Crypto Punk Ukraine

FLOKI – Sabre’s #Marketing Chronicles, as promised. Intro: 1. During a period of widespread trending, ATH and unprecedented hype, it is worth us revisiting our journey and focusing on our long-term strategy. 2. Firstly, our approach has been very different to that of other Cryptocurrencies. In part, because of our deep understanding of marketing, advertising and the importance of brand, in a world obsessed with activation. 3. Some of our campaigns may have looked to be extravagant, but there is method to the madness. Short-term thinking does not work in a vast majority of industries, none more so than financial services. 4. The importance of brand trust in any product or service that you are investing into cannot be underestimated, with the optimum ratio for this split being 80:20 (Brand:Activation). 5. This graph (attached graphic) nicely illustrates the approach taken by many competitors with their repeated short term activities vs our long term, brand centric approach based on genuine growth. Let’s get down to business:  1. One of the things that has always set Floki apart from competitors is the constant and ever-evolving marketing drive that has helped build credibility and establish the ecosystem, globally. 2. Everything we do is centered around innovation, creativity, geographical opportunities, audience efficiency, incremental reach and best value for you, our community. This has resulted in many ‘World Firsts’ and gallons of tears from our competitors. 3. Now is a good time for us to take stock and look back on this journey before we move forward to break new ground as we always have and will continue to do, on our journey to become one of the World’s leading #Cryptocurrency.   4. Ad Campaigns – repetition builds reputation. In true Viking style we went berserk and invaded major Countries, Cities and crypto hubs worldwide throughout 2021 and 2022, with the sole purpose of making Floki unavoidable. 5. Many of these campaigns weren’t without their complications as the resistance in some of these territories is strong. Many plans were labour intensive, requiring creative thinking and more than a little problem-solving to activate… but we got there in the end and painted the town Floki, every time. 6. #London. Where it all started in September 21’ with an unforgettable campaign that inspired and infuriated in equal measure. Crypto holders were animated in their response and excited to see their passion on the streets, whilst traditional financial institutions and mainstream media were dismayed to see a threat, disrupting the status quo. 7. The next 3 months was a whirlwind tour of major Cities that saw us dominate in #Holland, #Germany, #Ireland, #Spain, #Switzerland, #UAE, #Australia, #Sweden, #Finland, #Norway, #Turkey, #Denmark and more. 8. These campaigns centred around out of home media that saw #Floki in iconic roadside locations, prestigious transport positions, wrapped trains, the world’s busiest international airport - high frequency, high definition, full motion, full throttle media that other coins could only dream of. 9. This above the line media activity was no vanity exercise or ego boost however, it was a well-planned, well executed, well publicized activation that reached a monstrous global audience with billions of impressions – a campaign the likes of which the crypto world had (and still has) never seen before. 10. During Q4 2021, we also activated TV campaigns with outstanding copy in both USA and Turkey, again delivering another token first. These campaigns delivered hundreds of millions of impressions across major networks, amongst news, sport and entertainment content.