Cormac

As a copywriter with less than 7 months of paid experience… It’s nice to be spoken about like this by the literal COPY CHIEF of a SIXTY MILLION DOLLAR financial publisher. This is what happens when you make getting good your north star.

All the marketing theory in the world can't compare to real-life market feedback.

Your offer doesn't necessarily need to be THE BEST in the market. Though that certainly helps. What I'd argue is more important is that it's DRAMATICALLY DIFFERENT from all the other offers out there.

There’s really only one thing holding your prospect back from buying. And once you discover what that one thing is, the whole sales and marketing game will forever change for your business. Of course the only issue is that if finding out WHAT that one thing is was simple… We’d all be millionaires by now. But to help you discover what that ‘one thing’ might be… You simply need to fill in the blanks of the following: From the perspective of your prospect… “I can’t do this because _______”. That blank line is what you need to figure out. See, everyone wants something in life. It could be money, a good relationship, happiness, or even just a nice hammock to lie in. But the reason 95% of people don’t HAVE those things they want… Is because internally they have the belief that “I can’t do this because _______”. It might be lack of money… lack of a good job… lack of confidence… lack of posts from which to hang your hammock… Whatever it is… When you can find out what that one thing holding them back IS… And then REMOVE IT FOR THEM… You’ll make a hammock-load more sales and money. Simple. But like I said, not easy. Find out how they can get more girls without confidence. Find out how they can become financially free even if they don’t have a good job. Find out how they can hang a hammock without having to put any posts in. FIND OUT WHAT’S HOLDING THEM BACK FROM ACHIEVING THEIR GOALS AND SELL THEM THAT SOLUTION. Doing so will make this whole sales and marketing thing so much smoother.

These are the kind of responses you should be getting from your cold emails

Why your prospects aren’t buying It ain’t because they don’t want your product. They wouldn’t be your prospects if they didn’t in some way WANT whatever outcome your products can give them. There's a very good chance someone on a weight-loss coaches email list wants to lose weight. (if this isn’t true… you really need to work on your prospect-gathering system) So if they still want the outcome your products solve… Why aren’t they buying? More often than not they’re not saying no to your SOLUTION. They’re simply saying no to your SALES PROCESS. Your prospect doesn’t want to hop on a “strategy” call because they know they’re gonna get hard-pitched for an hour. They don’t want to hop on your webinar because they know there’s gonna be a big pitch at the end where they’ll either have to decide asap or miss out on whatever scarcity-based bonuses you’re giving out. It’s one of life’s greatest mysteries that although we’re always buying stuff… We HATE being sold to. Most often finding success doesn’t come from rewriting your sales copy for the 17th time… But simply from rethinking how you present it. The more you make the sales process safe, easy, and human, the more you’ll see “I’ll think about it” turn into “Where do I sign?”

All business is relationships. The quicker you realize that the better your business becomes.

Marketers are experts at making you believe you need their stuff. You must have their super secret funnel… or their special 3-step email campaign… or their magical FB ad script. Truthfully, that stuff might work for your business. It also might not. Every single business is different. What will always work is treating your customer like a PERSON and not like a number on a screen.

The right mental distinction can change everything. Living vs. Creating Can't vs. Won't A Problem vs. A Decision to Make Shoulds vs. Musts Owner vs. Victim What stances are you living out of... and how is that affecting your life?

Are you committed to your goal? Or simply “trying” to get there. Those who are truly committed stop at nothing to reach it. But those who “try” are satisfied to take a break when the going gets tough. Which one are you?

My service business changed when I stopped showing up as the 'employee' and started showing up as the boss.

Free little tip for freelancers: Business owners don't want to micro-manage you. The more you can show up as THE boss... The more (higher-paying) work you'll find yourself doing.

I’ve been reflecting on my days recently… And asking myself one very important question. Are the tasks I’m doing getting me CLOSER to my goals, or are they simply making my life more COMPLEX? Getting success is often a simple process. We simply need to execute on the small handful of impactful activities that, performed on a long enough timeline, generate us results. Unfortunately, our brains don’t like simplicity. We like complexity. We like bells and whistles, systems and frameworks. We like doing things that make us feel like we’re accomplishing lots… when really we’re just doing ‘busy work’. But the more we can strip down our days to the few key essential tasks, the better. Better for our minds and our wallets. So ask yourself today… Is what you’re doing getting you closer to your goal? Or is it just adding complexity to your life?

If you want to be more effective, ask yourself: Are the tasks I’m doing today getting me closer to my goals? Or are they just adding complexity to my life? The more you ruthlessly prioritize moving TOWARDS your goal, the faster you’ll achieve it.

Life gets better when you learn to stick it out during the parts where nothing seems to be happening.

GM. Something strange has been hitting me these past few days… Just how awesome life really is. If I were born 300 years ago, I’d probably be a dirt-stained farm peasant, handing half my crops to some tax collector on behalf of the King. If I was born 300 years into the future I’d most likely be plugged in as a human battery for our robot overlords, being drip-fed small dopamine hits to keep the machine humming. But I was born NOW. With the ability to make money online, to travel the world, to meet awesome people. Life gets so much better when you just realize how awesome it is. All our problems are miniscule in the face of the proverbial awesomeness of us just being alive right now. I have no other point to this email other than to tell you: Life is fucking awesome. And there is no upside to thinking otherwise.

Why your prospects aren’t buying It ain’t because they don’t want your product. They wouldn’t be your prospects if they didn’t in some way WANT whatever outcome your products can give them. There's a very good chance someone on a weight-loss coaches email list wants to lose weight. (if this isn’t true… you really need to work on your prospect-gathering system) So if they still want the outcome your products solve… Why aren’t they buying? More often than not they’re not saying no to your SOLUTION. They’re simply saying no to your SALES PROCESS. Your prospect doesn’t want to hop on a “strategy” call because they know they’re gonna get hard-pitched for an hour. They don’t want to hop on your webinar because they know there’s gonna be a big pitch at the end where they’ll either have to decide asap or miss out on whatever scarcity-based bonuses you’re giving out. It’s one of life’s greatest mysteries that although we’re always buying stuff… We HATE being sold to. Most often finding success doesn’t come from rewriting your sales copy for the 17th time… But simply from rethinking how you present it. The more you make the sales process safe, easy, and human, the more you’ll see “I’ll think about it” turn into “Where do I sign?”

Every coach wants to “get off sales calls.” Not because calls don’t work... But because jumping on 8 Zoom calls a day isn't why you started coaching. The path to having no sales-calls comes from building so much trust that people buy without needing one. Some of the clients I work with, we can accomplish that with a single 45+minute VSL to cold-traffic. Others require multiple touchpoints via email/social over time. It doesn't matter so much HOW you do it but THAT you do it.

I’ve written sales pages with AI. And I’ve written them without a single AI prompt. What matters more than how you write is what you’re selling... and whether your audience is already pre-sold on you as their way out of their personal hell.

I got into online-business by starting a web-design company. I only ever completed one free client project before I dropped it. Then I started a supplement company using white-label supplements. Then I watched a Dan Koe vid and started posting self-improvement platitudes on X. Then I discovered copywriting… And have been running up the numbers in direct response marketing ever since. Point is… I wouldn’t be where I am today if I’d waited until I had the perfect plan. You just gotta start and iterate as you go.