Connect4Pal

ALT As we enter our third year of boycotting HYBE due to their Zionist ties, unethical corporate practices, artwashing of the genocide against the Palestinian people, directly donating to the IOF and having Scooter Braun—a prominent Zionist in the music industry who has been spreading dangerous fascist islamophobic propaganda—in the past as CEO of HYBE America and now as senior advisor and member of the board of directors (remaining a significant and influential shareholder and advisor), we call on all HYBE fandoms to escalate the boycott’s baseline in the spirit of the BDS/PACBI guidelines for consumer boycott and pressure targets. Total Consumer Boycott: purchase of digital and physical albums & streaming music on official streaming services, all merchandise, and all concert and tour tickets (paid live streams included). This is an elevation that adds merchandise and concert/tour tickets to the “no exceptions” boycott. Pressure Targets: all other monetary assets associated with HYBE.

ALT The success of our #NoBTSinApartheid campaign, which led to the last seven BTS film releases not being screened in the settler colony of Israel anymore, has shown that we can achieve great results when we collectively focus on highlighted actions and remain loud and steadfast. “Overseas fandom’s political involvement has been intensifying around the Israel issue. The most sensible course for us is to wait for it to pass. [...] After this controversy, Weverse has been placing restrictions on words used in foreign fandom’s public posts” - HYBE internal report, November 2024

ALT Boycotting companies that directly or indirectly support the settler colony of Israel and its apartheid regime, ethnic cleansing, and genocide, or have ties to influential Zionists who help the colony benefit from said company and support the oppression of Palestinians, is a tool that uses economic and cultural pressure against Israel, its human rights violations, and fascist ideology. Cultural and economic boycotts are a powerful weapon in decolonization and denormalization of Zionism in different industries. Monetary boycotts of these companies involve withdrawal of ALL financial support to create economic pressure. Reducing the revenue of these companies, such as HYBE, can influence their policies, practices and affiliations to align more with human rights standards. BDS is a Palestinian-led movement that has been organizing these boycotts for 20 years and encourages organizations and individuals to refrain from financing these companies and purchasing their products.

ALT Why are we boycotting HYBE • HYBE America former CEO and now senior advisor and member of the board of directors, Scooter Braun's support of the genocide: spreading Islamophobic and racist propaganda against Palestinians. organizing a pro-Israel exhibition and is involved in screening a pro-genocide film, which includes hoaxes and footage of rape-tortured Palestinians. He has participated in fundraisers for the IOF, traveled to the apartheid state to endorse the settler colony, and met with Netanyahu during,sharing photos of their meeting on social media. Additionally, he holds the title of "honorary member" of the CCFP, an organization that galvanizes support for the apartheid state by spreading propaganda through the entertainment industry. While we’re happy about Scooter stepping down as CEO of HYBE America last year and see it as a step in the right direction, we remain resolute in our demand to completely remove Braun from HYBE as executive advisor and director of the board.