DTC & eCom community event made for the community, led by the community. Roadshow: Jan - March 2027, Austin May 3-4, 2027 & San Diego Sept 20-21, 2027
Austin, TX & San Diego, CA
Joined October 2024
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The 2027 plans are set 🗓️
Here’s where you’ll find us next year:
🚐 Roadshows kick things off with a week each in LA (Jan 19-22), Austin (Feb 22-26) and NYC (March 15-19). Acquisition, Retention, and AI & Ops are three separate events, each with its own experts and roundtables.
🤠 Austin is back May 3-4 for year two! After a successful 2026, we’re running it back with 500 founders and operators for two days in downtown Austin.
🌊 San Diego returns Sept 20-21 for year five! Join 1,000 founders and operators by the water for keynotes, curated roundtables and the best networking in DTC.
Tickets are live now. Use code EARLYBIRD for 50% off, for a limited time only: commerceroundtable.com
Stop guessing why your ads win.
In San Diego, @spencepawliw, founder of Evolve, broke down the science of iterations: how to define a winning ad, understand why it works, and turn one winner into many.
Here's what you'll learn:
🏷️ The 4 labels that replace "winner vs. loser"
📝 3 questions every ad should answer first
🧩 The 9 components of a winning ad
🔄 Format swaps: more mileage from your best ad
Your best ad isn’t done working yet. Learn how to find the next winner hiding inside it.
Watch the full replay: youtu.be/pRYfbO_loF4
"If you want to get really good at marketing, learn how to make people believe your claims."
@spencepawliw shares why authority is one of the most effective ways to make that happen.
Want more talks like this? Join us in 2027 for our Roadshows in LA, Austin and NYC, or our main events in Austin and San Diego.
🎟️ Use code EARLYBIRD for 50% off tickets at commerceroundtable.com
Commerce Roundtable retweeted
We're coming to a city near you!
After great success of last year's Retention Roadshow, @iamshackelford and I realized the demand for highly focused educational events.
Not for Founders only, but for the Individual Contributors that seek education beyond a post on social media or a community.
That's why we're hitting 3 cities for 1 week each in Q1 to help kick off 2027!
We'll kick it off with Los Angeles in Jan, doing an entire week dedicated to 3 separate topics over 3 days: Acquisition, Retention and AI & Ops
Then Austin in Feb
And NYC in March
These will be expert led with plenty of roundtable and networking to help brand and agency founders, operators and marketers.
Each day will be roughly 6.5 hours long and we'll fuel them with plenty of drinks and snacks along with breakfast and lunch!
The @CommerceRound Roadshow series is set and dates and details are found here: commerceroundtable.com/roads…
Hope to see you at one or more!
1.2M racers. 1,500 SKUs. 35 countries.
And a merch business that was, in HYROX's words, chaos. 😅
At Commerce Roundtable San Diego, Jochen Möller of HYROX and @voids_jannik of VOIDS shared how they built a global fitness culture and got their inventory under control along the way.
Learn the 5 forecasting habits behind their growth, so you can head into BFCM ready.
Watch the full replay 👇
youtu.be/su0FJdnGI-A
Commerce Roundtable retweeted
The 2027 plans are set 🗓️
Here’s where you’ll find us next year:
🚐 Roadshows kick things off with a week each in LA (Jan 19-22), Austin (Feb 22-26) and NYC (March 15-19). Acquisition, Retention, and AI & Ops are three separate events, each with its own experts and roundtables.
🤠 Austin is back May 3-4 for year two! After a successful 2026, we’re running it back with 500 founders and operators for two days in downtown Austin.
🌊 San Diego returns Sept 20-21 for year five! Join 1,000 founders and operators by the water for keynotes, curated roundtables and the best networking in DTC.
Tickets are live now. Use code EARLYBIRD for 50% off, for a limited time only: commerceroundtable.com
5% of ads produce 73% of the value.
@TaylorHoliday shares why, in 1.3 million ads across 160 brands, he’s never seen the odds change, only the price of the ticket.
Want more conversations like this? Join us in 2027.
🎟️ Use code EARLYBIRD for 50% off tickets at commerceroundtable.com
Most brands go looking for their audience online. HYROX found theirs in the gym.
Jochen Möller shared how they built the brand around a community that was already training every day. They just needed something to train for.
Want to be in the room for conversations like this in 2027?
Get 50% off with code EARLYBIRD for a limited time: commerceroundtable.com
Heading into BFCM without a retention forecast? You’re leaving money on the table.
In San Diego, @EricRausch, co-founder of New Standard Co., broke down the 4 stages of retention revenue forecasting and exactly how to move from one stage to the next.
Retention is where the profit is. Get your forecast ready before BFCM.
Watch the full replay here: lnkd.in/gYHAjmjC
Commerce Roundtable retweeted
Most ecom events give you more talks than you probably want (ours included)..so next year at @CommerceRound table: it’s less talks, larger slots.
What won’t make the cut:
• recycled deck
• same talk from every other stage
• “why AI matters” slop
• theory you’ve never run
• only the wins
• no numbers
• nothing the room can use
• follower count as the credential
• dodging the Q&A
On the flip side..what I actually want on stage is pretty simple.
You’ve actually done the thing you’re teaching AND have the numbers from it, you’ll tell the room what went wrong too, and you show up ready for the Q&A..that’s where so much value lives.
Someone should walk out with something they can go run that YOU gave them.
If that sounds like you, we made a page for it. The team reviews every application and reaches out if there’s a fit. More details below.
In a funnel, your channels fight for credit. In a system, they work together.
Evin Catlett walks through how content, engagement, and data feed each other to create a compounding effect for your brand.
Ready to lock in 2027? 🗓️
We've got 3 roadshows and 2 major events on the calendar.
Use code EARLYBIRD for 50% off any event: commerceroundtable.com
BFCM isn't one weekend. It's a five-month play.
In San Diego, @ChereneAubert laid out a month-by-month roadmap from September through January. She's spent 15 years in ecommerce and helped over 100 brands grow, and she brought real examples of what's worked.
Plus why BFCM should be built for new customers, and the 4 traps that kill Q4 growth.
Watch the full replay 👇
lnkd.in/gPqVCYEh
Commerce Roundtable retweeted
Kicking off this beautiful weekend in Texas with a long walk with the pups and bike rides for the kids!
We just finished loading all the replays and decks from Commerce Roundtable San Diego keynotes on our site + all the historical talks from previous events and roadshows.
You can access 93 sessions here: commerceroundtable.com/repla…
And yes, it's 100% free!
Have a great weekend!
Commerce Roundtable retweeted
All 18 of these talks are found here: 👇 commerceroundtable.com/repla…
For FREE
Hot take from an event guy:
Most ecom events give you more talks than you probably want (ours included)
We added speakers to Commerce Roundtable at the last minute who did not need to be added, just to stack the room with more content.
And it backed up on us:
- a lot of the feedback was that it went too long and we didn't start on time
- the Q&A, which is where the value was, had like another 30-40 minutes per person we had to cut off
So next year it's less talks, larger slots, and round tables by topic.
Was the content extremely important? Yes. Was it the main reason people were in the room? No..it's more for people to see everybody else and be in the community.
$30K a month in ad spend to $2.5M a month. CPA went from $600 to $245. 📈
That’s what happened when @spencepawliw turned his creative iteration process into a playbook. He walked the room through exactly how it works at Commerce Roundtable San Diego.
Want to be in the room next year? 2027 tickets are on sale now 🎟️
Use code EARLYBIRD for 50% off while it lasts: commerceroundtable.com
23 years of legacy. 3 years to catch up 🎧
Evin Catlett walks through what Skullcandy has had to learn and unlearn as modern commerce started changing faster and faster.
Commerce Roundtable 2027 tickets are officially on sale 🗓️
Get 50% off with code EARLYBIRD for a limited time: commerceroundtable.com
The basics still win 🔨
18 brands. $150M a year. Same basic playbook for 20 years.
At Commerce Roundtable San Diego, @ezrafirestone broke down why nine figure brands only need one profitable channel, what belongs in your buy box, the "us vs. them" ad that works across all his brands, and how he grew Overtone's AOV from $45 to $60 in 9 months.
Watch the replay here: lnkd.in/ehni8i78
Commerce Roundtable retweeted
I can't believe it's only 16 days since San Diego...
We had 700 people join us, 80% traveling from 37 states across the USA and 22 countries..
For 2 days we nerded out to all things ecommerce, DTC, and retail
And we're back in 2027 with 5 unique events across 9 cities!
First up: Roadshows
Last year we hosted our first event to ~350 marketers across multiple cities! We’re back to take what we learned and ready to deploy 2 more roadshows!
Acquisition Roadshow -Jan 2027: NYC, LA, & Austin: A 125-150 person mastermind experience of roundtables and experts, highly focused on all things acquisition.
Retention Roadshow - Feb 2027: NYC, LA & Austin: Back for year #2! All things retention, lifecycle, loyalty, and more!
AI & Ops Roadshow- March 2027: NYC, LA & Austin: This ones for our Founders, Operators, C Suite, Finance! A hands on roundtable on getting educated and executing hands on AI and Operations within your DTC and eCommerce business.
And of course our two staple events: Spring and Fall!
CR Austin - May 3-4, 2027: We’re back for year #2! 500 folks for 2 days in Austin, TX! With our brand new roundtable experience and much more!
CR San Diego - Sept 20-21, 2027: Year #5, our main event. With 1,000 expected for 2027, this is our super bowl, notably known as where DTC Twitter meets up every year. And this year, we're introducing our new roundtable experience!
We hope to see you at 1 or many of our IRL events in 2027.
We continue to bring the best education and content to this market as part of our commitment of the market we serve of growing and scaling brands, @iamshackelford and I are excited to share our plans with you.
Details and replays of previous events found here: commerceroundtable.com/
If you're interested in speaking or sponsoring any of our upcoming events, DM's are always open.
