𝓒𝓖 🌺

Stage 3 of the BERT Trading Festival is live on @WhiteBIT, and it carries the biggest prize pool of the campaign. 🏆 220,000 $Bert will be shared by the most active $Bert/USDT traders until November 13 at 12:00 UTC. The top 20 traders by volume share 202,000 $Bert. First place wins 34,600 $Bert, or 38,450 $Bert for participants of all three stages, and the leaderboard updates every 30 minutes. You do not need to reach the top 20 to win. 15 more traders with at least 10,000 USDT in volume will be drawn at random to share 18,000 $Bert. Bert will be watching the leaderboard. 👀

Your first Halloween treat has arrived two days early. It’s BERT. You’re welcome.

TWO YEARS OF $BERT Two years ago, a token named after a famous Pomeranian launched on Pumpfun. Within days, the person who created it was gone. By every normal rule of this industry, that should have been the end of the story. It was the beginning. Here is everything that happened since. October 2024: the takeover solana:HgBRWfYxEfvPhtqkaeymCQtHCrKE46qQ43pKe8HCpump launched in October 2024, named after Bertram, a chocolate Pomeranian who had gone from a shelter in Oklahoma to more than 400,000 followers and international fame in a Paddington Bear costume. The creator abandoned the project almost immediately. The holders decided to keep it alive, and from that moment everything was built and funded by the community. November 2024: the Mayor A few weeks later, Bertram was a frontrunner in New York City's Dog Mayor race. The community rallied behind him, the story spread across the internet, and solana:HgBRWfYxEfvPhtqkaeymCQtHCrKE46qQ43pKe8HCpump went from a small Pumpfun token to a project that national media was writing about, including The New York Times. Bert finished as Deputy Mayor. The run that followed took solana:HgBRWfYxEfvPhtqkaeymCQtHCrKE46qQ43pKe8HCpump to an all-time high market cap of around $180 million. 2025: building through the quiet The highs of late 2024 did not last forever. The market cooled, attention moved elsewhere, and like almost every project from that period, solana:HgBRWfYxEfvPhtqkaeymCQtHCrKE46qQ43pKe8HCpump went through long, quiet stretches where the chart was not the reason anybody stayed. > The community built anyway. The 3,333 piece NFT collection sold out. > WoofHub launched as a free AI pet care platform with dog profiles, an AI assistant, lost dog recovery, adoption matching, Doggify and Bark Translator. > More than five tonnes of food went to shelters, confirmed publicly by the shelters themselves. > The project secured IP rights to the Bertram character. And before spending on marketing, the community funded a Hacken DualDefense audit of the staking contracts, followed by a public bug bounty. September 2025: staking goes live Staking launched with token and NFT pools, and soon after became reachable directly from inside the Phantom wallet. Staking never stopped This part of the story deserves its own section. For more than a year, through every high and every low, the staking platform ran exactly as it was designed. It never paused, it never changed the terms of existing positions, and it never stopped paying out. The longest pools spent most of the year full, with holders waiting for space to open so they could lock their tokens for 30 or 60 days. Today more than 81.4 million solana:HgBRWfYxEfvPhtqkaeymCQtHCrKE46qQ43pKe8HCpump is staked, and holders have earned more than $83,000 in rewards. When the market was loud, it worked. When the market went quiet, it worked the same way. 2026: into the real world This year solana:HgBRWfYxEfvPhtqkaeymCQtHCrKE46qQ43pKe8HCpump stepped off the screen. The Legacy Collection launched as a Founder's Edition plushie line, manufactured from IP the project owns and never to be reproduced once sold out. The Smart Tag waitlist opened for tags that connect a real dog to its WoofHub profile with one scan. The highs brought attention. The lows showed us who was really here. The people who stayed through the quiet months are the ones who funded the audit, filled the pools, fed the shelters and built the products, and none of it depended on what the chart was doing that week. Most projects from October 2024 no longer exist. BERT has a working platform, an audited protocol that has run without interruption for over a year, verified charitable impact and physical products in people's homes. It started with a dog who was given up on twice, once by a breeder and once by a developer. Both times, somebody decided he was worth more than that. Thank you, Bertlievers. Here is to year 3. 🧸

Guess who’s celebrating his birthday today? 🎂 The $Bert project turns 2 today. 🥳

Bertians, it’s time to have a BERT plushie of your own. The BERT Legacy Collection, Founder’s Edition, is limited to 1,000 plushies. Once sold out, this edition won’t return. Each one celebrates Bert’s journey from a shelter to being loved around the world, with part of the proceeds helping animals in need. Get yours: bert.global/plushie