Words Chosen Wisely (@CopyConcepts) profile picture

[CONCEPT | COPY | CREATIVE DIRECTION] At a loss for words? Let me help. I'm David Owen Cymerman, Copywriter, Idea Generator and Problem Solver

California
Joined September 2013
Photo by Words Chosen Wisely (@CopyConcepts)Photo by Words Chosen Wisely (@CopyConcepts)
After recently writing a campaign for Burger King's Ghost Pepper Whopper, I thought I'd give it a try. I'm a fan of the ghost pepper's work. Ordered it. Picked it up. Got home and...it was a regular Whopper. How horrifying. 👻🌶😫
Words Chosen Wisely retweeted
.@TacoBell announces its Super Bowl return with an amusingly redacted press release. adweek.it/1Od8dYj
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Words Chosen Wisely retweeted
Life is still (mostly) hell for these two testicles in their third underwear ad together: adweek.it/1OQEycr
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I saw a calculator in the trash & thought, "Why'd they throw that away?" Then I thought, "Oh yeah," as I looked at my phone.
This is my step-brother-in-law. Pretty impressive! northeastern.edu/news/2015/1…
Pete Campbell looks way different in this New Plymouth movie on NatGeo. Wonder if he'll still act like a baby after pilgrim client meetings.
I blinked and my portfolio was outdated. Time for an update. This is going to be fun!
100-character movie review: Trainwreck is the most aptly named film in years. Only needed like 50 characters.
R.I.P. Yogi Berra. My favorite #Yogi-isms were "nobody goes there anymore, it's too crowded" and "it get late early out here."
Poor Winter, nobody loves you. xitter.gq/creativitymag/status/6…
Winter recites a love letter to Summer in Corona's delightful new ads. bit.ly/1FJbPiL
This PSA for organ donation will make you feel "sadhappy"... tinyurl.com/pqoshmg
A brilliant ad with anagrams. Well played, Scrabble... ti.me/1HOBQhk
Are the demands of digital messaging exceeding our brain power? The impact of tech on communication @HeyHumanAgency canneslions.com/lions_innova…
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Still waiting for Merriam-Webster to add the word "nother" to its dictionary. Whole lot of people out there saying "a whole nother."
When people say "I could care less," I wonder, then why don't you?
Words you don't really want to hear from your doctor: "peculiar" and "I've never seen that before."
How unfortunate. 20 of the Most Incredibly Awkward Ad Placements You've Ever Seen newslinq.com/20-incredibly-a…
Out of all the creative people I know, only one has been bold enough to get an Apple Watch. I'd rather have an Apple Pocket Watch.
Surprised to see Adobe and YouTube taking to the old-fashioned medium of TV to expand their brands. Apparently, reputation is not enough.