Rakhi (@DMPchick) header
Rakhi (@DMPchick) profile picture

Rakhi

@DMPchick

You down with DMP? Product Marketer by day for #AdobeDMP aka #AudienceManager. Views are very much my own.

Joined September 2008
  • Tweets146
  • Following192
  • Followers236
29Media
Photo by Rakhi (@DMPchick)Photo by Rakhi (@DMPchick)Photo by Rakhi (@DMPchick)Photo by Rakhi (@DMPchick)Photo by Rakhi (@DMPchick)Photo by Rakhi (@DMPchick)Photo by Rakhi (@DMPchick)Photo by Rakhi (@DMPchick)Photo by Rakhi (@DMPchick)Photo by Rakhi (@DMPchick)
Learn to cruise the travel business and engage your audiences. Join the webinar @PrincessCruises & @AnalyticsCloud - bit.ly/aammeet
Image from Experience Care (@AdobeExpCare)
5
1
8
It's time to make EXPERIENCE your business. #AdobeSummit #TT17
Image from Rakhi (@DMPchick)
1
1
4
Building your schedule for #AdobeSummit? Check out how @Nordstrom. @MGMResortsIntl & @Lenovo leverage @AdobeDMP bit.ly/AAM-Sessions-2017
According to a recent survey of AAM clients: +26% in conversion rates, +50% in AOV, Cost per order -20% #AdobeChat #MicDrop
8
1
5
A8: Natural match allows brand to leverage 1st party authentication data to connect offline & online data. #AdobeChat
1
2
A7: Measuring campaign effectiveness includes de-duplicating 1st/2nd/3rd party data across all relevant channels. #Advertising #AdobeChat
2
2
A6-Once you have a baseline set of segments, start to build more granular audiences as a subset. #AdobeChat
1
2
Agreed #AdobeChat xitter.gq/Ross_Quintana/status/8…
Ross Quintana💻 (@Ross_Quintana) profile pictureRoss Quintana💻
@Ross_Quintana15 Feb 2017
Replying to @DialogTech
digital transformation requires both leadership and cultural buy-in. #adobechat
1
1
A4 Connect ad engagement metrics w/audience data to measure & optimize strategies;use #CrossDevice graphs for people-based mktg.#AdobeChat
1
2
A4:More than 1 in 10 had a 25%+ CTR increase with personalization brought about DMP and programmatic #AdobeChat emarketer.com/Article/How-Ef…
3
1
2
A4-Connect real world activity (purchase, store visit, etc.) to digital experiences. #AdobeChat
3
A4-Sophisticated audience targeting that surpasses basic re-targeting tactics;use #CRM data 2 build advanced targeting strategies.#AdobeChat
1
2
A2Brands can collect, syndicate & resolve cross-channel/device customer data w/DMP to deliver personalized #CustomerExperience. #AdobeChat
1
1
3 Ways to Do Audience-Based Advertising (1st-Party Data Collection) Without 3rd-Party Cookie Data blogs.adobe.com/digitalmarke…
2
A team that volunteers together, stays together @AdobeDMP team builds 2 playhouses for @Habitat_org for Humanity
Image from Rakhi (@DMPchick)
1
5
Right? @AdobeDMP followers, check out what experts at Shutterfly has to say. xitter.gq/CMO_com/status/7713351…
1
2
MaxPoint Extends Access to Its Multidimensional Digital Audience Data by Integrating with @AdobeDMP bit.ly/2bR8Bll
Load more