic support platform that productizes this new way of working. Our own team is about ~40% more efficient than before. For this first campaign, we're running 12 placements across 10 locations in SF. → 5 billboards: 2 on US-101, 3 in SOMA → 2 wallscapes: Market Street and Battery → 5 panels across 3 locations (some are stacked billboards) We also have many buses that we're running across the city that we'll post about too! Learn more about Agentic Support: usepylon.com/event/launch

Our Anthropic bill is about to jump from $400K → $1.4M/yr. Not because usage exploded, but because we're about to cross 150 seats. Past 150 seats you're forced into Enterprise tier. Seats stop including any usage, every token bills at standard API rates. At our current run rate that's 3.5x overnight. Unfiltered thoughts on AI spend: 1. We should spend tokens to grow as aggressively as possible. But most people (me included) aren't conscious of what they're spending. 2. Visibility comes first. People see their personal number and they're shocked. I accidentally spent $4,000 in 3 days in Claude Code. 3. For engineering the spend is clearly worth it. Pay for the best model, it saves more than it costs. 4. For a lot of other roles it's questionable. Apps nobody uses, skills someone already built. No ROI. 5. Spend limits are coming. We already require approval for more tokens on our support team. The era of token-maxxing is coming to an end.