After $50m (and counting) in email sales, I make email your most profitable channel or pay you | 150+ brands served

Work with me 👉
Joined June 2015
Daan Kroon | Email/SMS + CRO retweeted
ChatGPT Ads for @Shopify is live. We are @OpenAI's first commerce partner. OpenAI pulls straight from Shopify Catalog, so merchants' products are already there. Merchants set their own campaigns, their own budget. Free to install, tracked right from the Shopify admin. Consumers are asking ChatGPT what to buy. Shopify merchants are able to decide exactly how they show up. apps.shopify.com/chatgptads
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Daan Kroon | Email/SMS + CRO retweeted
Who is the best in PDP carousel image designs? 🎨 For a premium cookware brand 🍳 High quality photoshoots done etc.
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Daan Kroon | Email/SMS + CRO retweeted
Looking to onboard extra email designers for Q4 period. You work with the best brands across the world doing million in email sales p/m, trained. You get paid well. Only one requirement: you need to love hard work! ;) If interested: send me a DM with your Figma portfolio including recent email designs & availability.
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Daan Kroon | Email/SMS + CRO retweeted
A 50/50 partnership is the worst business decision ever. It should be obvious but for most founders it's a lived experience. I never do 50/50 partnerships. Someone has to own the final call, so I take 51 and the CEO accountability that comes with it. Suppose you enter a partnership, you split it down the middle and then the very first hard decision turns into an ego standoff. Nobody makes a decision and the business suffers. You think you are being considerate while what you're really doing is creating space for confusion. As harsh as it may sound, but save your benevolence for charity. No relationship is a charity, it's a two-way affair. The best way to look at this is to realize that a business partnership carries the weight of a marriage. You don't marry someone casually by keeping a tie-break undefined. Things get interesting with the less than 50 half. Sometimes it's better being a minority partner when you actively engineer it. Like having a 40 to 50% stake in a small company where, after scaling, you sell shares back to the founders, so they hold the clear majority. That way nobody has to be a villain. There's a people-selection layer underneath it too. The 51 rule works because I pair it with choosing long-term-minded partners and setting clear, reasonable expectations with constant communication up front. The equity structure defines who decides, but the partner-vetting is what keeps you from needing to use it. I'm not saying other relationship structures don't go bad, but this is how you remove a certain failure mode. In most cases, a bad partnership is usually the real root cause of failure and not the product or the market. 50/50 is a quick escape from some uncomfortable conversations, but it's like walking a tightrope for the rest of your life. Trust me you don't want that.
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Daan Kroon | Email/SMS + CRO retweeted
What collaborative software are you using for your creative engine for meta ads? Notion, ClickUp, google sheets?
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Daan Kroon | Email/SMS + CRO retweeted
run birthday sales guys
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Daan Kroon | Email/SMS + CRO retweeted
All personnel are accounted for and safe. It’s too early to know the root cause but we’re already working to find it. Very rough day, but we’ll rebuild whatever needs rebuilding and get back to flying. It’s worth it.
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Daan Kroon | Email/SMS + CRO retweeted
Best tool to find/spy best performing advertorials for Taboola etc.
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Daan Kroon | Email/SMS + CRO retweeted
Replying to @DaanEcom @Shopify
@DaveDiederen shared the fix!
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Daan Kroon | Email/SMS + CRO retweeted
Managed to get out of Dubai. The following is my personal opinion & experience 🇦🇪 Everything went quite seamless. Careem cabs operate normally. The airport is extremely well organized, considering the circumstances. The world has changed since Saturday and unfortunately, the country I moved to 3 years ago has been under heavy attacks. Why? No one really knows. However, I find it extremely disturbing that most media - including our beloved CT - exploits that serious situation to take cheap shots at Dubai and people who moved here. There are real families and hard working people affected. Most are scared or feel extremely uncomfortable. It's a traumatizing experience to hear missile interceptions right above your house. Nothing I wish for any human to ever experience, no matter if you pay 0% or 50% taxes. I don't even know what the link between those two things should be?? If anything, it proves that the UAE cares about their people and is able to protect its residents. Even at 0% income tax. Dubai was not known for it's strong military. It was always portrayed to be bling-bling golden steaks and influencers. But the UAE has shown the entire world that it can defend 1,000+ drones and 200+ missiles from a direct neighbor. That is impressive, whether you love or hate the UAE. Many countries would likely not be able to absorb that. So, if anything: Dubai and the UAE have demonstrated that the system works. I have lived in multiple countries around the world and the UAE is by far the most capable of handling crisis. Why did I leave Dubai then? Because it's not a situation I want to be in. Missile interceptions and drone explosions are no joke. Besides the danger that debris could hit your roof, there's an incredible intensity in the air. Most describe it as "intense calmness". While the Government managed to keep everyone from panicking, it's impossible for everyone to stay fully calm. And you can feel that in the day to day. The first night I got virtually no sleep. The night of my departure neither. I haven't left my house at all after the attacks started. But I'm out now. I really hope that leaving the country wasn't necessary, and that I will be able to come back to Dubai as soon as possible. And no, I'm not paid to say this, nor did I sign anything. Maybe part of the truth why no one who lives in Dubai has bad things to say about it is because it's one of the rare places on earth where people actually trust the Government and respect them? Not only for creating wealth and understanding business, but for caring and communicating in a way most other countries are simply incapable of. Anyways, I guess the point of this post is to 1) Tell everyone in Dubai that it's possible to leave right now. I know many people are very scared and want to get out. Be persistent with the airline if they cancel your flight and push hard to get rebooked on the next available one. And maybe choose a destination that isn't Europe, considering most of these flights are overbooked already and impossible to get on. 2) Dubai's self defense is impressive and we should acknowledge that. At least this one time, let's not derail into irrelevant discussions but show respect to the leaders + express empathy for those affected. 3) As an expat living in Dubai, I can still feel proud of my home country and do not have to choose. This isn't a black and white situation. Dubai is a melting pot of cultures and great place for Business. Other countries have better nature, social life or other things. It's also up to individual preference. 4) If you hate Dubai, yalla you don't need to live here, visit nor speak about it. Enjoy the place you live in and focus on your own. No need to feel triggered and take cheap shots at hard working people and families that are currently under heavy missile attacks. One final thing that really became clear to me this week is that after all, safety, health and living in freedom are absolutely priceless. May this all be over with soon and for sustaining peace to come in 🤲🏼
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Daan Kroon | Email/SMS + CRO retweeted
Locked in
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Daan Kroon | Email/SMS + CRO retweeted
UAE 🇦🇪: 0% Personal Income Tax Singapore 🇸🇬: 0% Capital Gains Switzerland 🇨🇭: 0% Crypto Gains Netherlands 🇳🇱: "Hold my beer"🍺 🤯 36% Tax on Unrealized Gains 👇🏻
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Daan Kroon | Email/SMS + CRO retweeted
Most brands wait until they have a 'big enough' list to start emailing new countries. That's leaving money on the table. Here's why sending campaigns to smaller international lists is still profitable: Look at this recent campaigns we sent. Same campaigns, two markets: Netherlands (main) and Germany (new). NL list: 15-20k openers → €10k-€15k per campaign DE list: 1.5-2.5k openers → €200-€1.7k per campaign The German list is 10x smaller. But it's still generating hundreds to thousands per send. Here's what most people miss: 1. The marginal cost of sending to a second country is near zero. You already created the campaign. Translation + hitting send takes 30 minutes. 2. Smaller lists often have HIGHER engagement. Check the click rates. some DE campaigns hit 5-7% while NL sits at 1-2%. New subscribers are more engaged. 3. You're building the foundation. That 2k list becomes 20k. But only if you keep them warm and buying NOW. 4. You learn what resonates in that market before you scale ad spend there. Stop waiting for 'enough' subscribers. If you have 500+ engaged contacts in a new market, start sending.
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Daan Kroon | Email/SMS + CRO retweeted
📈 E-com hack 349: Add your founder's credentials directly below the Add to Cart button. 'Created by a certified [expert] with 10+ years experience' builds instant authority. People trust people. Make yours visible at the decision point.
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Daan Kroon | Email/SMS + CRO retweeted
📈 E-com hack: Use a different color for your most important nav link. Fenty Beauty highlights "20% Off Fenty Faves" in red while keeping other links neutral. Why it works: → Draws the eye instantly to your highest-converting offer → Creates visual hierarchy without cluttering the nav → Guides visitors to where you want them to go Your nav gets thousands of views daily. Make your best offer impossible to miss.
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Daan Kroon | Email/SMS + CRO retweeted
Notice how every link on the home page moves the click forward to the product page. That is how it should be done!
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Daan Kroon | Email/SMS + CRO retweeted
Add subscriptions to your ecom stores Add subscriptions to your ecom stores Add subscriptions to your ecom stores Add subscriptions to your ecom stores Add subscriptions to your ecom stores Add subscriptions to your ecom stores Add subscriptions to your ecom stores
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Daan Kroon | Email/SMS + CRO retweeted
5 trust elements that increase conversion rate: 1. Review count (not just stars) "Join 11,000+ happy customers" 2. Money-back guarantee badge Removes purchase anxiety instantly 3. UGC video carousel Real people > stock photos 4. Media mentions "As seen in Forbes, GQ, Vogue" 5. Specific testimonials Generic "great product" = useless "Fixed my acne in 2 weeks" = sells
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Daan Kroon | Email/SMS + CRO retweeted
📈 pop-up hack: Add MORE steps to get MORE sign-ups Here's why it works: Most brands ask for email immediately - 4-8% opt-in rate We added a simple question FIRST: Do you want X% OFF? Then asked for email Result: 4-8% → 16.9% opt-in rate The psychology is called commitment bias Once someone takes a small action, they feel compelled to finish what they started "I already answered the question... might as well enter my email now" It's a psychological trigger that increases follow-through Good example of Allbirds ⤵️
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